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Dissemination Strategy
Disseminating Evidence
The ultimate desired impact of any project, campaign or process change squarely rests in the dissemination strategy effectiveness and presentation (Mitton, Adair & McKenzie, 2007). According to Lomas (2013), the term dissemination is used to describe a set of actions that are properly and purposefully organized and designed towards promotion and empowering incorporation as well as applications of strategies which are already validated.
Thus, dissemination is the actual process through which availability of a project outcomes and deliverables is made achievable and presented to stakeholders as well as the wider audience or community (Agency for Healthcare Research and Quality, 2012). This implies that the dissemination of results is imperative in to maintain the practice as well as the outcome for appropriate practices.
The dissemination of the project results will be carried out to the key stakeholders within a 3-month time frame. This dissemination will have a key purpose of presenting the project results to key stakeholders in order to inform project development, strategy of receiving feedback as well as assuring that the practice and outcome are going to be maintained upon the project implementation (Mitton, Adair & McKenzie, 2007).
The key stakeholders for the project and to who the project strategy will be disseminate to include: the hospital CEO, Director of Pediatrics, NICU staff, Director of Maternal and Child Health Nursing, NICU Nurse Manager, Nurse Educators, EBP committee, Director of Physical Therapy, and Director of Research and Development. The presentation of the project together with its obtained results will be done through staff meetings, news bulletins as well as e-mails.
Conferences or workshops will also be arranged concerning the project planning and development in order to ensure a high-profile implementation of the project, through which the participants, stakeholders and the community will learn from its achievements. In addition, through this strategy the project outputs and deliverables will be embedded and taken up or incorporated (U.S. Department of Health and Human Services, 2012).
There is also another strategy which is offered by workshops or conferences as an appropriate strategy of dissemination because it helps in enabling a communication process with a feedback loop meaning it is two directions i.e. between the NICU community and the project implementers whereby stakeholders and the community can be invited for brainstorming and contribution of ideas on how the project results can be utilized (Lomas, 2013).
Furthermore, expanding the invitation of the workshops and conferences to the wider community will be vital in allowing the dissemination significance of the project outcomes or results to the greater nursing community. Evaluation of the project progress through a retrospective evaluation of project reports will ensure proper monitoring.
In conclusion, dissemination of significant importance in uplifting nursing practice, and uplifting of nursing is fundamental outcome and critical to healthcare delivery (National Institutes of Health, 2007). In addition, regular evaluation of the project implementation will play an essential role in monitoring its progress.
References
Agency for Healthcare Research and Quality. (2012). Effective Health Care: What Is the Effective Health Care Program? Rockville, MD: U.S. Department of Health and Human Services; 2012. Available at www.effectivehealthcare.ahrq.gov/index.cfm/what-is-the-effective-health-care-program1/. Accessed July 5, 2016.
U.S. Department of Health and Human Services. (2012). Health.gov. Washington, DC: Office of the Assistant Secretary for Health, Office of the Secretary, U.S. Department of Health and Human Services. Available at www.health.gov/communication/resources/Default.asp. Accessed July 5, 2016.
Lomas, J. (2013). Diffusion, dissemination, and implementation: who should do what? Ann N Y Acad Science, 703:226-35; discussion 35-7. PMID: 8192299.
Mitton, C., Adair, C.E., & McKenzie, E. (2007). Knowledge transfer and exchange: review and synthesis of the literature. Milbank Q 85(4):729-68. PMID: 18070335.
National Institutes of Health. (2007). NIH Conference. Building the Science of Dissemination and Implementation in the Service of Public Health. 2007 Sep 10-11. Available at www.obssr.od.nih.gov/di2007/about.html. Accessed July 5, 2016.
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