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Web analytics: Analyzing Competitors
In this paper, web analytics tools are utilized to carry out a competitor analysis of the competitors of Solstice Sunglass Company. A few competitors of Solstice Sunglass Company are identified and a justification is provided as to why these are the company’s main competitors. On the whole, this essay is a web analytical comparison of the chosen firm with the identified competitors.
Although web analytical tools are crucial in providing intelligence into the company’s digital marketing as well as the performance of the company’s website, there is also the need of understanding the digital marketing presence of the competitors (Perry 2014). It is important to understand web traffic of the competitors as this would provide more ideas for the chosen company’s own digital marketing campaigns (Kent et al. 2011).
It will also show the senior executives the channels which the company might or might not be using properly and allow the company’s managers to see where might be a better location to draw new visitors (Marek 2011; Balogh & Sran 2014).
Even if the company is currently at the top in its industry, remaining on top could be a challenge and therefore keeping an eye on the efforts of the competitors could help the company in staying ahead of the curve (Birmingham 2015). The web analytic tool www.alexa.com is utilized in this web analytical comparison of the websites of the three online stores. Alexa is utilized primarily because it offers the right insights for making smarter decisions (Guckin, Crowley & Couns 2012; Gašević, Dawson & Siemens 2015). Alexa also provides accurate site metrics and tools for comparing the website of Solstice against its competitors (Alexa 2016).
Web analytical competitor analysis
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Chosen company:Solstice Sunglass Boutique
The selected company is Solstice Sunglass Boutique, which is a high-end sunglass specialty chain. It has an extensive range of designer and fashion sunglasses in an upscale and innovative environment (Farney & McHale 2013). The main brands sold at Solstice’s online store www.solsticesunglasses.com include Persol, Ray-Ban, Maui Jim, Versace, Tom Ford, Persol, Burberry, Michael Kors, Dior, Dolce & Gabbana, Kate Spade and Tory Burch (Solstice Sunglasses 2016).
Solstice offers in excess of 26 brand names and 1,010 pairs to pick from, buyers could try on as many sunglasses as they would like. The main competitors of Solstice include Frames Direct and Sunglass Hut. They are considered Solstice’s main competitors since they offer the same products as Solstice and their marketing and promotion efforts could negatively impact the sales of Solstice’s products.
Relative to other sites as shown in alexa, the website of Solstice is ranked globally at 297,631 and 86,054 in the United States. The table below shows the percentage of visitors by country – that is, audience geography:
Country
Percentage of visitors
Rank in country
United States
57.8 percent
86,054
Canada
1.6 percent
137,030
Britain
2.9 percent
121,491
Regarding how visitors to this website are actually engaged, the bounce rate is 34.2 percent, daily page views per visitor is 3.7 and daily time on this site is 3:05 (Alexa 2016). A total of 17.1 percent of visits to www.solstice.com come from a search engine.
The main keywords from search engines are: solstice 25.36 percent; carrera sunglasses 14.16 percent; Roberto cavalli sunglasses 5.23 percent; sunglass stores 3.71 percent; and sunglasses brands 3.06 percent (Alexa 2016). The upstream websites, or the websites which people visited just prior to visiting this website are as follows: google.com 39.1 percent; amazon.com 4.6 percent; and ray-ban.com 2.8 percent. In total 251 sites are linking in to the site of Solstice (Alexa 2016).
Competitor 1: Frames Direct
At www.framesdirect.com online store, Frames Direct offers a wide selection of sunglasses, designer glasses, prescription sunglasses, and eyeglass frames for both women and men. It offers free shipping. In its promotions, the company offers huge discounts of up to 50 percent off on lenses including free shipping on selected eyeglasses such as Tag Heuer (Shein 2015).
Frames Direct offers many different brands such as Dolce & Gabbana sunglasses, Ray Ban, Prada, Maui Jim, Oakley, Gucci, Burberry, Costa, Silhouette among many others (Frames Direct 2016). Frames Direct has its main offices in Austin, Texas.
Web analytical competitor analysis
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In comparison to other websites as shown in the web analytical tool www.alexa.com, the site of Frames Direct is ranked globally at 21,952 and ranked 5,456 in the United States. The following table shows audience geography
Country
Percentage of visitors
Rank in country
India
8.2 percent
32,276
Saudi Arabia
2.7 percent
8,256
United States
61.9 percent
5,456
Canada
3.7 percent
7,030
Britain
3.8 percent
13,491
With regard to how visitors to www.framesdirect.com are engaged, the bounce rate is 36.6 percent, daily page views per visitor is 4.8 and daily time on the website is 4:60 (Alexa 2016). A total of 29.3 percent of visits to www.framesdirect.com come from a search engine. The top keywords from search engines are glasses frames 3.41 percent; prescription sunglasses 2.37 percent; eyeglass frames 2.18 percent; eyeglasses 2.13 percent; and prescription safety glasses 1.96 percent (Alexa 2016).
The upstream websites are google.com 43.3 percent; amazon.com 2.6 percent; yahoo.com 1.9 percent; facebook.com 1.8 percent; and lenscrafters.com 1.5 percent. A total of 687 websites are linking in to the site of Frames Direct. On average, the website framesdirect.com loads in 1.837 seconds, although 58 percent of websites load faster (Alexa 2016).
Competitor 2: Sunglasses Hut International
Sunglass Hut is a global retailer of sunglasses and sunglass accessories. The firm was established in the year 1971 in Miami, Florida but is currently based in Milan, Italy. It is part of the Luxottica Group, the biggest eyewear firm globally (Sunglass Hut, 2016). This company is renowned as a leader in specialty sun retailing (Jackson 2012). Its online store is www.sunglasshut.com. Compared to other websites as depicted in the web analytical tool alexa, the site of Sunglasshut is ranked worldwide at 16,785 and 8,381 in America. The following table shows the percentage of visitors by country – audience geography
Web analytical competitor analysis
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Country
Percentage of visitors
Rank in country
Brazil
6.0 percent
7,753
Saudi Arabia
6.2 percent
2,979
United States
38.3 percent
8,381
South Korea
6.2 percent
3,739
Australia
8.8 percent
2,367
With regard to how visitors to www.sunglasshut.com are engaged, the bounce rate is 25.40 percent, daily page views per visitor is 6.70 and daily time on the website is 5:34 (Alexa 2016). A total of 17.5 percent of visits to www.sunglasshut.com come from a search engine. The top keywords from search engines are: sunglasses 18.87 percent; maui jim 6.84 percent; sunglass hut 5.05 percent; ray ban 4.95 percent; and rayban 4.87 percent (Alexa 2016).
The upstream websites are as follows: google.com 33.8 percent; amazon.com 4.9 percent; yahoo.com 2.0 percent; facebook.com 1.7 percent; and ray-ban.com 1.8 percent. A total of 2,319 websites are linking in to the site of Frames Direct. On average, the website sunglasshut.com loads very slowly in 4.025 seconds, and 90 percent of websites load faster (Alexa, 2016).
Conclusion
In conclusion, this paper has provided a web analytical comparison of three companies: Solstice Sunglasses which is the chosen firm, and two of its competitors, Sunglass Hut and Frames Direct. Their online stores have been the focus of this essay. The web analytics tool used was Alexa. The findings demonstrate that the online stores of Frames Direct and Sunglass Hut have more traffic, are more popular, and generally have more visitors and conversions than the online store of Solstice Sunglasses.
Web analytical competitor analysis
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Balogh, L, & Sran, B 2014, ‘Exploring Models for Teaching the Use of Web Analytics Tools in an Undergraduate Course’, Proceedings For The Northeast Region Decision Sciences Institute (NEDSI), p. 595, Business Source Complete, EBSCOhost, viewed 24 January 2016.
Birmingham, A 2015, ‘Chapter 4: Web analytics – More than Google Analytics’, B&T Magazine, 64, 2812, pp. 012-016, Business Source Complete, EBSCOhost, viewed 24 January 2016.
Farney, T, & McHale, N 2013, ‘Introducing Google Analytics for Libraries’, Library Technology Reports, 49, 4, pp. 5-8, Academic Search Premier, EBSCOhost, viewed 24 January 2016.
Gašević, D, Dawson, S, & Siemens, G 2015, ‘Let’s not forget: Learning analytics are about learning’, Techtrends: Linking Research & Practice To Improve Learning, 59, 1, pp. 64-71, Academic Search Premier, EBSCOhost, viewed 24 January 2016.
Guckin, C, Crowley, N, & Couns, D 2012, ‘Using Google Analytics to Evaluate the Impact of the CyberTraining Project’, Cyberpsychology, Behavior & Social Networking, 15, 11, pp. 625-629, Business Source Complete, EBSCOhost, viewed 24 January 2016.
Jackson, S 2012, Cult Of Analytics : Driving Online Marketing Strategies Using Web Analytics, Amsterdam: Routledge, eBook Collection (EBSCOhost), EBSCOhost, viewed 24 January 2016.
Kent, M, Carr, B, Husted, R, & Pop, R 2011, ‘Learning web analytics: A tool for strategic communication’, Public Relations Review, 37, 5, pp. 536-543, Business Source Complete, EBSCOhost, viewed 24 January 2016.
Marek, K 2011, ‘Chapter 2: Getting to Know Web Analytics’, Library Technology Reports, 47, 5, pp. 11-16, Academic Search Premier, EBSCOhost, viewed 24 January 2016.
Nakatani, K, & Chuang, T 2011, ‘A web analytics tool selection method: an analytical hierarchy process approach’, Internet Research, 21, 2, pp. 171-186, Library, Information Science & Technology Abstracts, EBSCOhost, viewed 24 January 2016.
Perry, PM 2014, ‘Is your web site pulling its load. (cover story)’, Labtalk, 42, 23F, pp. 20-25, Business Source Complete, EBSCOhost, viewed 24 January 2016.
Shein, E 2015, ‘Web analytics in action’, University Business, 18, 6, pp. 41-44, Academic Search Premier, EBSCOhost, viewed 24 January 2016.
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Cultural Practices and Social Boundaries
Introduction
Culture as determined by different literatures is the shared values, norms, traditions, history, customs and institutions within a group of individuals. The understanding of culture therefore aids in determining the manner in which we interpret several elements within the environment. This is under the consideration of the fact that culture has the capacity to shape the way we see and function within the world (Heizmann, 2015).
Additionally, culture is also known to shape the personal, group attitudes and a value including the perceptions of the way we see what works and what does not. This paper therefore seeks to establish the manner in which cultural practices play a role in the reproduction of class boundaries in the society.
Attitudes towards My Education as Held by Family and Friends
Like any other parents, it is essential to determine the fact that my parents have always taken the aspect of education so serious. My father in particular has always held to the view that the only key to survival in this current society is through education, a factor that I may consider as true considering the fact that the contemporary society has evolved in this era (Heizmann, 2015).
In as much as my parents and friends hold a positive view of education, they also believe in the fact that each and every individual has some considerable limitations in respect to studying. My parents in this case would want me and my siblings to develop a positive attitude towards education but on the same hand consider our limits and not overwork ourselves.
