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Design Management and Entrepreneurship
Objectives
This project is designed to assess your ability to:
– Investigate, evaluate and present arguments using advanced level of critical writing skills with in-depth research that is compliant with academic convention;
– Strategically analyse how creative design process can facilitate business corporations in achieving design innovation and innovation management.
– Apply transferable business and marketing skills needed for professional work within a commercial context.
– Make use of entrepreneurial and critical thinking skills to make better business decisions.
Design Management and Entrepreneurship
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Introduction
Entrepreneurship is the process of designing a new business, i.e. a startup company offering a product, process or service. The entrepreneur perceives a new business opportunity and often exhibits biases in their perception and subsequent decision to exploit the opportunity. The exploitation of entrepreneurial opportunities may include design actions such as to develop a business plan, acquire the human, financial and other required resources, and to be responsible for its success or failure.
Design management encompasses the ongoing processes, business decisions, and strategies that enable innovation and create effectively-designed products, services, communications, environments, and brands that enhance our quality of life and provide organizational success. The discipline of design management overlaps with marketing management, operations management and strategic management. It plays three integrative key roles in the interface of design, organization and market.
The purpose of the critical review essay is to develop a solid understanding of and position on a particular topic as well as to provide a comparative analysis and evaluation of the work of several authors currently writing on this issue. It enables you to evaluate a concentration of readings that offer various perspectives on a topic of particular interest to you.
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You should build the essay in the usual manner, with a beginning (introduction), a middle (the primary argument and evidence) and an end (the conclusion). In order to properly contextualize and assess the papers under review, you are required to do some library research.
Design Management and Entrepreneurship
Brief
This assignment allows you to demonstrate your ability to critically review on the given journal papers in the field of design management and entrepreneurship. Credit will be given to those with good analysis and constructive comments.
In this assignment you will be required to:
- Individual work;
- Your review should be properly footnoted with a complete bibliography in MLA format. Please write your essay in single line space, 12-point font size using Times New Roman.
- Submit the original article, summary of the article, comments, evaluation and critically review on the findings in terms of its application.
- Prepare and make sure the supporting evidence or necessary contextual information is also properly cited.
- Write your argument and analysis in an appropriate way to the audience.
Design Management and Entrepreneurship
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