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Communication strategies in the movie Crash by Paul Haggis
Intercultural communication, verbal communication, perception, and stereotyping all play essential roles in the characteristics of the movie Crash. This paper provides a detailed critique of Paul Haggis’ film Crash. In this evaluation, connections are made to what I have learned in class with regard to communication.
The concepts/principles of listening and stereotyping are clearly defined and applied in the film. Thesis statement:in Crash, people stereotype and judge other people and they also get judged by other people and this results in ineffective communication. Ineffective listening by some characters in the movie also results in poor communication.
Communication strategies
Stereotyping
Stereotypes refer to the beliefs or perceptions that people hold about other people or groups rooted in previously formed attitudes and views. When people are categorized as a group, they are believed to possess comparatively similar beliefs and exhibit the same behaviors (Beebe, 2011). On the whole, stereotypes describe the behavior norm for a specific group, and not individual behavior.
In the film Crash by Paul Haggis, instances of stereotyping are many. In the initial scene of this film, the Korean lady yelled at detective Ria that Mexican people do not know how to drive – she stereotypes Mexican people. Conversely, people of Korean descent often have trouble in pronouncing some consonants rightly: the Korean lady pronounces brake as blake and she was mocked satirically by Ria who told her, I am sorry you never saw my blake lights.
Communication strategies
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Following the 9/11 terrorist attacks on American soil, the entire society of the United States has some kind of hatred toward the Arabs as they have developed some stereotypes about Arabs. Americans believe that every Arab person could be a potential terrorist.
Other stereotypes depicted in Crash are that black people are the source of crime in American society, Caucasians do not really understand hip-hop, African Americans do not like ice-skating, country songs, or playing hockey. Nonetheless, Anthony finds it weird that Peter as an African American likes hockey, ice-skating, and country songs.
Stereotyping has embedded deeply in the minds of both African Americans and Caucasians and it embarrasses and torments them. People think that they actually know who they are. Nonetheless, when they are tested, they come to the realization that they have no idea who they are. On the whole, people stereotype and judge other people and they also get judged by other people.
When their mindsets crash into one another, they eventually understand that they cannot escape unscathed. Stereotyping has been ineffective as depicted in the film Crash as it served as an obstacle to effective cross-cultural communication. In essence, whether subtle or blatant, stereotyping could have a very negative effect on human interaction and communication as shown in the movie Crash.
Communication strategies
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Listening
Listening refers to the capability of accurately receiving and interpreting messages in the process of communication. It is worth mentioning that listening is crucial to any effective communication given that without the ability to listen in an effective way, messages would be misunderstood easily – communication will break down and the message’s sender or speaker could become irritated or frustrated easily (Beebe, 2011).
The concept of listening as a strategy for intercultural communication has also been rather ineffective as used in the film Crash. One of the main characters in the film is John Ryan who is a white police officer. He is a racist toward African Americans. His quotes captivate the viewers and he happens not to be a very good listener. When a person does not listen effectively to what the other person is saying, then the individual leaves himself and his mind open to believe anything and in most instances misunderstands the point the other party was trying to say.
Furthermore, people have the tendency of presuming what the other person is trying to say without allowing them to really finish speaking what they were saying. This could result in confusion between the two causing them to jump to conclusions. In Crash, ineffective listening or not listening to others effectively could end in serious irreversible outcomes.
Communication strategies
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Conclusion
To sum up, this essay has examined the principles of stereotype and listening as depicted in the film Crash which was directed by Paul Haggis. In this award-winning movie, characters stereotype and judge each other and they also get stereotyped and judged by others. This caused ineffective communication. Furthermore, poor listening by some people in this film led to poor communication and misunderstanding.
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Good Communication Skills
One of the requirements for being a good veterinary technician is good communication skills. In Lehman’s terms communication is the process by which a message is passed from the sender to the receiver with the intent of passing on comprehensible information.
There is, therefore, two part of the communication process. Let us take for instance in a conversation. One party talks while the other listens keenly to ensure that the message is clearly understood to give a correct or appropriate response. In the area of veterinary care, these professionals are required to be good listeners.