Cultural Practices and Social Boundaries
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Additionally, my parents also believe in the fact that the success and failure of an individual lies in their attainment of education and is determined by the choice of an individual. In their view, success stands at the achievement of educational goals. When in completed my secondary school, my goal was to get to one of the prominent Universities in my area. When in achieved this goal, they considered this a success and celebrated my achievements.
Ways in which the Attitudes and Perspectives of Family Reflect Social Class
According to Harris (2009), social class remains an essential source of belief, behaviors and values in the society. Individuals within the society are taught the values on social classes through the associations with their families, neighbors and friends. Attitudes towards education therefore provide a good example in the manner in which it creates differences between different classes (pp. 187). People who belong to the lower class have a perception that education is less valuable as compared to members of the middle class.
Cultural Practices and Social Boundaries
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I have therefore grown up to believe that I have the social responsibility of becoming a corporate figure. I have therefore dedicated to putting extra effort in education with the aim of achieving my goals and turning out as a successful individual in the community. The elements of persistence and commitment have been my major strength in my career path, a factor that has helped me in the achievement of these goals.
My parents have therefore played a role in shaping my views about education, an element that has molded my social class. I therefore believe that these perspectives have an influence in my future class position considering the fact that this culture has been diffused into me by my parents.
Conclusion
Culture as determined by this study and different literatures is the shared values, norms, traditions, history, customs and institutions within a group of individuals. The understanding of culture therefore aids in understanding the manner in which we interpret several elements within the environment (Harris, 2009). This paper therefore provides a validated view in the fact that culture has the capacity to shape the manner in which we see and function within the world.
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References
Heizmann, H. (2015). Working across Cultural Spheres: The Knowledge Sharing Practices of Boundary spanners in a Global Insurance Firm. Cosmopolitan Civil Societies: An Interdisciplinary Journal, 7(1), 1-17. doi:10.5130/ccs.v7i1.4245
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Analysis of an Ethical Dilemma
By the ethical issues surrounding the medical procedure of embryo harvesting and freezing. An interview was conducted. The interviewee was a friend, her name Tina. During the interview, I asked some relevant questions about the topic at hand. In return, the interview did her utmost best to answer the questions accordingly regarding her world view or philosophical perspective. Below is the summary of the interview integrating the interviewee’s personal philosophy in relations to the answer she provided.
The central theme of the interview was, “is embryo harvesting and other related or similar procedures that induce artificial procreation ethical?” The opening question for the interview was merely similar to the theme. Tina answered that there is no moral ground for creating human beings artificially, which is far away from the natural order of life. It was evident that the interviewee did not hold true the statements to support the given medical procedures.
She said while answering the second question that these statements were just a mere excuse to justify the medical license and legality given to these acts that surpass the laws of nature. In no time or place will it ever be correct to harvest a deceased person’s semen or ova to continue with the siring of an offspring outside the natural order of doing things (Williams, 2011).
Analysis of an Ethical Dilemma
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The interview provided significant information that gave quite some insight into Tina’s philosophy about the world. Essentially, it is prudent to conclude that Tina believed that there is a given order in life that has kept the world sustainable as it is. The sustainability in the sense that nature works in conjunction with the balance of life. Every day people die. Others without heirs to their names. If most people in the world took to embryo harvesting and freezing.
Then the balance of nature will have been disrupted and the control of the world’s population. Thus, sooner or later planet earth would not be able to support the increasing population that is not under the balance of nature. Hence, the natural order or balance of life would be disrupted while doom keeps pending. The conclusion is that there are no moral grounds that justify such medical procedures. There is just that point or border that cannot be crossed when it comes to nature.
References
Williams, D. D. (2011). Over my dead body: the legal nightmare and medical phenomenon of posthumous conception through postmortem sperm retrieval. Campbell L. Rev., 34, 181.
Analysis of an Ethical Dilemma
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Are you an Informed Voter?
Introduction
The 3rd congressional district in the state of Marylandconsists of Anne Arundel, Baltimore, Howard and other considerable parts of the independent city of Baltimore. Currently, Maryland’s 3rd congressional district is represented by a Democratic John Sarbanes. Some of the landmarks in this district include the Maryland Science Centre, Annapolis, Fort McHenry and the state’s capital.
Three previous individuals to represent Maryland in the US Senate include the former representative of the 3rd district such as the retired senator Paul Sabarnes, current senators Barbara Mikulski and Ben Cardin. The 3rd district’s gerrymandering resulted from the support for a Democratic candidate in the 2000 and 2010 consensus. In 2012, the 3rd district was the least congressional district across the US (Barone and Cohen, 2013).
Consequently, the 3rd district is among the 61 districts that elected a representative to the first US Congress. It was initially included Maryland, Prince George’s County, and Anne Arundel. In 1792, the district was moved to comprise eastern half of Fredrick, Montgomery and Maryland counties (Pedersen, 2001).
Again, in 1853, the 3rd district was redrawn to include Baltimore County apart from western and northern regions of the county and a third of the eastern part of Baltimore city. In the 1860 census, Maryland was cut to about five congressional districts while the 3rd congressional district was extended to include areas of the Baltimore, which were not part of the district before 1863 (Pedersen, 2001).
Becoming an Informed Voter
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What is the recent political history of your district and state?
The recent political history of the 3rd congressional district is the most gerrymandered not only in Maryland but also across the US. The 3rd congressional district and Maryland the assembly is especially aggressive as well as creative. The assembly has been able to shift the majority of black electorates from Al Wynn’s majority-minority fourth district into eighth district, to expel the Republican representative.
Again, in 2012 the Maryland’s assembly removed the current.Roscoe Bartlett by cutting his district into a half while merging it to a prosperous, democratic neighborhood near D.C, which made Bartlett lose by about twenty, points (Barone and Cohen, 2013). Currently, the Democrats control 7 out of 8 House seats.
As a matter of fact, gerrymander issue has been exaggerated; Marylanders still uphold the law and voted for Barack. The 3rd district under John Sarbanes includes metro regions of D.C; Annapolis and Baltimore are the ugliest and least compact across the United States. Much as Sarbanes was not likely to lose the race, the recent amendments offered him a position to get hold of the rich Democrats from the county of Montgomery- likely supporters of the future senatorial campaign. Some Democrats were not happy with such a move that was as a result of Donna Edwards., a black congresswoman.
Becoming an Informed Voter
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How did your representative and senator come to power? (Thoroughly describe their backgrounds.)
John Sarbanes sought the Democratic nomination for the third district following a decade incumbent Ben Cardin, who forfeit the seat to run for the senatorial position of John Sarbanes’s father, Paul Sarbanes. The primary campaign involved Paula Hollinger the state senator, Peter Beilenson the former Baltimore City Health Commissioner and Oz Bengur the former Maryland Democratic Party Treasurer.
During the September 2006 nominations, John Sarbanes won with approximately 31.9% votes (Barone and Cohen, 2013). In the general election, his Republican rival was John White, the Annapolis, and marketing executive. Nevertheless, Maryland’s 3rd district is mainly democratic from 1927 and some expected that Sarbanes to experience challenges in the elections.
Furthermore, some allege that Sarbanes won the election following the popularity of his father, Paul Sarbanes, who was the representative of the 3rd district from 1971-1977. During November 2006 elections Sarbanes worn with about 64 percent, the White gained 34% votes while Charles Curtis McPeek the Libertarian got 2 percent. Sarbanes has been reelected four times without practical opposition.
Campaign funds
John Sarbanes campaign income in 2008 was about USD 1,012,936 and spend about USD 799,506 (Barone and Cohen, 2013). His chief supporter was Veneble LL6; USD 38,854, a place he spent 18 years (1989-2006) for his legal career, which represents non-profit health care facilities providing quality care to Marylanders. Other supporters were Chesapeake Partners Management, Johns Hopkins University, Carpenters & Joiners Union. The main industries that contributed funds to Sarbanes campaign are interest groups, lawyers, health, labor and real estate.
Becoming an Informed Voter
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How have they voted in recent presidential and congressional elections?
Maryland’s 3rd congressional district held elections in November 2014 for US general elections. John Sarbanes, a Democrat, defeated his opponent Charles Long a Republican with 128,594 votes or 59.6 percent. Sarbanes also won the Democratic primary against his challenger Mathew Molyett. On the other hand, Charles Long won the Republic nominations against Thomas Harris and Michael Jackson.
Moreover, in 2012 presidential election Barrack Obama, a Democratic candidate garnered majority votes in Maryland’s 3rd congressional district; he won with 49.39 percent against Mitt Romney with 49.31%. The state of Maryland is among the 21 states associated with the mixed primary structure. The parties have the right to elect who can vote in the primary and close the process to all electorates apart from those registered under their party.
Does your district have a long tradition of supporting one party or has it been changing in recent years?
Political parties
The Democratic and Republican parties are central political parties commanding huge following in Maryland and especially the 3rd district. Towards the Civil War, the Democratic Party drew a significant part of their ability from eastern shores and their enemies from Whigs, who were common across Baltimore. The collapse of the Whigs led to the rise of the Native American party, which viewpoint on anti-immigrant and anti-Catholics attracted Marylanders as they believed that their wellbeing was vulnerable to Roman Catholics immigrants.
Becoming an Informed Voter
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Maryland was the only state to vote for the presidential candidate of the American Native party. Nevertheless, declined remarkably and Maryland started to support the Democratic Party, electing John Breckinridge, the secessionist. In the 1970s corruption and peddling afflicted the main parties and in 1973 Spiro T. Agnew, a Republican and the Vice President of US during that period was accused taking money from individuals engaged in business dealings in the state especially when they were in Baltimore County and Maryland’s governor.
In 2000, the majority of Marylanders supported the Democratic party, for example, 57% voted for Al Gore a Democrat, 40% for the Republican George Bush and three percent to Ralph Nader, the Green, party candidate. Two years later, John Kerry a Democratic challenger won 55.7% votes against Bush with 44.6 percent in 1994, governor election was a major race in the history of Maryland, Democrats won and reelected in 1998 and 2002 Robert L. Ehrlich Jr. a Republican was elected.
In 2000 and 2004, both Sarbanes and Mikulski, from Democratic Party got re-election. As of 2004, approximately 3,105,000 voters were registered, of which 58% were Democrats, 20% Republicans and 12 percent independent members. Additionally, the congressional delegation comprised of 6 and 2 democrats and republicans respectively.
Becoming an Informed Voter
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How do the interest groups (ADA, ACLU, ACU, CC or FRC) rate your representative and senator?
Interest Group
Some interest groups periodically publish congressional scores to assess the representatives as well as senators position on particular issues. These scorecards are mainly obtained from determining the manner in which member voted to how the group could have voted on a given legislation and provide a score to demonstrate how vote match up(Mitchell, 2007). This means interest groups rate representatives and senators in the way they vote.
Common awareness groups consist of the American Conservative Union (ACU) and Americans for Democratic Action. They stem from the conservative and progressive wings respectively. These groups give the score of 8 and the mean of every senator. Nevertheless, the scores are not independent. In most cases, senators who get a good score from ADA are likely to score poorly from ACU and vice versa(Mitchell, 2007).
