Management of the Media and Creative Industries

Management of the Media and Creative Industries
Management of the Media and Creative Industries

Management of the Media and Creative Industries

              In the current century, the industries of media and creative industries have experienced a threat to their capitalism whereby they have responded by ensuring expansion making the management of the media and creative industries a task. The expansion is normally achieved through the invention of new inventory according to the potential needs of customers resulting in the expansion of their market. The growth in technology has been the main contributor of the innovations happening in the industries, for example, the introduction of electricity in the early twenty centuries (Huws 2014).

The industry, however, pays attention to ensuring there is no market saturation, which in turn reduces profitability . The management of the media and creative industries is crucial in it’s success. They achieve this by researching on the new life orientations where new goods and services demand is portrayed and take the advantage by offering the brand new services and goods. In the sector of labor, the invention of domestic labor machines such as refrigerators, washing machines, and vacuum cleaners seemed to ease the laborers work duties but on the contrary, brought along some inconveniences (Staiger 1979).

The main consequence was low wages to the laborers. The low wage workers and interns represent the greatest percentage in the workforce whereby the licensed and trained workers are very few and are designated to small tasks around the premises (Chan, Pun, and Selden 2015).

The deployment is done in line with the kind of paid work they are designated to. The workers sell their labor, which is paid depending on the time spent during work and the performance. However, the payment is usually unfairly small due to the expenses incurred by the industries for the maintenance of the labor machines being used. In the sector of entertainment, the low wage workers are the ones in charge of filming, photographing, radio management and doing the recording (Geraldine 2016).

Their work is normally diverted to the capitalists responsible, and hence they become subject to whatever decision made concerning their duties and how they should be paid. This is made worse especially by the expanding market in response to the invention of new commodities, which commercializes the new ways of life. The interns are considered as the major labor providers after undergoing thorough inductions into the industrial activities, and their job is normally defined by their areas of interest with the promise of being employed if their internship period performance is remarkable (Dan and ShinJoung 2016).

Management of the Media and Creative Industries: Labor compensation

Their wages are usually lower than all other workers, but in contrary, they are usually the most productive regarding service delivery. The low wage laborers are normally recruited by merit after a short probation to test their abilities. Despite their hard work, they end up being the second lowly paid employees after the interns with their job descriptions almost similar to that of the interns. There are normally two kinds of capitalism, which are physical capitalism, and capitalism by the purchase of labor.

The physical capitalist has been practiced since the ancient centuries and was based mainly maximizing the use of labor depending on its availability in line with the potential production of goods and services (Nathan 2003). However, this kind of capitalism brought about massive loses because the produced good quality was difficult to predict, there was no uniformity in production services, the manufacturing process being delayed and loss of materials.

The industry is able to maintain consistency in business growth through capitalism of purchasing labor under the rates of time. This is because the workers and interns’ work faster within the restricted timing so as to avoid penalties due to delayed duties. Moreover, the restriction gives them an opportunity to have extra duties assigned to them for additional payments.

This is to ensure that there are order and accountability. Other extra duties are normally attached to ensure maximum utilization of the labor and payment is normally done according to the duration of work and performance. It is therefore ironic that these workers still experience injustice concerning the low wage acquisition. This is because the management always looks for small opportunities of making malicious profits not minding on the burden enforced on their employees.

The employment is normally centralized with different workers being directed to specific managers for reporting. Centralization enhances strictness in case of any failure of work or irregularities from the workers. In some media and creative arts, interns are not entitled to any payment until the end of the probation period. This is considered as training season, which is also mandatory (Vicki and Jocelyn 2015).

              The development of technology in the media and creative industry has become poverty in disguise whereby the main people affected are the interns and low-wage workers. Technology has triggered invention of new ways of producing commodities resolution to the creation of new markets. This has resulted in the laborers shifting their duties from internal to external whereby they deal directly with the market to ensure profitability.

Their sources of income are determined by the market and increase with the increase in market and also decrease with the decrease in the market. The market expansion has been beneficial to the capitalist who tends to make a good profit out of the sales but has become a nightmare to the low wage laborers whose fate is subject to the market fluctuation (Vicki and Jocelyn 2015).

The new market has resulted in the incorporation of the consideration of other aspects of life into the media and creative industry. This is because the rate of commodity production has reached maturity and some of the aspects of life, which were initially not considered as economic, can now be commercialized. Examples of these aspects include sociality, public services, art and culture, and biology.

The capitalist has enacted more regulations concerning the fulfillment of the markets need. The lives of the customers including health and body genetic composition are also held with significance. Whereby new drugs are produced for different health management purposes and also the food sector is upgraded by the application of gene modification technology. This, therefore, demands more domestic laborers to be in charge of handling the machines under the supervision of a few highly paid employees. 

The capitalists have however increased the scales along with the art and cultural labor, as well as the commodities, has been incorporated into the production relations. This has, in turn; increase the profit acquired in that field increasing the rates of the wages for the interns and low wage workers. The income for the workers in charge of filming, writing, and music composition are directly dependent on the profits made in the market on the sales made on Compact Discs, films, magazines, books, and records. The amount of profit is, in turn, dependent on the size of distribution made and this requires them to link with general distributors such as Amazon Kindle (Vicki and Jocelyn 2015).


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