Listening is a good communication skill. If one can master the art of listening attentively, then they can save on the amount of words needed to respond to the already said words (Burnard, 2013). Therefore, veterinary technicians are supposed to be good listeners to the point that they know what to do according to the account given by a patient or advice and insight from a colleague.
Hence, this paper will intently discuss the characteristics of a good listener and on how to become one. Good listening skills are learned from day to day. They need a lot of practice and effort for one to adapt to being a good listener.
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A good listener does not interrupt the patient or the other person speaking. When engaged in a conversation a good listener would sit back and wait for the other person to finish their statements. Then they will think about what they are going to say and say it in the appropriate manner. Otherwise, a good listener will only interrupt the other person if there is a significant point that needs clarification. That is only when he or she is supposed to interrupt when the other person is talking.
For in the case of a veterinary technician. When a patient comes in with a particular issue that needs to be taken care of. The veterinary technician ought to first present himself or herself in a professional manner. Greet, the patient, then get to the business of the day. The business of the day being that the patient will be asked in a courteous manner what bring them to the hospital.
After this inquiry, the veterinary technician will have in his hands a patient file if the patient is not a new one. In the case of a new patient, the details would have already been entered by the nurse for the doctor in a patient file. The patient file serves one important purpose. The medical history of the patient often helps the doctor predict or depict what the patient is suffering from. The information in the file is very significant. The patient might have recurring signs and symptoms thus the file may help decode what is ailing the patient.
As the veterinary technician is conversing with the patient to get some relevant information. It is quite necessary to take down notes of what the patient is saying. The signs do not necessarily include all that the patient says but only the major or significant points regarding the matter at hand. Therefore, note taking is one of the practices a good listener performs. The practice is also paramount in the health care provision sector where information from the patient is treated like a goldmine.
The reason being what the patient says will be very helpful in ensuring the delivery of the appropriate health care. The same also applies to the colleagues of the veterinary technician. The partner may be holding information pertaining the case at hand at the moment. Therefore, any information should be treated as important unless it is proved to be wrong information.
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Apart from the verbal cues that help the veterinary technician be able to know what is ailing the patient. There are some non-verbal cues that help one get as much information as necessary from a person in this case the patient. There reaches some point in a conversation that the one speaking does not get the right words to explain what he or she is meaning. In this case, it might be very misleading if the point is not presented as it is supposed to be.
The non-verbal cues come to help in this type of situation. A good listener can look at the person speaking and from their body language be able to tell what the person is trying to say.
For instance, when a given patient has not been able to describe fully a certain feeling. Then the veterinary technician can be able to act in a certain way to help the patient vividly explain what he or she is feeling. This would be aided by good listening skills.
The fact that the veterinary technician has not been able to get effectively what the patient was saying has enabled the use of non-verbal cues which mostly involve the body language to ensure the meaning or a given point is not lost in the conversation. This way some significant information about the medical issue at hand can be treated using the right information. Thus, the provision of the right medical treatment is guaranteed to be a reality.
The practices mentioned above can be very critical in some situations. For example, when the veterinary technician is starting a given surgical procedure. For his or her to know whether the anesthesia is working. He or she will communicate with the patient verbally but expect a response in the form of non-verbal cues to continue with the procedure. Hence, the importance of listening as a communication skill is very crucial to such professions or professions of related nature. Therefore, listening is a core skill in the communication skills that ought to be held by the veterinary technicians.
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The importance of listening can be summarized in a few sentences. By being a good listener, the technician can build a trustful relationship with the patient. The patient sees they are cared for and thus they will trust a certain health care professional just because of their good listening skills. Another significant use of good listening skills is to collect and give information. In this instance, a vet can collect the needed information from the patient to be able to treat the situation with that patient as it deserves to be treated. Therefore, good listening skills are an important part of the professional qualities of the veterinary technician.
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Mass Communication Advances Dominant Ideology
Mass Communication is plainly some sort of communication intended for the entire mass. It just differs in its mode and medium of presentation. Being a student of mass communications and media studies, I have been confronted with the wide reach and broadly beneficial aspects of mass communication, one of which includes advancement of the dominant ideology.