When 4 progressive and four conservative groups are used, then each senator will score 50%, which is not interesting. To address this issue, it is appropriate to use progressive groups, since a legislator with a high rating is rather prospective, that is, they support every progressive project, and he becomes a liberal thinker (Barone & Cohen, 2013). On the contrary, a conservative senator has a low ranking, as such, against all ongoing projects.
Becoming an Informed Voter
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Table 1: Interest Group Ratings
State
Senator
ACLU
ADA
CDF
LCV
NAACP
NARAL
PTA
SEIU
Mean
Maryland
Paul Sarbanes
78
100
100
100
100
100
100
100
97
Maryland
Ben Cardin
78
90
89
85
95
100
100
100
92
Political background Maryland and Senator Ben Cardin
Maryland is one of the first thirteen colonies that joined the Union in 1788, and it has taken part in all the 57 presidential elections. Furthermore, Maryland has been mainly “blue” state following the introduction of contemporary political parties during the period of Civil war. From 1960, Maryland has been voting for Republicans in the landslide such as Nixon in 1972, Reagan in 1984 and Bush in 1988. In 2012, Obama easily defeated Romney. On politics, there are two Marylands. The Democratic Maryland is multiracial and includes all socioeconomic groups stretching to parts of Washington and Baltimore metropolitan regions (Sheckels, 2006).
The second part is the Republican Maryland that is primarily rural, dominated by white community and conservative. It includes Maryland Tidewater and western counties of Maryland. The early 21st-century Republican Party Maryland is not similar to the previous one, which was progressive compared to social and fiscally conservative Democrats.
Modern Republican candidates demonstrate policy standpoints of the party such as protection of property rights, Anti-tax, anti-government and anti-abortion. Republicans opposition to the dominance of democratic is not only deep-seated but also the degree of politics generated by this problem is intense compared to the present day history of Maryland.
Becoming an Informed Voter
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Cardin joined politics while in law schools and served in the Maryland House of Delegates from 1967 -1968. In 1986, when Barbara Mikulski, a US representative, declared to view for the senatorial seat; Cardin joined the race in the House of Representative and was victorious by a decisivemargin. He served from 1987 to 2007, an era he became well known for his efforts in social works such as health as well as other initiatives (Mitchell, 2007).
Cardin is known for his support for child welfare, the bill to expand child programs, health benefits and high tax credits for children. In 2005, when Senator Paul Sabres announced his retirement, Cardin joined the race, he was successfully in the tight contested Democratic primary and defeated his challenger Michael Steel a Republican. In 2007, Cardin assumed office and set the record straight as a liberalist (Mitchell, 2007).
He was considerably interested in the environment, enforced a law to safeguard the Chesapeake Bay while seeking to reinforce standards of clean water. Also, he is an active foreign policy fun and became a member of Foreign Relations in the Senate committee.
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Becoming an Informed Voter
Introduction
The 3rd congressional district in the state of Marylandconsists of Anne Arundel, Baltimore, Howard and other considerable parts of the independent city of Baltimore. Currently, Maryland’s 3rd congressional district is represented by a Democratic John Sarbanes. Some of the landmarks in this district include the Maryland Science Centre, Annapolis, Fort McHenry and the state’s capital.
Three previous individuals to represent Maryland in the US Senate include the former representative of the 3rd district such as the retired senator Paul Sabarnes, current senators Barbara Mikulski and Ben Cardin. The 3rd district’s gerrymandering resulted from the support for a Democratic candidate in the 2000 and 2010 consensus. In 2012, the 3rd district was the least congressional district across the US (Barone and Cohen, 2013).
Consequently, the 3rd district is among the 61 districts that elected a representative to the first US Congress. It was initially included Maryland, Prince George’s County, and Anne Arundel. In 1792, the district was moved to comprise eastern half of Fredrick, Montgomery and Maryland counties (Pedersen, 2001).
Again, in 1853, the 3rd district was redrawn to include Baltimore County apart from western and northern regions of the county and a third of the eastern part of Baltimore city. In the 1860 census, Maryland was cut to about five congressional districts while the 3rd congressional district was extended to include areas of the Baltimore, which were not part of the district before 1863 (Pedersen, 2001).
Becoming an Informed Voter
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What is the recent political history of your district and state?
The recent political history of the 3rd congressional district is the most gerrymandered not only in Maryland but also across the US. The 3rd congressional district and Maryland the assembly is especially aggressive as well as creative. The assembly has been able to shift the majority of black electorates from Al Wynn’s majority-minority fourth district into eighth district, to expel the Republican representative.
Again, in 2012 the Maryland’s assembly removed the current.Roscoe Bartlett by cutting his district into a half while merging it to a prosperous, democratic neighborhood near D.C, which made Bartlett lose by about twenty, points (Barone and Cohen, 2013). Currently, the Democrats control 7 out of 8 House seats.
As a matter of fact, gerrymander issue has been exaggerated; Marylanders still uphold the law and voted for Barack. The 3rd district under John Sarbanes includes metro regions of D.C; Annapolis and Baltimore are the ugliest and least compact across the United States. Much as Sarbanes was not likely to lose the race, the recent amendments offered him a position to get hold of the rich Democrats from the county of Montgomery- likely supporters of the future senatorial campaign. Some Democrats were not happy with such a move that was as a result of Donna Edwards., a black congresswoman.
Becoming an Informed Voter
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How did your representative and senator come to power? (Thoroughly describe their backgrounds.)
John Sarbanes sought the Democratic nomination for the third district following a decade incumbent Ben Cardin, who forfeit the seat to run for the senatorial position of John Sarbanes’s father, Paul Sarbanes. The primary campaign involved Paula Hollinger the state senator, Peter Beilenson the former Baltimore City Health Commissioner and Oz Bengur the former Maryland Democratic Party Treasurer.
During the September 2006 nominations, John Sarbanes won with approximately 31.9% votes (Barone and Cohen, 2013). In the general election, his Republican rival was John White, the Annapolis, and marketing executive. Nevertheless, Maryland’s 3rd district is mainly democratic from 1927 and some expected that Sarbanes to experience challenges in the elections.
Furthermore, some allege that Sarbanes won the election following the popularity of his father, Paul Sarbanes, who was the representative of the 3rd district from 1971-1977. During November 2006 elections Sarbanes worn with about 64 percent, the White gained 34% votes while Charles Curtis McPeek the Libertarian got 2 percent. Sarbanes has been reelected four times without practical opposition.
Campaign funds
John Sarbanes campaign income in 2008 was about USD 1,012,936 and spend about USD 799,506 (Barone and Cohen, 2013). His chief supporter was Veneble LL6; USD 38,854, a place he spent 18 years (1989-2006) for his legal career, which represents non-profit health care facilities providing quality care to Marylanders. Other supporters were Chesapeake Partners Management, Johns Hopkins University, Carpenters & Joiners Union. The main industries that contributed funds to Sarbanes campaign are interest groups, lawyers, health, labor and real estate.
Becoming an Informed Voter
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How have they voted in recent presidential and congressional elections?
Maryland’s 3rd congressional district held elections in November 2014 for US general elections. John Sarbanes, a Democrat, defeated his opponent Charles Long a Republican with 128,594 votes or 59.6 percent. Sarbanes also won the Democratic primary against his challenger Mathew Molyett. On the other hand, Charles Long won the Republic nominations against Thomas Harris and Michael Jackson.
Moreover, in 2012 presidential election Barrack Obama, a Democratic candidate garnered majority votes in Maryland’s 3rd congressional district; he won with 49.39 percent against Mitt Romney with 49.31%. The state of Maryland is among the 21 states associated with the mixed primary structure. The parties have the right to elect who can vote in the primary and close the process to all electorates apart from those registered under their party.
Does your district have a long tradition of supporting one party or has it been changing in recent years?
Political parties
The Democratic and Republican parties are central political parties commanding huge following in Maryland and especially the 3rd district. Towards the Civil War, the Democratic Party drew a significant part of their ability from eastern shores and their enemies from Whigs, who were common across Baltimore. The collapse of the Whigs led to the rise of the Native American party, which viewpoint on anti-immigrant and anti-Catholics attracted Marylanders as they believed that their wellbeing was vulnerable to Roman Catholics immigrants.
Becoming an Informed Voter
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Maryland was the only state to vote for the presidential candidate of the American Native party. Nevertheless, declined remarkably and Maryland started to support the Democratic Party, electing John Breckinridge, the secessionist. In the 1970s corruption and peddling afflicted the main parties and in 1973 Spiro T. Agnew, a Republican and the Vice President of US during that period was accused taking money from individuals engaged in business dealings in the state especially when they were in Baltimore County and Maryland’s governor.
In 2000, the majority of Marylanders supported the Democratic party, for example, 57% voted for Al Gore a Democrat, 40% for the Republican George Bush and three percent to Ralph Nader, the Green, party candidate. Two years later, John Kerry a Democratic challenger won 55.7% votes against Bush with 44.6 percent in 1994, governor election was a major race in the history of Maryland, Democrats won and reelected in 1998 and 2002 Robert L. Ehrlich Jr. a Republican was elected.
In 2000 and 2004, both Sarbanes and Mikulski, from Democratic Party got re-election. As of 2004, approximately 3,105,000 voters were registered, of which 58% were Democrats, 20% Republicans and 12 percent independent members. Additionally, the congressional delegation comprised of 6 and 2 democrats and republicans respectively.
Becoming an Informed Voter
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How do the interest groups (ADA, ACLU, ACU, CC or FRC) rate your representative and senator?
Interest Group
Some interest groups periodically publish congressional scores to assess the representatives as well as senators position on particular issues. These scorecards are mainly obtained from determining the manner in which member voted to how the group could have voted on a given legislation and provide a score to demonstrate how vote match up(Mitchell, 2007). This means interest groups rate representatives and senators in the way they vote.
Common awareness groups consist of the American Conservative Union (ACU) and Americans for Democratic Action. They stem from the conservative and progressive wings respectively. These groups give the score of 8 and the mean of every senator. Nevertheless, the scores are not independent. In most cases, senators who get a good score from ADA are likely to score poorly from ACU and vice versa(Mitchell, 2007).
When 4 progressive and four conservative groups are used, then each senator will score 50%, which is not interesting. To address this issue, it is appropriate to use progressive groups, since a legislator with a high rating is rather prospective, that is, they support every progressive project, and he becomes a liberal thinker (Barone & Cohen, 2013). On the contrary, a conservative senator has a low ranking, as such, against all ongoing projects.
Becoming an Informed Voter
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Table 1: Interest Group Ratings
State
Senator
ACLU
ADA
CDF
LCV
NAACP
NARAL
PTA
SEIU
Mean
Maryland
Paul Sarbanes
78
100
100
100
100
100
100
100
97
Maryland
Ben Cardin
78
90
89
85
95
100
100
100
92
Political background Maryland and Senator Ben Cardin
Maryland is one of the first thirteen colonies that joined the Union in 1788, and it has taken part in all the 57 presidential elections. Furthermore, Maryland has been mainly “blue” state following the introduction of contemporary political parties during the period of Civil war. From 1960, Maryland has been voting for Republicans in the landslide such as Nixon in 1972, Reagan in 1984 and Bush in 1988. In 2012, Obama easily defeated Romney. On politics, there are two Marylands. The Democratic Maryland is multiracial and includes all socioeconomic groups stretching to parts of Washington and Baltimore metropolitan regions (Sheckels, 2006).
