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Developing Persuasive Business Messages
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Scenario:
In Week 3, you selected a product or service that you believe your organization should invest capital resources to develop the product or service for sale. To speed up the new product investment, you decide to write a memo proposing and advocating for the launch of a new product or service to the company president.
Create a memo proposal using the AIDA model in a Microsoft® Word in a minimum of 1,000 words. You will add an introduction and conclusion, and your paper will include the following components:
1. Convince your audience to invest capital resources to develop the product or service you intend to sell and explain your rationale. See Figure 9.5 – Persuasive Message Using AIDA model.
2. Gain credibility (for yourself and your request) and (2) to make your readers believe that helping your product/service will indeed benefit the company. Close with a request for some specific action, and make that course of action as easy to follow as possible to maximize the chances of a positive response.
3. Include secondary research to support your argument, related to your product and/or service.a. Explain what you will do in case the selected product or service does not initially sell as much as expected.b. Indicate potential digital channels for marketing your product or service.c. Consider cross-cultural and multinational implications.
The following guidelines will help you effectively format specific memo elements, Business Communication Essentials, 7/e (Pg. 410):
1. Addressees. When sending a memo to a long list of people, include the notation See distribution list or See below in the position at the top; then list the names at the end of the memo. Arrange this list alphabetically, except when high-ranking officials deserve more prominent placement. You can also address memos to groups of people–All Sales Representatives, Production Group, New Product Team.
2. Courtesy titles. You need not use courtesy titles anywhere in a memo; first initials and last names, first names, or even initials alone are often sufficient. However, use a courtesy title if you would use one in a face-to-face encounter with the person.
3. Subject line. The subject line of a memo helps busy colleagues quickly find out what your memo is about, so take care to make it concise and compelling.
4. Body. Start the body of the memo on the second or third line below the heading. Like the body of a letter, it’s usually single-spaced with blank lines between paragraphs. Indenting paragraphs is optional. Handle lists, important passages, and subheadings as you do in letters.
5. Writer’s initials. Unlike a letter, a memo doesn’t require a complimentary close or a signature, because your name is already prominent at the top. However, you may initial the memo–either beside the name appearing at the top of the memo or at the bottom of the memo.
Format consistent with APA guidelines.
Developing Persuasive Business Messages
Below is a partial answer to the above homework questions by one of our writers. If you are interested in a custom non plagiarized top quality answer, click order now to place your order.
Developing Persuasive Business Messages
Developing Persuasive Business Messages
MEMORANDUM
TO: Jackson, S. L., President and Chairperson
FROM: (Type Your Name Here)
CC: See distribution list below in the position at the top
DATE: December 11, 2017
SUBJECT: Investment toward the launch of the eco-friendly bag production.
Firms under attack for environmental degradation
The current levels of ecological damage on the planet are largely as a result of direct and indirect actions by business entities. Organizations are increasingly taking the blame for the environmental destruction and increasing levels of global warming from excess waste dumped into the atmosphere and the various water masses. The proposal forwarded last month could help our company fend off such accusations by taking the problem head-on by providing viable and lasting solutions to the problem at hand.
Proposal on the action our organization could undertake
To curb the increasing waste in the environment, I sent a proposal to you the previous month detailing the production of an environmentally friendly bag as a replacement for the single-use plastic carriers commonly used today. The widespread use of such bags, coupled with their impact on the environment from an inability to decompose and the release of toxins to the air when incinerated, has increased the environmental degradation from these plastic bags (Green & DeMeo, 2013; Green, Boots, Blockley, Rocha, & Thompson, 2015, p. 5382).
The proposal included the steps to produce the eco-friendly bag and the various audiences of the business and marketing communications (Bovee & Thill, 2015), who would also double as the major customers for the proposed product.
Required steps in the production of the eco-friendly bags
The production of the proposed environmental friendly bags involves the research into the growth of the right material. Since the production is meant to be as environmentally friendly as possible, the company will neither use artificial methods of agriculture, nor production systems and processes that involve leaving a large carbon footprint in the ecological system. Once the firm achieves this objective, there will be many benefits to reap from the investment in the eco-friendly bag alternatives.
Benefits from the investment
The investment into the production of environmentally friendly bags as a better alternative to the widely used single-use plastic carriers is projected to have numerous benefits. The remuneration is not only limited to the firm but involves payback to various public stakeholders as well. In addition, the benefits are not limited to monetary remuneration for the firm but include other returns that will help the business in the long term.
Ecological benefits
The replacement of single-use plastic bags as the primary carriers for groceries and other commodity purchases should have an ecological impact. The high demand for the production of the single-use bags results in increasing air pollution from the manufacturing plants and possibly water pollution from some of them (Green & DeMeo, 2013). The continued one-time usage of the single-use carriers creates an environmental hazard owing to the continuous dumping of the carriers. The incineration of the same bags poses a risk to the ozone layer, where its continued destruction has a direct impact on increasing global warming……
Developing Persuasive Business Messages
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