The dominant ideology defines the sentimentality and values of the broader population. Mass-communication employs the very taste of this larger population and society in making an appeal to it (Thompson, 1988). Mass communicating often shapes the beliefs of people in a similar fashion, outwitting cultural contradictions. Mass communicating itself is an advanced aspect, which is enhancing it’s features and capabilities with every passing year. Mass communication has reasonably changed and advanced over the past century.
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Mass communication is a very influential subject. It consists of matters related to the “mass” or “public” and is designed in relation to the taste of the population. The utility of mass communications in advancement of dominant ideology also subtly depends on the the way the medium is used to propagate certain ideas or adhere to certain socio-cultural terms.
Inappropriate usage of mass communicating mediums may hinder the flow of the benefits extracted out of its application. However, it is, still largely intended at generating an appeal to the wider public mostly works in favour of the mass and the public (Thompson, 2013). It plays a crucial role in forming certain concepts and attitudes within the mass.
The concept of dominant ideology, as put in by Karl Marx is certainly served and advanced by mass communicating, which itself is developing on quite a large scale. The dominant ideology is perhaps reminded of and often made much more prominent and clearer to the society through the mediums.
References
Thompson, J. B. (2013). Ideology and modern culture: Critical social theory in the era of mass communication. John Wiley & Sons.
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Effective communication
A lot of people conversation are in written, oral form. Professionally is needed to have effective communication, especially on important matters. Techniques in communications for effective interactions in organization have valued so that to meet core objectives.
First its need a subject, which the statement of purpose is there.Its rather to say what thing to be achieve and to get goal on it. It does not need to be very detailed only shows how demonstrate the success of work. Then get some support key of ideas that gives a detail what should be notice on main keypoints .List of techniques like strength and weakness should be there. And it involves the current situation around, For example The PEST ,Political, Economic, Social and Technological factors, that can be affect in your priorities with i the subject matters.
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When you writing the subject in specific areas, A question must be clear if that is behind or familiar on organization’s objectives. This includes the service you might to be in action inline with the needs and principle of organization, which an important factor that has a vision to be success.
Communication has ready to be in broad audience. This has to be include more key points in detailing what the subject is. Most of the time its need a research for doing who would be the audience and what type of audience is it. Facts and creative style of key word is useful like using some paragraph style format of Introduction, body and conclusion. Detailed must be in body and this includes key word for easy understand on audience.
Lot of techniques can be use in order to make a effective communication. And most important in start is formulate a subject because its hows the people to know its object importance.
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Overhearing Conversations: Communication Ethics
According to research, overhearing a one-sided conversation is more annoying than eavesdropping (Bianca 2011). It’s even more annoying because you cannot avoid overhearing the conversation. The loud talks about one’s private life or how they behaved in a party are annoying. While I was in a restaurant taking a quiet lunch, a woman across the table made a call that was quite inappropriate.
She seemed to have been talking to her husband about their vacation and talked to him as if she was alone in the restaurant. She was loud and as she gave details about the requirements for the vacation one couldn’t help but overhear. She talked the entire time I was in the restaurant and the fact that everyone else was quite made it impossible to overhear her.
Overhearing one side of a conversation becomes uncertain and unpredictable making one’s brain get drawn to it to fill the other parts even when someone was not eavesdropping. According to Bianca (2011), though cell phones are making people rude, it doesn’t have to be that way. Top three phone etiquettes include lowering the voice while making calls in public, not being personal when there are other people present, and not taking calls while a person is already engaged in a face to face conversation.
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Cell phones can be so distracting if not used in a proper manner. With everyone now owning a cell phone, one becomes a party to unwanted conversations often. Otherwise, cell phones don’t have to be a bridging gap between people.
To avoid distractions and annoying others, it is advisable to lower one’s voice while in public, avoiding private discussions if there are other people near, and asking for permission from people close if you have to take a call when having a face to face conversation with others.
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Overhearing and Eavesdropping
According to research, overhearing a one-sided conversation is more annoying than eavesdropping (Bianca 2011). It’s even more annoying because you cannot avoid overhearing the conversation. The loud talks about one’s private life or how they behaved in a party are annoying. While I was in a restaurant taking a quiet lunch, a woman across the table made a call that was quite inappropriate.