The second part is the Republican Maryland that is primarily rural, dominated by white community and conservative. It includes Maryland Tidewater and western counties of Maryland. The early 21st-century Republican Party Maryland is not similar to the previous one, which was progressive compared to social and fiscally conservative Democrats.
Modern Republican candidates demonstrate policy standpoints of the party such as protection of property rights, Anti-tax, anti-government and anti-abortion. Republicans opposition to the dominance of democratic is not only deep-seated but also the degree of politics generated by this problem is intense compared to the present day history of Maryland.
Becoming an Informed Voter
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Cardin joined politics while in law schools and served in the Maryland House of Delegates from 1967 -1968. In 1986, when Barbara Mikulski, a US representative, declared to view for the senatorial seat; Cardin joined the race in the House of Representative and was victorious by a decisivemargin. He served from 1987 to 2007, an era he became well known for his efforts in social works such as health as well as other initiatives (Mitchell, 2007).
Cardin is known for his support for child welfare, the bill to expand child programs, health benefits and high tax credits for children. In 2005, when Senator Paul Sabres announced his retirement, Cardin joined the race, he was successfully in the tight contested Democratic primary and defeated his challenger Michael Steel a Republican. In 2007, Cardin assumed office and set the record straight as a liberalist (Mitchell, 2007).
He was considerably interested in the environment, enforced a law to safeguard the Chesapeake Bay while seeking to reinforce standards of clean water. Also, he is an active foreign policy fun and became a member of Foreign Relations in the Senate committee.
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Introduction
The supply chain is concerned with fusing several elements of the industrial processes. This includes not just the fabrication and delivery of products to clients, but also ensures the quality standards are not compromised. It also encompasses taking minimal timespan to manufacture and deliver goods without comprising market demands for quality. At the core of the market economy lays spirited competition, which demands the cost reduction in a bid to streamline expenditure. With this in mind, almost every company is looking to enhance their operations with more efficient supply chains (SC).
Thus, the supply chain in tandem with the global logistics works proficiently with the enterprise resource planning (ERP) system (Blanchard, 2007). While the supply chain is mainly associated with the movement of raw materials, fabrication, production and delivery, the ERP system happens to structure information supply chains employ for efficient operations and companies can only risk running into a problem in the absence of this technology. In short, the success of supply chain management is dependent on technology.
Although the supply chain outlives the internet technology, it only through the use of web-based application and communication that the supply chain can reach its fullest. Ultimately, technology helps SCM in global logistical companies to enhance safety delivery of products, boost profits and control wastes based on three fundamental principles; time, cost and quality. This paper discusses the role of technology in the successful supply chain in connection with global logistics or supply chain management.
The Role of Technology in Supply Chain Management
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Technology
In logistics, technology is used to predict varying conditions as well as requirements to respond to unexpected costs. Technology is helping companies ensure that their operations are successful. In this case, they can meet the needs of their clients. This has provided the organization with the opportunity to work collaboratively with their customers. While it is complex to establish these partnerships, modern technology helps organizations to create practical and frequently updates plans, predict, and assess demand details, deliveries, and orders.
This technology is essential for incorporating planning process that subsequently assists planners to use up-to-date information on inventory, sales, and production. In fact, this helps them in meeting the requirements and increases the capacity to satisfy demand while ensuring the effectiveness of supply chain (Blanchard, 2007).
The well-organized automation network provides the flow of SKU pallets efficiently while connecting all pieces seamlessly. Moreover, the solution is unique in a way that it synchronizes and dictates that number of products required to be loaded in the mini-load and the sequences the distribution of cartons to the palletizer.
This helps organizations to measure precisely and minimize product damages, meaning that is meeting its clients’ needs. Moreover, it has presented the organization with the opportunity for considerable logistic effectiveness leading to proper usage of trailer cubes and make stores well-organized (Krajewski & Ritzman, 2005).
The Role of Technology in Supply Chain Management
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Technology is helping firms to leverage demand and supply by developing practical business processes. Proper supply chain schedules entail creating recurrent business systems to deal with exceptions. Proper planning is also elementary for the firm’s production regarding streamlining the supply chain’s activities. The S&OP technology plays a fundamental role in the running and management of the supply chain (Krajewski & Ritzman, 2005). With technology, supply chains are better placed to handle the unexpected issues that may result from inadequate supply, unpredictable demand, and production disruptions.
Nonetheless, the firm can produce various sizes and variety of products in a consistent matrix. This way, organizations can be in a position to save time and financial resources. Moreover, technology has helped firms to combine effectively volume of sales and operations roles. Therefore, to reach a collective agreement, technology is important in making sure that all the organizations departments work in a synch.
The manufacturing, sales or purchasing departments could not perform with an edition of ambiguity as such; technology offers firms with an edition of certainty (Quayle, 2006). Below are some of the technologies used by logistical companies along the supply chain:
TechnologicaL innovation used in SCM
RFID
Several companies consider radio frequency identification (RFID) technology as a useful tool in securing supply chain because it can be incorporated in the supply chain to help increase the efficiency of the entire process. Regarding locating, tracking logistics enhancing movement of a product or controlling inventory, RFID is important. Improves supply chain processes by increasing productivity as well as considerably increases traceability. Because RFID technology can monitor objects, provide it with the opportunity to help companies with a real-time visibility of distinct products (Closs et al. 2008).
The Role of Technology in Supply Chain Management
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RFID can be integrated with global positioning systems that assist companies to collect all the required product information such as manufacturing and expiry dates; product descriptions; delivery time and location of producers. In this case, RFID presents an extraordinary level of visibility in the supply chain that can be attained with bar codes. For example, in retail industries where inaccuracy is the primary problem, RFID allows for increasing and guaranteeing sufficient visibility.
Because RFID has advanced automation procedure, closed loop monitoring and tracking capacity, it presents supply chain process with clarity. This is necessary to assist companies in the identification of mixed pallets without having to unpack. This technology can support a high degree of checking and managing automated goods. This capability is important for companies’ warehouses since it reduces the time required for the management of products and errors throughout operations such as counting products, cross docking, and clearance.
Moreover, RFID provides a unique identification characterized by greater information capacity. This presents organizations with the capability to ensure excellence record keeping as well as recovery ability. For example in medical industry, the technology is utilized to keep track of medical appliances, in casinos, it is employed to game chips and in flower companies to bloom seeds (Closs et al. 2008)
The Role of Technology in Supply Chain Management
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Transportation Management System (TMS) technology
TMS is a reliable way of enhancing efficiency in route, mode, and carrier of a shipment. This is true, considering the definition of a TMS as software whose purpose is to manage an organization’s transportation operations (Alan, 2006).
One of the most noticeable methods of determining an efficient choice of transporting goods is weight. Nevertheless, this is not widely used technique considering that there are many factors involved in transportation. Customer needs are always an important priority, and there are internal company policies to consider as well. With the entrance of a TMS, it becomes so easy to meet a conglomeration of demands regarding business requirements; customer needs strategies, and so on.
Strategic planning, as this role is called, is one of the categories of new types of TMSs (Alan, 2006). These systems simply use their optimizing and planning tools to analyze all the options and choose the most efficient option for transport. In case rates have already been negotiated, this transportation system comes in handy in the automatic selection of carriers. As Alan M. notes, transportation management tools improve the efficiency of getting answers to supply chain configuration in the top level of management (2006).
The Role of Technology in Supply Chain Management
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When it comes to visibility of logistics, the TMS is miles ahead of the conventional methods of fax and email. The old methods are not only labor-intensive and inefficient but also very prone to errors that can cost the company dearly. This can be addressed through a reliable TMS. With this approach, it is possible to connect an unlimited number of shipment businesses and customers.
This is a collaborative tactical planning method, whereby companies cut costs by enjoining their transportation commitments and processes (Alan, 2006). Freight payment is probably one of the riskiest activities of a shipment process. It is usually tough to ascertain the correctness of a charge on an invoice without wasting time. In most cases, the business may end up paying more for the process.
All this changes when a company adopts the strategic sourcing tools of a TMS. As such, advanced instruments in this category, which are quite helpful transportation spending analysis (Alan M., 2006). Unlike the conventional method where invoices are a headache, the TMS may be designed to notify the shipper every time the bill exceeds a specified amount. Through this tool, TMS introduces a lot of efficiency in costing and reporting.
The Role of Technology in Supply Chain Management
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When a company management hears about a TMS package for the first time, they may deem it too expensive to implement. However, a company does not have to go the sophisticated way to benefit from new TMS tools. A small-sized shipper may use the services of a simple hosted offering from a vendor and do just fine (Alan, 2006). The days of fax, emails and spreadsheets for logistics are on the blink of an end. The efficiency introduced by TMSs is too good to ignore.
How TMS increases efficiency in logistics
Increasing operational expenditure and capacity limits encourage organizations to use transportation management systems. This is because transportation management systems concentrate on tools that fulfill regular tactical demands. Unlike other applications that focus on a particular set of issues, TMS tools gather, integrate information regarding current transport activities, sourcing, predicting and scheduling the supply chain process (Krajewski & Ritzman, 2005).
In logistics, technology is used to predict varying conditions as well as requirements to respond to unexpected costs. To effectively work, this technique needs a tight connection between transport scheduling and implementation.
TMS tools are important in increasing the efficiency of logistics. To ensure logistics efficiency is enhanced these tools can be used in different areas including;
Strategic planning; in this case the TMS tools respond to issues such as methods of matching warehouses with the requirements of the clients as well as the location of suppliers. Also, the tools allow organizations to model procedures, facilities, shipping, inventory, vendor, and client needs to top-level strategic issues regarding the arrangement of the supply chain.
The Role of Technology in Supply Chain Management
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In strategic sourcing, TMS tools play a crucial role in minimizing freight and administration expenses, reduce the number of carriers and enhance the performance of shippers and compliance by making sure that the organizations employ the appropriate mix of transporters. Because these tools are advanced they allow organizations to assess transport costs, predict changes, choose shipper to bid procedure, mechanize multi-round consultations, assess bids and load data on transport management systems.
In tactical planning, TMS uses simulations to provide responses to issues such as if at a new client will require extra shipment capacity on a particular route. As, such the tools have the ability to collect information about historical orders, delivery and apply any adjustments to develop a real shipment activity in a given time frame. With regards to two-way tactical planning, TMS help organizations find suitable techniques of reducing expenses by connecting transport procedure and dedications across many firms.
Moreover, in operational transportation scheduling, TMS utilizes inbound, outbound and transfer orders to produce transport schedules which comprise of modes, selection of carriers and pickup periods. These tools have the ability to model a variety of operational restrictions (including client lead times), asset restrictions (requirements for refrigerated carriers) or door-to-door limitations. These are vital in systematically assessing more combinations for shipping schedule alternatives compared to an organization conducting it manually. Subsequently, they help organizations to schedule accurately, minimize the number of consignments and distance covered, and reduce the use of premium shipment channels.
