Fair Trade Jewellery Case Study

Fair Trade Jewellery
Fair Trade Jewellery

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Fair Trade Jewellery

Abstract

This reports aims at establishing the manner in which Fair Trade Jewellery can be mainstreamed. A brief history is described in this paper that clearly looks at the emergence of Fair Trade Jewellery. Additionally, the report also draws an analysis on the challenges the jewelers face in the process of Fair Trade and concludes by giving some thoughtful insights on how this approach may be improved.

  1. Introduction

The purpose of this report is directed towards discovering the manner in which Fair Trade Jewellery can be mainstreamed. The aspect of fair trade Jewellery emerged as one of the responses aimed at tackling the discrepancies that have existed in the current global trade systems that is entirely based on the concepts of free trade. This aspect has evolved to see small organizations buying products from different producers in developing states and selling these products to their acquaintances through a global movement which primarily bases its campaigns of the benefits of such trade networks economies (Alvarado, 2009).

This segment therefore aims at analyzing the manner in which fair trade Jewellery may be mainstreamed or if this aspect of destined as a niche market. Additionally, the section will take an analysis of some of the challenges that jewelers face with the aim of making this a reality.

  • The Mainstreaming of Fair Trade Jewellery

It is clear to determine the fact that Fair Trade Jewellery offers practicable support directed towards combating the aspect of poverty and approaches that offer structural change on the unjustified trade relations (PR, 2015). The mainstreaming of Fair Trade Jewellery can in this case be depicted as the process of Fair Trade Jewellery economic actors developing approaches aimed at moving from a fully operation of Fair Trade value chain to the increase of operation in conventional market value chain. In achieving the goals of mainstreaming, the introduction and inclusion of product certification is considered, a factor that opens up possibilities for value chains with other mainstream actors.

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A fair approach of trade in this case is one that is characterized by approaches aimed at ensuring that both the social and environmental standards are adhered to, with this considered as an effective approach that ensures the sustainability of the environment and other livelihoods. However, it is essential to also consider the extent at which sustainable use of the environment and sustainable livelihood can be viewed (Jeevananda, 2015).

Fair-trade Jewellery production is one that has several defining elements that include the making of products from different materials. On the other hand, the producer organizations tend to operate in a highly segmented market where products are considered to be relatively expensive and are high in quality with most of the sales of these products done in the Western countries.  

Additionally, it is vital to point that organizations that engage in Fair Trade Jewellery have a social mission with profit considered as not the only goal of the operations. In consideration of the aspect of mainstreaming, it is vital to note that organisations are required to comply with the Fair Trade criteria’s (Boyd, 2014). Mainstreaming in this case creates the opportunity for these organizations to increase their sales, spread the risks noted in the industry and learn the different enterprenual skills that come from mainstreaming enterprises.

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  • Challenges that Jewelers Face

Considering the fact that Fair Trade jewelries sales continue to grow as a result of the growth in new geographical markets, few consumers are in a position to pay the much required for the products, a factor that points out to some of the challenges that this jewelers face (Child, 2015).

It can therefore be argued that since more consumer are not willing to pay the prices for the developed product that would ensure Fair Trade standards are meet within the value chain, then growth in this industry is considered as impossible. On the other hand, several handicraft markets are also characterized by the oversupply and the aspect of poor economic prospects, a factor that has been considered as the reasons why price variables can be viewed in the industry.

  • Conclusion

This report has clearly discovered that the aspect of fair trade Jewellery emerged as one of the responses aimed at tackling the discrepancies that have existed in the current global trade systems that is entirely based on the concepts of free trade. Fair Trade Jewellery offers practicable support directed towards combating the aspect of poverty and approaches that offer structural change on the unjustified trade relations (Child, 2015).

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The mainstreaming of Fair Trade Jewellery can in this case be depicted as the process of Fair Trade Jewellery economic actors developing approaches aimed at moving from a fully operation Of Fair Trade value chain to the increase of operation in conventional market value chain. In achieving the goals of mainstreaming, the introduction and inclusion of product certification is considered, a factor that opens up possibilities for value chains with other mainstream actors. Some of the challenges that the jewelers encounter in this industry include the, few consumers being in a position to pay the much required for the products.

References

Alvarado, J. (2009). Fair Trade in Mexico and Abroad: An Alternative to the Walmartopia?. Journal of Business Ethics, 88301-317. doi:10.1007/s10551-009-0287-6

Boyd, S. (2014). A Golden Opportunity. Corporate Knights Magazine, 13(2), 72-74.

Child, C. (2015). Mainstreaming and its Discontents: Fair Trade, Socially Responsible Investing, and Industry Trajectories. Journal Of Business Ethics, 130(3), 601-618. doi:10.1007/s10551-014-2241-5

Jeevananda, S. (2015). Effectiveness of Market Development Assistance Scheme In Handloom And Gems And Jewellery Sectors In India. Scholedge International Journal Of Management & Development, 2(8), 37-50.

PR, N. (2015, December 8). Singapore Jewellery & Gem Fair 2015: A Triumphant Chapter for International Fine Jewellery. PR Newswire US.

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