She seemed to have been talking to her husband about their vacation and talked to him as if she was alone in the restaurant. She was loud and as she gave details about the requirements for the vacation one couldn’t help but overhear. She talked the entire time I was in the restaurant and the fact that everyone else was quite made it impossible to overhear her.
Overhearing one side of a conversation becomes uncertain and unpredictable making one’s brain get drawn to it to fill the other parts even when someone was not eavesdropping. According to Bianca (2011), though cell phones are making people rude, it doesn’t have to be that way. Top three phone etiquettes include lowering the voice while making calls in public, not being personal when there are other people present, and not taking calls while a person is already engaged in a face to face conversation.
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Cell phones can be so distracting if not used in a proper manner. With everyone now owning a cell phone, one becomes a party to unwanted conversations often. Otherwise, cell phones don’t have to be a bridging gap between people.
To avoid distractions and annoying others, it is advisable to lower one’s voice while in public, avoiding private discussions if there are other people near, and asking for permission from people close if you have to take a call when having a face to face conversation with others.
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Dissemination Strategy
Disseminating Evidence
The ultimate desired impact of any project, campaign or process change squarely rests in the dissemination strategy effectiveness and presentation (Mitton, Adair & McKenzie, 2007). According to Lomas (2013), the term dissemination is used to describe a set of actions that are properly and purposefully organized and designed towards promotion and empowering incorporation as well as applications of strategies which are already validated.
Thus, dissemination is the actual process through which availability of a project outcomes and deliverables is made achievable and presented to stakeholders as well as the wider audience or community (Agency for Healthcare Research and Quality, 2012). This implies that the dissemination of results is imperative in to maintain the practice as well as the outcome for appropriate practices.
The dissemination of the project results will be carried out to the key stakeholders within a 3-month time frame. This dissemination will have a key purpose of presenting the project results to key stakeholders in order to inform project development, strategy of receiving feedback as well as assuring that the practice and outcome are going to be maintained upon the project implementation (Mitton, Adair & McKenzie, 2007).
The key stakeholders for the project and to who the project strategy will be disseminate to include: the hospital CEO, Director of Pediatrics, NICU staff, Director of Maternal and Child Health Nursing, NICU Nurse Manager, Nurse Educators, EBP committee, Director of Physical Therapy, and Director of Research and Development. The presentation of the project together with its obtained results will be done through staff meetings, news bulletins as well as e-mails.
Conferences or workshops will also be arranged concerning the project planning and development in order to ensure a high-profile implementation of the project, through which the participants, stakeholders and the community will learn from its achievements. In addition, through this strategy the project outputs and deliverables will be embedded and taken up or incorporated (U.S. Department of Health and Human Services, 2012).
There is also another strategy which is offered by workshops or conferences as an appropriate strategy of dissemination because it helps in enabling a communication process with a feedback loop meaning it is two directions i.e. between the NICU community and the project implementers whereby stakeholders and the community can be invited for brainstorming and contribution of ideas on how the project results can be utilized (Lomas, 2013).
Furthermore, expanding the invitation of the workshops and conferences to the wider community will be vital in allowing the dissemination significance of the project outcomes or results to the greater nursing community. Evaluation of the project progress through a retrospective evaluation of project reports will ensure proper monitoring.
In conclusion, dissemination of significant importance in uplifting nursing practice, and uplifting of nursing is fundamental outcome and critical to healthcare delivery (National Institutes of Health, 2007). In addition, regular evaluation of the project implementation will play an essential role in monitoring its progress.
U.S. Department of Health and Human Services. (2012). Health.gov. Washington, DC: Office of the Assistant Secretary for Health, Office of the Secretary, U.S. Department of Health and Human Services. Available at www.health.gov/communication/resources/Default.asp. Accessed July 5, 2016.
Lomas, J. (2013). Diffusion, dissemination, and implementation: who should do what? Ann N Y Acad Science, 703:226-35; discussion 35-7. PMID: 8192299.
Mitton, C., Adair, C.E., & McKenzie, E. (2007). Knowledge transfer and exchange: review and synthesis of the literature. Milbank Q 85(4):729-68. PMID: 18070335.
National Institutes of Health. (2007). NIH Conference. Building the Science of Dissemination and Implementation in the Service of Public Health. 2007 Sep 10-11. Available at www.obssr.od.nih.gov/di2007/about.html. Accessed July 5, 2016.