The Role of Technology in Supply Chain Management
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TMS can reduce costs, increase delivery and inventory reductions. This way, transport management system provides organizations with a chance to fully use technology since most of them are located in regions where shippers, systems, and prices change always. On the other hand, TMS is like a vehicle that ensures that prices are accurate, constraints are practical, and other dynamic features are sustained and regularly restructured. This helps to guarantee continuous enhancements (Field, 2006).
Since TMS leads to increased productivity, it assists organizations to manage order delivery and sizes. TMS is designed in a way that it provides stand-alone solutions that help in maintaining fleet and parcel shipping. In this manner, it helps organizations to manage shipping activities effectively (Upton & Harpal, 2007). Furthermore, TMS can assist in controlling transport processes and reduce transport related spending in different ways including;
The Role of Technology in Supply Chain Management
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Improve processing through the use advanced TMS, which helps in controlling operation expenses whereby carrier selection, shipment scheduling are automated. This leads to increased productivity and centralizing all transportation functions at the system level.
TMS provides the ability to process automatically orders as well as an optimally select cost-effective transport mode. Orders can be optimized at reasonable rates, reinforce plans that help in reducing transportation costs. This involves consolidating LTL delivery into multi-truck via inbound and outbound carriers. By continuously linking processes transport costs are reduced unlike managing each shipment.
TMS provides the capacity to reduce rates and increase quality through main shipper program. In this manner, guidelines for carriers can easily be transmitted assisting transporters to classify quality issues with ease and take necessary measures.
Not all shippers require TMS; rather organizations should begin understanding the importance of sophistication. A company with moderate shipment needs may simply go for a simplified hosted provision or provision from suppliers instead of using a complex transport system (Field, 2006).
The Role of Technology in Supply Chain Management
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VAS and Cross-Docking in supply chain
The advents of Value added Systems (VAS) have necessitated many companies to put in place distribution channels. In most warehouses, VAS plays an integral role in not just picking goods but also in processing items. Thus, VAS makes it possible for various distribution hubs to underpin store needs. Approximately 40 percent of received goods can be cross-docked to minimize stock levels in the delivery centers (Forger, 2005).
Warehouse control system entails the harmonization processes. For instance, it ensures proper management of incoming goods, storage, and distribution. Warehouse control systems enhance the usage of stored catalog by way of synchronized data. With the help of Wide Local Area Network (WLAN) or RFID, logistical companies can ensure on-time delivery of goods.
Technological advancement is responsible for shared obligations in modern firms (Lysons and Farrington, 2006). This shows firms dedication to supplying chain. Since the clients have varying needs, and the market is competitive, it is important for companies to use technology to reduce costs while enhancing productivity.
Wal-Mart Case Study
In its unrelenting quest for low customer prices, Wal-Mart incorporated technology that made it pioneer the way stores track inventory and replenish their shelves, hence enabling the company to lower costs. The technology works by Wal-Mart’s supply chain (Closs et al. 2008). The company runs the largest information and technical system of any private establishment globally.
The highly sophisticated technology enables Wal-Mart to project demand, track and predict inventory levels, develops highly efficient transportation routes and manages client support and service response logistics. For instance, Wal-Mart uses Universal Product Code, where information at the store level is stored and immediately collected and evaluated.
The company runs a satellite communication system known as Retail Link, which is connected to a vast Bentonville repository. By way of a global cable system, Retail Link is associated to reviewers who predict purveyor demands to the supplier network that display real mode sales from cash inventories and Wal-Mart’s distribution hubs.
The Role of Technology in Supply Chain Management
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With technology, purveyors and manufacturers along the chain have the ability to harmonize their demand estimates under a joint planning, forecasting and replenishment pattern (Closs et al. 2008). Again, every link in the chain is integrated through technology that entails a central database, store point of sale applications and a satellite system. Wal-Mart’s strategy is implicit of the regular, informal collaboration among stores, distribution hubs and suppliers with less centralized control.
Moreover, technology allows the firm’s supply chain to track clientele sales and demand. This enables customers to pull products to stores as opposed to having the company push goods on shelves. Wal-Mart uses RFID to track pallets of goods on transit along the chain from any location. This is done not just by Wal-Mart but suppliers as well. With smart tags, employees can determine which products ought to be replaced to ensure consistent stocking of shelves. This also allows the inventory to be carefully monitored.
Some expected innovations in the area of technology used in SCM
Collectively, the SCM processes bring about novelty in businesses by way of coordination and integration of tasks along the chain to enhance the design, improvement, and distribution of solutions. Innovation in this context can be comprehended as notable improvements in goods and procedures and services in the market. SCM processes involve the cooperation and IT integration of global logistical companies with clients.
Shared processes include strategies formulated between suppliers and clients, regarding tailor making goods or determining and assessing market patterns, for mass-production products, and considering innovative in production lines, using new raw materials and integration of software (Kaminski, Oliveira, and Lopes, 2008). The internet infrastructure has been a major revolution in the modern business world. Most SCM roles executed within and from without the firm by people in the chain take advantage of this platform.
The Role of Technology in Supply Chain Management
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Technological adoption in SCM creates value that allows for the evolution of pertinent competitive benefits by enhancing the association of suppliers and clients. Technology enhances not just the collaboration of activities, but also the sharing of new ideas and information for the development and delivery of solutions. The main challenge of the SCM activities is the assimilation of the company with customers and the purveyors.
Collaboration with suppliers is a cost-benefit; moreover, service delivery to the customer is an essential attribute for the success of the SC. Customers also contribute to the success of this process when they work together with the company in creating goods and services that meet their needs. IT in SCM is employed to ensure collaboration between firms and their suppliers and clients. The major argument is that a synchronized development of processes along the supply chain is essential to guarantee the flow of data within and across various domains underpinned by technology (Kaminski, Oliveira, and Lopes, 2008).
Conclusion
Technology is the engine that drives supply chain, particularly global logistical firms. The demands of the market economy warrant every firm to have the best technology in a bid to enhance the quality of products, cut down costs and reduce the amount of time taken to manufacture goods. TMS, for instance, is used to increase efficiency; on the other hand, VAS and Cross-Docking in the supply chain are used to improve the management of product movement and delivery. The paper demonstrated that technology is a game changer. This has been evident with how Wal-Mart improves productivity and efficiency across the supply chain by the use of smart tags and RFID technology.
The Role of Technology in Supply Chain Management
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References
Alan M., F. (2006). One Platform, Many Uses. Journal of Commerce, 34-35. Retrieved from http://search.proquest.com.ezproxy.trident.edu:2048/docview/312948154/fulltext/13F632B259229C3249/1?accountid=28844
Blanchard D. (2007). Supply Chain Management: Best Practices. John Willey and Sons, Inc. Hoboken: New Jersey.
Closs, David, Cheri Speier, Judith Whipple, M. Douglas Voss (2008) A Framework for Protecting your Supply Chain, Logistics Management (2002) Highland Ranch: Vol.47, Iss. 9; pg. 45, 1.
Field, A. M., (2006). One platform, many uses. Journal of Commerce, New York August 21.
Forger, Gary (2005). “Kirkland’s New Home,” Modern Materials Handling (Warehousing Management Edition), Boston Vol 60, Iss. 4: pg 22.
KAMINSKI, P. C., Oliveira, A. C., Lopes, T. M. (2008). Knowledge transfer in product development processes: a case study in small and medium enterprises (SMEs) of the metal mechanic sector from São Paulo, Brazil, Technovation, 28, 29-36.
Krajewski, Lee J.; Ritzman, Larry P. 2005. Operations Management: Processes and Value Chains. Upper Saddle River, New Jersey: Prentice Hall.
Lysons, K., and Farrington, B., 2006, Management Chain for Purchase and Supply, US, FT. Quayle, M., 2006, The Strategies in Management, Hershey, Idea Group Inc, p. 366.
Tommelein, I.D., Akel, N., Boyers, J.C. (2003) Capital projects supply chain management: SC tactics of a supplier organization. Construction Research, 120(44):1-7. (Accessed 27th January 2016 from ASCE Library Research).
Upton, H & Harpal S. (2007) Balanced S&OP: Sunsweet Growers’ Story, Supply Chain Management Review. New York: Vol.11. Issues 2; pg 51.
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Introduction
The supply chain is concerned with fusing several elements of the industrial processes. This includes not just the fabrication and delivery of products to clients, but also ensures the quality standards are not compromised. It also encompasses taking minimal timespan to manufacture and deliver goods without comprising market demands for quality. At the core of the market economy lays spirited competition, which demands the cost reduction in a bid to streamline expenditure. With this in mind, almost every company is looking to enhance their operations with more efficient supply chains (SC).
Thus, the supply chain in tandem with the global logistics works proficiently with the enterprise resource planning (ERP) system (Blanchard, 2007). While the supply chain is mainly associated with the movement of raw materials, fabrication, production and delivery, the ERP system happens to structure information supply chains employ for efficient operations and companies can only risk running into a problem in the absence of this technology. In short, the success of supply chain management is dependent on technology.
Although the supply chain outlives the internet technology, it only through the use of web-based application and communication that the supply chain can reach its fullest. Ultimately, technology helps SCM in global logistical companies to enhance safety delivery of products, boost profits and control wastes based on three fundamental principles; time, cost and quality. This paper discusses the role of technology in the successful supply chain in connection with global logistics or supply chain management.
The Role of Technology in Supply Chain Management
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Technology
In logistics, technology is used to predict varying conditions as well as requirements to respond to unexpected costs. Technology is helping companies ensure that their operations are successful. In this case, they can meet the needs of their clients. This has provided the organization with the opportunity to work collaboratively with their customers. While it is complex to establish these partnerships, modern technology helps organizations to create practical and frequently updates plans, predict, and assess demand details, deliveries, and orders.
This technology is essential for incorporating planning process that subsequently assists planners to use up-to-date information on inventory, sales, and production. In fact, this helps them in meeting the requirements and increases the capacity to satisfy demand while ensuring the effectiveness of supply chain (Blanchard, 2007).
The well-organized automation network provides the flow of SKU pallets efficiently while connecting all pieces seamlessly. Moreover, the solution is unique in a way that it synchronizes and dictates that number of products required to be loaded in the mini-load and the sequences the distribution of cartons to the palletizer.
This helps organizations to measure precisely and minimize product damages, meaning that is meeting its clients’ needs. Moreover, it has presented the organization with the opportunity for considerable logistic effectiveness leading to proper usage of trailer cubes and make stores well-organized (Krajewski & Ritzman, 2005).
The Role of Technology in Supply Chain Management
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Technology is helping firms to leverage demand and supply by developing practical business processes. Proper supply chain schedules entail creating recurrent business systems to deal with exceptions. Proper planning is also elementary for the firm’s production regarding streamlining the supply chain’s activities. The S&OP technology plays a fundamental role in the running and management of the supply chain (Krajewski & Ritzman, 2005). With technology, supply chains are better placed to handle the unexpected issues that may result from inadequate supply, unpredictable demand, and production disruptions.