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Organizational Communication System
Introduction
It is important to note that the organizational change is one of the most crucial aspects of an organization that should be taken seriously. This is due to the fact that many different issues, which may hinder the development of an organization, may appear or continue being manifested in a different department within an organization (Hunter, & Perkins, 2012). As a result, it has become extremely important coming up with significant strategies that can try to improve the overall process of service delivery within the organizational setup.
One of the sectors that have continued being marred by different levels of organizational challenges is the health sector. As a result, it has to keep on devising important strategies that can help to improve not only the general image but also the level of service delivery. Therefore, this paper is set to determine some of the important strategies that can be applied in order to improve the level of organizational communication within any heath sector’s settings.
The Communication System and its Challenges within the Health Care Sector
The health care sector is one of the most important areas as when it comes to the process of defining the process of communication. This is due to the fact that communication process is considered done of the most important factor when it comes to enhancing the level of service delivery within the3 sector. The nurses are supposed to have powerful interpersonal communication skills within themselves in order to strengthen their level of taking care of their patients. This is considered highly important, especially when it comes to the process of defining the safety of the patients.
In short, the nurses are supposed to keep a proper communication system not only between themselves but also with their patients (Hunter, & Perkins, 2012). The move will help to ensure they are able to take care of the needs of their patents. They should be in constant improvement of the knowledge they can use to handle the challenges their patients experience throughout the whole health care process.
At this juncture, they should make sure they have established a solid system that can enhance the process of service delivery (Press et al., 2015). In short, the communication process within the health care system has provided the appropriate guidelines for the health care practitioners, as well as the rest of the nurses to devise the appropriate ways that can improve the planning, as well as the implementation of the appropriate changes while at the same time improving the coordination process. In the long run, the implementation of the appropriate changes, in the nursing and the health care facilities’ communication system, will help to bring out the positive changes that are required to improve the level of service delivery.
How the appropriate implementation of the communication system can help to improve the level of service delivery within the nursing system
First, it is imperative understanding that the implementation of the effective communication system within the health care set up can help to improve it in multifaceted ways. For instance, it can help to improve the achievement of the health care’s organizational goals such as having the appropriate way that can be used to improve the process of achieving the mission, vision, and the overall objectives set by the health care. In short, the interpersonal nursing communication can be deemed one of the most effective methods that can help the team of nurses to devise some of the most appropriate strategies that can help to improve their coordination process.
Briefly, it makes them feel not only energized, but also organizes the process of communication by making sure that they have come up with a proper of effective paper work system that can be followed to the latter. Having a proper communication system not only makes the nurses to be responsible professions, but also more cautious when they are dealing with their patients and also with other relevant parties they might interact with when they are delivering their mandated health care roles.
However, one of the important things worth noting is that the nursing system has lacked a proper system that defines the overall process that can be used to improve the communication system (Lyngstad, & HellesØ, 2014). It is beyond reasonable doubt that the nursing system is one of the most important sectors that requires the adequate application of the appropriate approaches that can help to improve the level of the communication system among the parties involved (Press et al., 2015). The appropriate steps that can be used to improve the overall communication in any health care facility is discussed in the section below.
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The appropriate mechanisms that can be used to improve the health care communication system
The communication system within the healthcare set up can be improved using multifaceted ways. First, the professional body should come up with appropriate plans that can bring positive organizational changes within the health care set up (Lukasiewicz, 2015). For instance, they should make sure the complex system that patients are supposed to follow is properly explained or expounded in order to reduce the level of ambiguity that might be involved (Weigand, 2012).
This is due to the fact that the nurses and other health care practitioners might be compelled to make regular changes in the manner they deliver their services to the patients. For examples, the school nurses will need to evaluate the manner in which they communicate with the students in order to avoid or minimize any information delivery mismatch.
The nurses are also supposed to create an effective rapport of communication with the professions with the public health sector (Lyngstad, & HellesØ, 2014). In fact, the proper implementation of such important changes will not only improve the level of their awareness of the sources of deadly illnesses, but also helps them improve the way they can handle different health cases (Hunter, & Perkins, 2012).
The nurses are also supposed to create a good communication system with the physicians. This is due to the fact that the move can help to improve the overall process of delivering quality health care services to the target patients’ ones they are discharged from the hospital (Lukasiewicz, 2015). Furthermore, they can be able to carry out proper monitoring and measurement of the long run outcomes of such patients.
The nurses are also supposed to have a proper interpersonal communication within their working environment (Rowe, & Hogarth, 2005). As a result, they are able to detect most of the changes as they occur, thus, enabling them to devices some of the most appropriate and suitable changes they should apply in order to keep on improving the level of health care service delivery.
References
Hunter, D., & Perkins, N. (2012). Partnership working in public health: the implications for governance of a systems approach. Journal Of Health Services Research & Policy, 17(s2), 45-52 8p. doi:10.1258/jhsrp.2012.011127
Lyngstad, M., & HellesØ, R. (2014). Electronic Communication Experiences of Home Health Care Nurses and General Practitioners: a Cross-sectional Study. Studies In Health Technology & Informatics, 201388-394 7p. doi:10.3233/978-1-61499-415-2-388
Press, M. J., Gerber, L. M., Peng, T. R., Pesko, M. F., Feldman, P. H., Ouchida, K., & … Casalino, L. P. (2015). Postdischarge Communication Between Home Health Nurses and Physicians: Measurement, Quality, and Outcomes. Journal Of The American Geriatrics Society, 63(7), 1299-1305 7p. doi:10.1111/jgs.13491
Rowe, A., & Hogarth, A. (2005). Use of complex adaptive systems metaphor to achieve professional and organizational change. Journal Of Advanced Nursing, 51(4), 396-405 10p. doi:10.1111/j.1365-2648.2005.03510.x
Weigand, M. L. (2012). Nurse-to-Nurse Communication in Home Health. Pennsylvania Nurse, 67(3), 19-22 4p.
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Implementation Plan, Strategic Controls, and Contingency Plan Analysis
Strategic Plan: Implementation Plan, Strategic Controls, and Contingency Plan Analysis
Introduction
Netgear is a global American networking company dealing with delivery of goods to service providers, businesses and consumers. The company engages in three different business segments including commercial, retail, and service provider. Most of its products are proven technologies including Ethernet, power line and wireless-Wi-Fi. The products distributed by the company are usually reliable and easy to use. The company has over 28,000 retail shops all over the world with its headquarters in San Jose, Calif (Mandy, 2015).
Implementation, strategic controls, and contingency plan
Netgear requires new methods of growth, revenue sources, and product distribution. The implementation plan will identify the best course of action that will steer the business forward including, set objectives action plans, milestones, task and task ownership, resource allocation and tactics. Financial projection with breakeven analysis chart is included in the implementation plan.
The strategic implementation plan is essential because it gives the company as the sense of direction that will lead to its success. An implementation is a strategic option where it gives reasons to draw closer to customers, get a competitive advantage and pursue growth within the organization. It helps in setting dimensions to be followed to achieve the desired outcome (Mandy, 2015).
Planning is the first step in implementing a strategy. This involves contracting the advertising company for them to run the advert. Communicating the change to employees is an important step to ensure that they fully understand what is going on in the organization. Motivating employee especially those that will be involved will ensure the success of the plan. The management of workload that come with change will ensure that employee is not overwhelmed by contracting external resources to assist with other activities especially the advertising company (Mandy, 2015).
Objectives
Objectives, as describe by many authors, refer to measurable, achievable outcomes that are meant to be reached in less or within one year. Goals are usually simple to be easily communicated to all employees from those in top management to those at the lower level. Short term objectives enable those responsible for the company desired needs to break down long-term needs and make them a reality (Mandy, 2015).
Goals are usually broken down into time frames typically from weeks, months, to below one year. Netgear primary objective will be to grow its pool of customer to ensure the increase in sales, maintain customers already in the system by coming up with more reward systems to provide revenue increase and overall growth. The marketing campaign includes giving incentives and rewards to get more clients and to maintain those already in the system (Peter & David, 2014).