Nonetheless, the firm can produce various sizes and variety of products in a consistent matrix. This way, organizations can be in a position to save time and financial resources. Moreover, technology has helped firms to combine effectively volume of sales and operations roles. Therefore, to reach a collective agreement, technology is important in making sure that all the organizations departments work in a synch.
The manufacturing, sales or purchasing departments could not perform with an edition of ambiguity as such; technology offers firms with an edition of certainty (Quayle, 2006). Below are some of the technologies used by logistical companies along the supply chain:
TechnologicaL innovation used in SCM
RFID
Several companies consider radio frequency identification (RFID) technology as a useful tool in securing supply chain because it can be incorporated in the supply chain to help increase the efficiency of the entire process. Regarding locating, tracking logistics enhancing movement of a product or controlling inventory, RFID is important. Improves supply chain processes by increasing productivity as well as considerably increases traceability. Because RFID technology can monitor objects, provide it with the opportunity to help companies with a real-time visibility of distinct products (Closs et al. 2008).
The Role of Technology in Supply Chain Management
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RFID can be integrated with global positioning systems that assist companies to collect all the required product information such as manufacturing and expiry dates; product descriptions; delivery time and location of producers. In this case, RFID presents an extraordinary level of visibility in the supply chain that can be attained with bar codes. For example, in retail industries where inaccuracy is the primary problem, RFID allows for increasing and guaranteeing sufficient visibility.
Because RFID has advanced automation procedure, closed loop monitoring and tracking capacity, it presents supply chain process with clarity. This is necessary to assist companies in the identification of mixed pallets without having to unpack. This technology can support a high degree of checking and managing automated goods. This capability is important for companies’ warehouses since it reduces the time required for the management of products and errors throughout operations such as counting products, cross docking, and clearance.
Moreover, RFID provides a unique identification characterized by greater information capacity. This presents organizations with the capability to ensure excellence record keeping as well as recovery ability. For example in medical industry, the technology is utilized to keep track of medical appliances, in casinos, it is employed to game chips and in flower companies to bloom seeds (Closs et al. 2008)
The Role of Technology in Supply Chain Management
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Transportation Management System (TMS) technology
TMS is a reliable way of enhancing efficiency in route, mode, and carrier of a shipment. This is true, considering the definition of a TMS as software whose purpose is to manage an organization’s transportation operations (Alan, 2006).
One of the most noticeable methods of determining an efficient choice of transporting goods is weight. Nevertheless, this is not widely used technique considering that there are many factors involved in transportation. Customer needs are always an important priority, and there are internal company policies to consider as well. With the entrance of a TMS, it becomes so easy to meet a conglomeration of demands regarding business requirements; customer needs strategies, and so on.
Strategic planning, as this role is called, is one of the categories of new types of TMSs (Alan, 2006). These systems simply use their optimizing and planning tools to analyze all the options and choose the most efficient option for transport. In case rates have already been negotiated, this transportation system comes in handy in the automatic selection of carriers. As Alan M. notes, transportation management tools improve the efficiency of getting answers to supply chain configuration in the top level of management (2006).
The Role of Technology in Supply Chain Management
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When it comes to visibility of logistics, the TMS is miles ahead of the conventional methods of fax and email. The old methods are not only labor-intensive and inefficient but also very prone to errors that can cost the company dearly. This can be addressed through a reliable TMS. With this approach, it is possible to connect an unlimited number of shipment businesses and customers.
This is a collaborative tactical planning method, whereby companies cut costs by enjoining their transportation commitments and processes (Alan, 2006). Freight payment is probably one of the riskiest activities of a shipment process. It is usually tough to ascertain the correctness of a charge on an invoice without wasting time. In most cases, the business may end up paying more for the process.
All this changes when a company adopts the strategic sourcing tools of a TMS. As such, advanced instruments in this category, which are quite helpful transportation spending analysis (Alan M., 2006). Unlike the conventional method where invoices are a headache, the TMS may be designed to notify the shipper every time the bill exceeds a specified amount. Through this tool, TMS introduces a lot of efficiency in costing and reporting.
The Role of Technology in Supply Chain Management
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When a company management hears about a TMS package for the first time, they may deem it too expensive to implement. However, a company does not have to go the sophisticated way to benefit from new TMS tools. A small-sized shipper may use the services of a simple hosted offering from a vendor and do just fine (Alan, 2006). The days of fax, emails and spreadsheets for logistics are on the blink of an end. The efficiency introduced by TMSs is too good to ignore.
How TMS increases efficiency in logistics
Increasing operational expenditure and capacity limits encourage organizations to use transportation management systems. This is because transportation management systems concentrate on tools that fulfill regular tactical demands. Unlike other applications that focus on a particular set of issues, TMS tools gather, integrate information regarding current transport activities, sourcing, predicting and scheduling the supply chain process (Krajewski & Ritzman, 2005).
In logistics, technology is used to predict varying conditions as well as requirements to respond to unexpected costs. To effectively work, this technique needs a tight connection between transport scheduling and implementation.
TMS tools are important in increasing the efficiency of logistics. To ensure logistics efficiency is enhanced these tools can be used in different areas including;
Strategic planning; in this case the TMS tools respond to issues such as methods of matching warehouses with the requirements of the clients as well as the location of suppliers. Also, the tools allow organizations to model procedures, facilities, shipping, inventory, vendor, and client needs to top-level strategic issues regarding the arrangement of the supply chain.
The Role of Technology in Supply Chain Management
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In strategic sourcing, TMS tools play a crucial role in minimizing freight and administration expenses, reduce the number of carriers and enhance the performance of shippers and compliance by making sure that the organizations employ the appropriate mix of transporters. Because these tools are advanced they allow organizations to assess transport costs, predict changes, choose shipper to bid procedure, mechanize multi-round consultations, assess bids and load data on transport management systems.
In tactical planning, TMS uses simulations to provide responses to issues such as if at a new client will require extra shipment capacity on a particular route. As, such the tools have the ability to collect information about historical orders, delivery and apply any adjustments to develop a real shipment activity in a given time frame. With regards to two-way tactical planning, TMS help organizations find suitable techniques of reducing expenses by connecting transport procedure and dedications across many firms.
Moreover, in operational transportation scheduling, TMS utilizes inbound, outbound and transfer orders to produce transport schedules which comprise of modes, selection of carriers and pickup periods. These tools have the ability to model a variety of operational restrictions (including client lead times), asset restrictions (requirements for refrigerated carriers) or door-to-door limitations. These are vital in systematically assessing more combinations for shipping schedule alternatives compared to an organization conducting it manually. Subsequently, they help organizations to schedule accurately, minimize the number of consignments and distance covered, and reduce the use of premium shipment channels.
The Role of Technology in Supply Chain Management
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TMS can reduce costs, increase delivery and inventory reductions. This way, transport management system provides organizations with a chance to fully use technology since most of them are located in regions where shippers, systems, and prices change always. On the other hand, TMS is like a vehicle that ensures that prices are accurate, constraints are practical, and other dynamic features are sustained and regularly restructured. This helps to guarantee continuous enhancements (Field, 2006).
Since TMS leads to increased productivity, it assists organizations to manage order delivery and sizes. TMS is designed in a way that it provides stand-alone solutions that help in maintaining fleet and parcel shipping. In this manner, it helps organizations to manage shipping activities effectively (Upton & Harpal, 2007). Furthermore, TMS can assist in controlling transport processes and reduce transport related spending in different ways including;
The Role of Technology in Supply Chain Management
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Improve processing through the use advanced TMS, which helps in controlling operation expenses whereby carrier selection, shipment scheduling are automated. This leads to increased productivity and centralizing all transportation functions at the system level.
TMS provides the ability to process automatically orders as well as an optimally select cost-effective transport mode. Orders can be optimized at reasonable rates, reinforce plans that help in reducing transportation costs. This involves consolidating LTL delivery into multi-truck via inbound and outbound carriers. By continuously linking processes transport costs are reduced unlike managing each shipment.
TMS provides the capacity to reduce rates and increase quality through main shipper program. In this manner, guidelines for carriers can easily be transmitted assisting transporters to classify quality issues with ease and take necessary measures.
Not all shippers require TMS; rather organizations should begin understanding the importance of sophistication. A company with moderate shipment needs may simply go for a simplified hosted provision or provision from suppliers instead of using a complex transport system (Field, 2006).
The Role of Technology in Supply Chain Management
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VAS and Cross-Docking in supply chain
The advents of Value added Systems (VAS) have necessitated many companies to put in place distribution channels. In most warehouses, VAS plays an integral role in not just picking goods but also in processing items. Thus, VAS makes it possible for various distribution hubs to underpin store needs. Approximately 40 percent of received goods can be cross-docked to minimize stock levels in the delivery centers (Forger, 2005).
Warehouse control system entails the harmonization processes. For instance, it ensures proper management of incoming goods, storage, and distribution. Warehouse control systems enhance the usage of stored catalog by way of synchronized data. With the help of Wide Local Area Network (WLAN) or RFID, logistical companies can ensure on-time delivery of goods.
Technological advancement is responsible for shared obligations in modern firms (Lysons and Farrington, 2006). This shows firms dedication to supplying chain. Since the clients have varying needs, and the market is competitive, it is important for companies to use technology to reduce costs while enhancing productivity.
Wal-Mart Case Study
In its unrelenting quest for low customer prices, Wal-Mart incorporated technology that made it pioneer the way stores track inventory and replenish their shelves, hence enabling the company to lower costs. The technology works by Wal-Mart’s supply chain (Closs et al. 2008). The company runs the largest information and technical system of any private establishment globally.
The highly sophisticated technology enables Wal-Mart to project demand, track and predict inventory levels, develops highly efficient transportation routes and manages client support and service response logistics. For instance, Wal-Mart uses Universal Product Code, where information at the store level is stored and immediately collected and evaluated.
The company runs a satellite communication system known as Retail Link, which is connected to a vast Bentonville repository. By way of a global cable system, Retail Link is associated to reviewers who predict purveyor demands to the supplier network that display real mode sales from cash inventories and Wal-Mart’s distribution hubs.
The Role of Technology in Supply Chain Management
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With technology, purveyors and manufacturers along the chain have the ability to harmonize their demand estimates under a joint planning, forecasting and replenishment pattern (Closs et al. 2008). Again, every link in the chain is integrated through technology that entails a central database, store point of sale applications and a satellite system. Wal-Mart’s strategy is implicit of the regular, informal collaboration among stores, distribution hubs and suppliers with less centralized control.
Moreover, technology allows the firm’s supply chain to track clientele sales and demand. This enables customers to pull products to stores as opposed to having the company push goods on shelves. Wal-Mart uses RFID to track pallets of goods on transit along the chain from any location. This is done not just by Wal-Mart but suppliers as well. With smart tags, employees can determine which products ought to be replaced to ensure consistent stocking of shelves. This also allows the inventory to be carefully monitored.
Some expected innovations in the area of technology used in SCM
Collectively, the SCM processes bring about novelty in businesses by way of coordination and integration of tasks along the chain to enhance the design, improvement, and distribution of solutions. Innovation in this context can be comprehended as notable improvements in goods and procedures and services in the market. SCM processes involve the cooperation and IT integration of global logistical companies with clients.
Shared processes include strategies formulated between suppliers and clients, regarding tailor making goods or determining and assessing market patterns, for mass-production products, and considering innovative in production lines, using new raw materials and integration of software (Kaminski, Oliveira, and Lopes, 2008). The internet infrastructure has been a major revolution in the modern business world. Most SCM roles executed within and from without the firm by people in the chain take advantage of this platform.
The Role of Technology in Supply Chain Management
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Technological adoption in SCM creates value that allows for the evolution of pertinent competitive benefits by enhancing the association of suppliers and clients. Technology enhances not just the collaboration of activities, but also the sharing of new ideas and information for the development and delivery of solutions. The main challenge of the SCM activities is the assimilation of the company with customers and the purveyors.
Collaboration with suppliers is a cost-benefit; moreover, service delivery to the customer is an essential attribute for the success of the SC. Customers also contribute to the success of this process when they work together with the company in creating goods and services that meet their needs. IT in SCM is employed to ensure collaboration between firms and their suppliers and clients. The major argument is that a synchronized development of processes along the supply chain is essential to guarantee the flow of data within and across various domains underpinned by technology (Kaminski, Oliveira, and Lopes, 2008).
Conclusion
Technology is the engine that drives supply chain, particularly global logistical firms. The demands of the market economy warrant every firm to have the best technology in a bid to enhance the quality of products, cut down costs and reduce the amount of time taken to manufacture goods. TMS, for instance, is used to increase efficiency; on the other hand, VAS and Cross-Docking in the supply chain are used to improve the management of product movement and delivery. The paper demonstrated that technology is a game changer. This has been evident with how Wal-Mart improves productivity and efficiency across the supply chain by the use of smart tags and RFID technology.
The Role of Technology in Supply Chain Management
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References
Alan M., F. (2006). One Platform, Many Uses. Journal of Commerce, 34-35. Retrieved from http://search.proquest.com.ezproxy.trident.edu:2048/docview/312948154/fulltext/13F632B259229C3249/1?accountid=28844
Blanchard D. (2007). Supply Chain Management: Best Practices. John Willey and Sons, Inc. Hoboken: New Jersey.
Closs, David, Cheri Speier, Judith Whipple, M. Douglas Voss (2008) A Framework for Protecting your Supply Chain, Logistics Management (2002) Highland Ranch: Vol.47, Iss. 9; pg. 45, 1.
Field, A. M., (2006). One platform, many uses. Journal of Commerce, New York August 21.
Forger, Gary (2005). “Kirkland’s New Home,” Modern Materials Handling (Warehousing Management Edition), Boston Vol 60, Iss. 4: pg 22.
KAMINSKI, P. C., Oliveira, A. C., Lopes, T. M. (2008). Knowledge transfer in product development processes: a case study in small and medium enterprises (SMEs) of the metal mechanic sector from São Paulo, Brazil, Technovation, 28, 29-36.
Krajewski, Lee J.; Ritzman, Larry P. 2005. Operations Management: Processes and Value Chains. Upper Saddle River, New Jersey: Prentice Hall.
Lysons, K., and Farrington, B., 2006, Management Chain for Purchase and Supply, US, FT. Quayle, M., 2006, The Strategies in Management, Hershey, Idea Group Inc, p. 366.
Tommelein, I.D., Akel, N., Boyers, J.C. (2003) Capital projects supply chain management: SC tactics of a supplier organization. Construction Research, 120(44):1-7. (Accessed 27th January 2016 from ASCE Library Research).
Upton, H & Harpal S. (2007) Balanced S&OP: Sunsweet Growers’ Story, Supply Chain Management Review. New York: Vol.11. Issues 2; pg 51.
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Corporate Environmental Responsibility
Environmental concerns have a significant impact on the success of companies today. For a business organization to sustain its competitive advantage, the company’s corporate manager has to stay ahead of the curve, positioning the company as environmentally responsible and focusing on environmental strategy. In this essay, a book report on the 2000 film Erin Brockovich and the 1996 book A Civil Action is provided.
Book Report: A Civil Action by Jonathan Harr
The non-fiction book A Civil Action was written in the year 1996 by Jonathan Harr. This text is purely against pollution. In essence, this book is basically about a case of water pollution in the Massachusetts town of Woburn in the year 1980. After Anne Anderson discovered that her child is diagnosed with a horrible blood cancer known as leukaemia which is a rare condition, she sees a high occurrence of this disease in her city.
Anne then gathered other families and decided to seek an attorney to consider their options. They found Jan Schlichtmann as their lawyer (Harr, 1996). At first, this lawyer did not want to take this case because there was no clear defendant and evidence was also lacking. However, he picked up the case later on and found evidence that indicated the water supply of the town had trichloroethylene (TCE) contamination.
Apparently, the organizations responsible for this contamination included Riley Tannery which was Beatrice Foods’ subsidiary; a company called Unifirst; and W. R. Grace, a chemical firm (Harr, 1996).
Corporate Environmental Responsibility
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At some point in the court case, Schlichtmann got other lawyers to help him. Unifirst was the first company to pay fines and its management paid slightly more than one million dollars. However, this money was invested right away in the litigation against Beatrice Foods and W. R. Grace companies. The case which the plaintiff has against W. R. Grace is very strong primarily because first, the lawyer has personal testimony of W. R. Grace’s previous worker who had actually witnessed dumping.
Secondly, a river between the tannery operated by Beatrice Foods and the polluted water wells make their contribution to the pollution less believable. The court found Beatrice Foods not guilty (Harr, 1996). Although Schlichtmann’s law firm looks forward to a much higher settlement, the horrible state of its financial position compels the firm to agree to a settlement for eight million dollars from W. R. Grace. The lawyer then disbursed the settlement to the affected families, excluding expenditures and payment for the lawyer – every affected family was given about $375,000.
When some of the affected families believed that Schlichtmann had inflated the expenditures for his own benefit, the lawyer agreed and surrendered more of his charges. Later on, this lawyer filed for bankruptcy after losing his automobile and mansion, and actually lived inside his office for some time. In the end, he decided to practice personal injury, civil and environmental law (Harr, 1996).
After examining sludge extracted from the wells, an Environmental Protection Agency (EPA) report determined that W. R. Grace and Beatrice Foods had both polluted the water wells. EPA afterwards filed its own court case against Beatrice Foods and W. R. Grace basing on the new evidence. In the year 1988, Schlichtmann tried to bring up the litigation against Beatrice Foods once more, but the case was dismissed by the jury, which cited testimony from Beatrice Foods’ soil chemist.
Corporate Environmental Responsibility
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Even so, because of the court cases filed by the EPA, these two firms were in the end compelled to pay for a very large cleanup in the North-eastern part of the country, which cost an estimated sixty eight million dollars (Harr, 1996). Events such as the one illustrated in this book happen largely because big corporations are driven purely by profit with total disregard for the environment. They want to make profits in their business operations without caring about the negative environmental effects they cause to the environment.
Movie Report: Erin Brockovich
The film Erin Brockovich was released in the year 2000. This movie, which seeks to fight nuclear wastes, is founded on the factual account of a certain woman who helped in winning the biggest settlement that has ever been paid in a direct-action litigation. Julia Roberts acts as Erin Brockovish. The film’s director is Steven Soderbergh. Whilst working at a law firm which had in fact represented her in a previous case – a personal injury lawsuit – Erin Brockovich discovered a very strange thing: medical records inside a real-estate folder.
Erin then decided to make a follow-up on this issue and discovered what associated medical information with real estate transactions. Pacific Gas & Electric, a multi-billion public utility company, was purchasing homes that were believed to be impacted adversely by contamination of groundwater. After buying those homes, it destroyed them (Soderbergh, 2000). In fact, the contamination was as a result of the waste disposal practices of Pacific Gas & Electric.
Corporate Environmental Responsibility
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At issue was hexavalent chromium, a chemical which is carcinogenic and causes cancer. The firm had discovered this toxic chemical inside a monitoring well not far from its compressor station in the Californian town of Hinkley. In this region, groundwater flowed towards businesses and homes of Pacific Gas & Electric’s neighbours who utilized groundwater for various purposes including drinking, and some of those neighbours were becoming ill.
A number of people were interviewed by Erin and she found a way of getting copies of records that incriminated Pacific Gas & Electric and discussed this situation with Ed Masry, who was the boss in the law firm where she worked. Ed Masry and Erin then filed a class-action litigation, which eventually ended in an immense settlement of $333 million for the residents of the area (Soderbergh, 2000). Eventually, the industrial poisoning of the water supply of a southern California city which threatened the health of the whole community was stopped and a huge fine paid to the victims by the contaminating company.
The viewers of the film Erin Brockovich come to know that Pacific Gas & Electric contaminated groundwater and the company is actually to blame for disease and death that has befell the local residents. It was very important that Pacific Gas & Electric, a company which cut corners and contaminated the ground waters on which the local residents and communities were dependent upon for drinking purposes, was eventually held answerable.
In the past few years, manufacturing factories, chemical plants, in addition to other workplaces have breached water pollution laws on very many occasions. Such infringements include failure to report emissions to dumping toxins at high concentrations that may bring about various conditions and illnesses like birth defects and cancer.
Corporate Environmental Responsibility
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Discussion
Such events get covered up because clear evidence may sometimes be lacking and the affected people might in fact not be aware that they are being impacted by the contamination – in A Civil Action for instance, Anne Anderson was initially not aware that her son’s leukaemia was as a result of the water contaminated by TCE from a few factories in the vicinity.
Furthermore, such events get covered up because the culpable companies do not want the truth to be known since they fear litigation, fines, reputation damage and losing customers if they are discovered to be committing the crime of environmental pollution. For instance, Pacific Gas & Electric was purchasing homes and destroying them so that its crime is not discovered.
What needs to happen is that polluters such as Pacific Gas & Electric, Beatrice Foods and W. R. Grace who harm the environment have to be held accountable for their actions. They are in violation of the Clean Water Act because they polluted the water on which many people in the region relied on. Big corporations such as these three are not in any way above the law.
Such companies should pay huge fines and the money for paying the fines must come not from the company’s clients, but rather from their shareholders. Furthermore, the companies should also be ordered by the court to run full-page adverts on state and national newspapers giving their apology.
Corporate Environmental Responsibility
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On the whole, business organizations should be fully committed to sustainable environmental practices and they should truly hold themselves to effective and proper sustainable practices. Equally important, companies should not say in their websites that they employ sustainable practices and yet still pollute the environment – such an organization would not be a sustainable company. Most pollution is linked directly to corporate enterprise. Companies should take initiatives to decreasing pollution and government regulations should continue restricting pollution.
References
Harr, J. (1996). A civil action. New York City, NY: Random House Inc.
Soderbergh, S. (2000). Erin Brockovich. Film.