Functional Tactics
Functional tactics are statements detailed with activities that the company will use to achieve its short term goals while establishing a competitive advantage. The key activities that to be undertaken in each area include; marketing, finance, and operations that will give the company opportunity to provide services to its clients. Within the organization, corporate managers, business managers, and functional must all agree to come up with a unified strategy and functional tactics that will lead to the achievement of organizational goals (Mandy, 2015).
Outsourcing
Implementation process would then be followed by the outsourcing of different services. Outsourcing is the process of assigning certain jobs traditionally handled by company employees to outside source to take care of it. Outsourcing services is a strategy applied by most companies to help save money and time. Netgear will outsource the services of the best advertising company for them to market our products and services to reach our target audience (Mandy, 2015).
Policies
Policies give guidance to employees on action to be taken that will benefit the organization. Netgear Company, therefore, needs to establish a set of policies that will drive the implementation of the strategy designed. Systems usually control the actions of employees and assigning the right personnel to the task and coming up with strategies that will be used should a problem arise during the implementation process. Policies help the organization to have a clear line of operations through assigning the right employees to take up the job. The set policies include giving Netgear employees actions that are expected to be done by them to ensure the success of set objectives (Mandy, 2015).
Compensation
Payment plans are used to reward employees for their good deeds or for going an extra mile to do tasks assigned to them. This happens when the company set policies to be followed by employees and those who follow them are rewarded for their actions. Netgear Company seeking to improve its overall sales will give incentives and commissions to employees who meet targets given to them as a measure to encourage everyone within the organization to go an extra mile to improve the company sales hence boosting revenue (Peter & David, 2014).
Marketing Operations
Netgear Company will resort both to internal and external marketing to promote products and increase its overall revenue. The main aim of marketing will be to get the customers to know about us and to gain their trust through providing quality services. Marketing activities will be done through TV advertisement and social media platform to ensure broad audience coverage. Those in the company front end will also be encouraged to speak freely with walk-in customers to tell others about Netgear product and services (Peter & David, 2014).
Action items
Action plans are processes carried out within or outside the organization to achieve set strategic goals. Netgear strategic goals are focused on revenue growth, increased sales and marketing activities. Action plans aim at getting customers to trust us more than our competition to ensure their continued support. Contracting an external company to brand our advertisement will be the next step in our action plan. Company employees will also be trained on our new marketing strategies to make them equipped with the knowledge to explain to customers about our new and improved products and services (Mandy, 2015).
Milestones
Milestones are objectives set by a business at a particular span of time assess its achievements. Milestones play a role in reducing investor risks regarding marketing activities, reward systems and time. Netgear corporation marketing segments will be for a span of six months at most depending on the amount to be used on a daily basis and the money quoted by the advertising company. However internal marketing will be carried out up to ten months. After all the general activities the company will then assess the impact of both internal and external marketing to determine if it was a success (Mbaidheen & Alawneh, 2017).
Task and Task ownership
Advertising Company will design the advert and to run it on TV and social media. Front end employees will be trained to equip them with skills that improve business sales. Those assigned with tasks will foresee that it’s complete as they are rewarded (George & Yimin, 2017).
Resource allocation
Netgear Corporation will allocate enough funds to meet its advertising needs and rewards for performing employees. Training of employees to give them required skills will be budgeted for.
Implementation
Successful implementation will be possible through following the set objectives and tactics. The plan will involve looking into the long term strategies and breaking them into manageable short-term goals, functional tactics, Marketing, outsourcing, setting policies and compensation. Following the plan of contracting an advertising company and training internal employees will increase our sales and ensure business growth (Mbaidheen & Alawneh, 2017).
The process of implementation
All the key employees will be engaged or included in the plan and the process of implementing change. Different employees will be assigned specific tasks to work on. They will provide their insights, their fears, challenges and concerns. The next step will be to communicate to them the strategic implementation that the company will be undertaking to make them understand and to feel to be part of the decision. The last step will be to implement the changes once everyone is on board. That is running the advert both with the advertising company and with the help of front end employees.
Risk Management
Netgear Corporation will select the best advertising agency to develop the advert that will ensure growth or increase our customers. Once the advert has been rolled out its impact will be analyzed based on growth of customers immediately and over a period of time. Three month into running the advert; it it’s not successful then the company will reconsider its other option of using internet advertisement.
The verification of strategy effectiveness will be analyzed based on response collected from customers. The marketing strategy will possibly work because of Netgear competitive advantage of having a global brand name which will trigger new customers and those already with us to start taking note of the company and plan to buy from us (Mbaidheen & Alawneh, 2017).
The plan, however, may face the challenge of not reaching a wider market during advertisement since the mediums used may not be effective. The risk will be avoided by contracting efficient advertising company even if we will spend more money. Employees may not be motivated, but we will reward them more to ensure their continued support in internal marketing (Mbaidheen & Alawneh, 2017).
Performance analysis chart for the period 2014-2019
The series 3 represents profit and loses posted; Series 2 represent Company spending while the first series represent growth in customer numbers. The growth in customer number will be high during the first year of implementing advertising activities however the trend will stabilize once all the potential list of clients has been reached hence there will be no big different in our client list over the years.
The company spending will be a bit high in the first two years from rolling out the strategy because it means more resources will be allocated than the normal budget. However, the situation will stabilize later and the budget will go a little bit down. The company during its first two year of implementing the strategy will get little returns in terms of profit but once the number of customers buying from us increases the company will post more profits over the year (Canadean Company Reports, 2013).
Financial position of Netgear
Year Ending Dec 2016
Year Ending Dec 2015
Year Ending Dec 2014
Year Ending Dec 2013
Assets
Cash and Equivalents
240.47M
181.94M
141.23M
143.01M
Receivables
313.84M
290.64M
275.69M
266.48M
Inventories
247.86M
213.12M
222.88M
224.46M
Total Current Assets
962.78M
821.14M
822.97M
800.11M
Property, Plant & Equipment, Gross
123.49M
126.54M
118.59M
98.94M
Accumulated Depreciation & Depletion
104.02M
104.15M
88.89M
71.75M
Property, Plant & Equipment, Net
19.47M
22.38M
29.69M
27.19M
Intangibles
37.90M
48.95M
66.23M
84.12M
Other Non-Current Assets
7.98M
7.93M
9.38M
26.59M
Total Non-Current Assets
221.67M
229.43M
225.72M
293.82M
Total Assets
1.18B
1.05B
1.05B
1.09B
Netgear Company has experienced increase in cash flow for the past four years. The subsequent increase is attributed to growth of its business right from increased number of client who subscribes to the company services. For example the company received 143.01 Million dollars in the year 2013 but the cash flow by the year 2016 has risen to reach 240.47 Million dollars. From the financial report Netgear is expected to post increased cash flow this year (Netgear, 2017).
Key Success factors, budget, forecasted financials and break even chart.
The company marketing estimates are 300, 000 thousand dollars for the nine months advertising period.
This excerpt taken from the NTGR 10-Q filed May 7, 2009
Break even chart
Sales and Marketing
Nine Months Ended
March 29, 2017
Percentage Change
November 30, 2017
(In thousands, except percentage data)
Sales and marketing expense
$
25,902
(21.6
%)
$
33,028
Percentage of net revenue
17.0
%
16.7
%
During the first month of implementing the strategy the company will use 25,902 dollars in its spending to get 17.0% net Revenue. In the following months the company will post an average of 21.6% net revenue while spending 33028 dollars monthly in sales and marketing.
References
Canadean Company Reports, (2013). NETGEAR Inc. – Company Capsule: Basingstoke. Dec 18, 2013.
George, G., Yimin, L., (2017). Innovation: Analytics, innovation, and organizational adaptation. Organization & Management; Abingdon19.1. pp. 16-22.
Mandy, L., (2015).Tackling uncertainties in plan implementation: lessons from a growth area inEngland. The Town Planning Review; Liverpool86.1.
Mbaidheen, M., Alawneh, A. R., (2017). Assessing the Risk of Corporate Strategic Change: TheDevelopment of a Framework to Assist the Risk Management Process Adapted By a Contracting Company. International Journal of Information, Business and Management; Chung-Li9.1. pp. 45-57.
Peter, W., David, B., (2014). Why, how and to what effect do firms deviate from their intendedmarketing plans? Towards a taxonomy of post plan improvisations. European Journal of Marketing; Bradford48.3/4. Pp. 453-476.
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