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The problem and significance- high HIV/ AIDS cases in Broward County, Fl
Every month, the department of health in florida releases data related to the newly reported HIV/ AIDS cases in the entire state. A majority of the reports are organized using the counties breakdown. Broward County has for a long time been second to Miami-Dade as far as the infections are concerned. Between the January and the April of 2015, Broward County reported four hundred and three HIV infection cases.
Within this period in 2014, 328 cases had been tracked in Broward. Therefore, there was a 23% infections increase in 2015. During 2015’s first months, the county had reported one hundred and thirteen fewer cases, representing a 17% decrease compared to 2014 (136 cases). By the close of April 2015, 18,317 people were believed to be living with the disease in Broward.
Background of the disease
Definition and description
AIDS is a potentially life-threatening, chronic disease that is caused by HIV. HIV interferes with the ability of the body to fight disease-causing organisms, therefore damaging the immune system. HIV is mostly transmitted sexually. It may also be spread through contact with blood that is infected, as well as from a mother to the child during childbirth, pregnancy, or breastfeeding. There is no cure for the disease. However, there are medications which dramatically slow down the disease’s progression.
Signs and symptoms
Two to four weeks following the infection, some people are likely to experience flu-like illness. Nonetheless, there are some who never feel sick during the stage. Some of the flu-like symptoms are mouth ulcers, swollen lymph nodes, fatigue, sore throat, muscle aches, night sweats, rash, chills, and fever (Collins, Friedland & Pickett, 2014). These symptoms might last from a number of days to weeks. Within this period, the infection never shows on the test but the people are highly infectious.
Evaluation of Epidemiological Problem
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The signs and symptoms differ based on the stages that are acute/ primary infection, latency, and finally, AIDS. With the acute infection stage that lasts for a number of weeks, the symptoms are esophageal and mouth sores, malaise, rash, muscle pain, throat inflammation, swollen lymph nodes, and fever. During the latency stage, there are no or few symptoms, and it can last for two weeks to 20 years or more, based on the person. During the AIDS stage, there is a low CD4+ T cell count (less than two hundred per microliter), cancers, different opportunistic infections, and other conditions.
Current prevalence and incidence statistics
In 2012, there were 18,030 people living with HIV/ AIDS in the county of Broward. In 2013, 804 new cases were diagnosed. In 2012, 249 people died from the disease (all-cause mortality). In 2012, 71% of the people suffering from the disease were men while 295 were women. In the same year, 48% of those with the disease were black, 34% white, and 15% Latino or Hispanic.
Moreover, 62% of the HIV infections in men were as a result of gay sex, 5% injection drug use while 4% was from gay sex and injection drug use. 73% of the cases in women during the same year could be traced back to heterosexual contact among women while 9% was because of injection drug use.
Table of prevalence/ incidence rates by the geographic county, state, and national statistics
Fig. 1: A graph comparing HIV/AIDS infections in Florida and Broward in 2014
Evaluation of Epidemiological Problem
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Fig. 2: A table comparing the count and rate of HIV cases in different counties
County
Count
Rate
Florida
16,126
27.8
Alachua
182
24.4
Baker
7
8.6
Bay
95
18.5
Bradford
2
2.4
Brevard
231
14.0
Broward
2,599
48.7
Calhoun
3
6.8
Charlotte
54
11.0
Citrus
23
5.4
Clay
55
9.4
Collier
136
13.5
Columbia
18
8.8
Miami- Dade
3892
50.3
DeSoto
12
11.6
Dixie
9
18.2
Current surveillance methods and mandated reporting for providers
Surveillance systems make use of the data related to HIV infection; implications resulting from activities such as voluntary counseling and testing, in addition to testing to screen donated blood or for diagnostic purposes. Some of the objectives guiding the surveillance include assessing the epidemic’s magnitude, identifying most vulnerable or affected population segments, aid in resource allocation and policy formulation, and aid in prevention programs’ evaluation (Klevens et al., 2016).
After a healthcare provider realizes that a patient is positive, the testing site or clinic reports these results to the state health department, which then sends the information to CDC. If the partner-notification laws apply, the provider can inform the needle-sharing or sex partners. In some cases, the healthcare provider can inform a third party if there increased risk.
Evaluation of Epidemiological Problem
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Descriptive epidemiology analysis
The frequently affected
HIV is transmitted through various bodily fluids including breast milk, vaginal fluids, rectal fluids, pre-seminal fluid, semen, and blood. People who engage in behaviors which ensure contact with the fluids are at risk. Some of these behaviors include having anal or vaginal sex without being on medications which treat or prevent HIV or without a condom, sharing injections and drug equipment with infected people, blood transfusion from an infected person, breast feeding, and mother to child transmission.
Sexually assaulted people are also at a high risk. People aged between thirteen and sixty four years are sexually active and, therefore, at risk. Some ethnic and racial groups such as African Americans, Latinos, Hispanics, and Asians are also at risk. Based on gender, women, the bisexual and gay men, as well as transgender people are at a higher risk. Other groups of people at high risk include the incarcerated, sex workers, healthcare workers, and the economically disadvantaged (Collins, Friedland & Pickett, 2014).
Characteristics of the population that can help in creating a prevention plan
Prevention plans are more viable in populations where infected mothers breastfeed without proper guidance; among the uneducated who lack information about different aspects of the disease; where drug abuse and sexual assaults are prevalent; high levels of sex workers and homosexuality; and where poverty is prevalent. People engaging in these behaviors or activities are at a high risk of contracting the disease.
Evaluation of Epidemiological Problem
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Social and financial costs linked to the disease
Considering that HIV/ AIDS is mostly prevalent among the poor people, the disease further imposes a fundamental financial burden on both families and patients. With the increasing accessibility and advent of antiretroviral therapy, the disease is presently acknowledged as a significantly chronic treatable condition with immense social and economic impacts. Direct costs are linked to monitoring, medications as well as medical care.
There are also long-term financial costs where earnings are lost by the infected people who can no longer work. In addition, other members in the family have to chip in to promote efficient care provision (Collins, Friedland & Pickett, 2014).
HIV/ AIDS patients are isolated a lot and alienated in their communities, workplaces, and families. A lot of social stigma is connected to the disease, in addition to discrimination. The infected also suffer socially, mentally, and physically. The disease often results to breakups of families, particularly where one spouse was totally faithful, based on suspicion and mistrust. The children from such families are also hurt emotionally, and this might affect their entire lives.
Evaluation of Epidemiological Problem
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How the disease is diagnosed
HIV/ AIDS is diagnosed through HIV testing. Tookes et al. (2015) acknowledged that those unaware that they are infected mostly transmit a majority of the infections. There are different tests for the disease.
Current national standards for prevention or screening
CDC promotes the increased utilization of the intentional opt-out HIV screening, especially for patients aged between thirteen and sixty four years in all healthcare settings in which different other screening and diagnostic tests are performed routinely. All pregnant women should be tested (Taveras, 2015).
Before the opt-out HIV screening is conducted, the patient should be informed about the intended HIV test, and he or she is permitted to defer or decline the test. Based on CDC recommendations, the practitioners should first offer the patient specified information about the disease as well as offer a chance to defer or decline testing. The test results’ meaning should be discussed before and after the test.
Evaluation of Epidemiological Problem
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A screening test
With a specificity of 99.9% and sensitivity of 99.9%, ELISA test is an excellent test. The positive predictive value of ELISA test is 91% (Daniel-Ulloa et al., 2015). As far as cost is concerned, the test is regarded as the least expensive and most effective. Other advantages include promoting accurate results. The test is also safe, simple to use, convenient, as well as superior in specificity and sensitivity.
There are some national guidelines of the test. Patients are advised to be tested again after three months. The blood sample is normally tested for antibodies. There can also be use of oral fluid, apart from saliva, that can be collected from the gums and cheeks. A urine sample might also be used, but is less accurate compared to an oral fluid or blood test.
Confirmatory tests are also recommended after the test. The test can be performed on anyone willing to be tested, particularly those feeling that they have been exposed to viruses and other substances which might cause the infection. It can screen for both past and current infections.
Evaluation of Epidemiological Problem
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Plan for addressing the disease
HIV/ AIDS can be fought effectively through a testing and counseling campaign. The campaign can be developed with collaboration from different stakeholders including the government, private sector, and civil society. This would go a long way in identifying and reaching many of the patients who require ARVs and reducing HIV infections. Regardless of the increased awareness creation including advocating for the use of condoms through mass media advertisements, HIV infection rate is rising, and the present generation is engaging in persistently risky behavior.
Therefore, there is a great need to test and counsel people, considering that there are some people living with the disease but they are not yet aware. This campaign will involve having the healthcare providers take a prerogative of engaging their clients so that they are tested when attending the local healthcare facility for different services. Before testing and counseling, the healthcare provider will have a role of explaining and reinforcing the significance of being aware about one’s status through being tested.
This ideology focuses on the need of people to have a productive, long, and healthy life. The counseling will be founded on the idea that a single encounter with a HIV/ AIDS counselor lacks the power to totally transform the person’s behavior. Nonetheless, regular conversations around behavior in addition to an engagement with the person is without doubt valuable since it facilitates a change mindset that might affect future actions (Tookes et al., 2015).
Evaluation of Epidemiological Problem
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Three actions
One of the actions that should be promoted during the testing and counseling sessions is creating awareness on how HIV/ AIDS is spread as well as what people need to do to guard themselves from the disease. In addition to being offered the information face-to-face, the patients will be given pamphlets and brochures that they can use for future reference. They will be permitted to carry more brochures and pamphlets in case they have people they can give to.
While providing the people with information as well as the interventions they can use to manage their health and prevent HIV transmission, it will also be necessary to fast-track those in need into the treatment program. Therefore, this will be the second activity or action.
The third action is encouraging all those visiting their local healthcare institutions to be tested so that they can be aware of their status. This will be after raising awareness on the issues surrounding the disease and demystifying the social stigma often attached to the disease (Tookes et al., 2015).
Measuring the actions’ outcomes
The first action will be measured or evaluated by assessing the extent to which people visiting the local healthcare center are informed on the transmission and preventive approaches. Since people will be allowed to carry the pamphlets and brochures to their friends and family, it is expected that many more people than those who were attended to at the healthcare institutions will have acquired the information. Definitely, the informed will cease engaging in risky sexual behaviors and take the necessary preventive measures, which will lead to a reduction in the newly diagnosed HIV/ AIDS cases (Carey et al., 2015).
Evaluation of Epidemiological Problem
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The second action will be measured through the number of people diagnosed with the disease during the testing and included in the treatment program. It is expected that there will be some infected people who were not aware of their status that will be identified. People with high needs will also be referred to other programs. Third, more people are expected to be tested voluntarily after being urged by the healthcare professionals and the need for regular testing emphasized.
Conclusion
From the foregoing discussion, it has been established that Broward County has a relatively high prevalence of HIV/AIDS. It has been established that male to male transmissions account for many of the new cases. Therefore, regular testing and counseling is recommended so that those infected can start receiving care and treatment as early as possible to avoid complications and slow down progression.
ELISA test is one of the screening methods that is highly accurate. When implementing the campaign, carrying out regular evaluations would enable tracking progress and resource use. People should also be informed about the different aspects of the disease.
References
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