Corporate Culture for Remote Employees

Corporate culture for remote employees
Corporate culture for remote employees

Corporate Culture for Remote Employees


The globe is very competitive with an increase in the level of skills that individuals have gained. Different organizations want to remain competitive when benchmarked with competing organizations so that they win as much business as possible. The corporate culture that an organization adopts is one of the factors that contribute to an organization being competitive when compared to other industry players. The human resources policies that an organization adopts also contribute to its effectiveness and competitiveness in the market. The utilization of remote working is one of the human resources policies that an organization might adopt in promoting productivity and competitiveness in the job market. This dissertation conducted research on how organizations can employ a corporate culture for remote employees. The corporate culture that is adopted by an organization contributes to the portrayal of an image that affects its ability to attract and retain clients and business partners. Therefore, organizations have numerous benefits to derive from incorporating a culture for their remote working employees.                                          


I would like to thank my supervisor for the immeasurable support given to me throughout the completion of my dissertation. Also, to my family members who are all very understanding and supportive in my studies. Without them, I could have a hard time. They are my inspiration and my source of energy.


The global “workplace,” has resulted in a convergence of cultures that are diverse and integrate individuals from diverse backgrounds. However, even with diverse backgrounds, individuals should be able to integrate into teams so that there is a successful achievement of the organization’s objectives.

According to Guiso, Sapienza and Zingales (2015), the leaders of corporate organizations have the responsibility of maintaining governance and a required corporate culture so as to achieve their objectives and profitability. The employees are the representatives of an organization in their daily work and actions outside the organization. The image that the employees portray should be a reflection of the values and objectives of the organization.

Clients and other stakeholders should feel that the employees of the organization are committed to achieving the set goals and intended image that they would inspire them to work with the company. Before an organization establishes a corporate culture, it should ensure that its leaders are ethical and believe in the values of the organization (Giles, 2015: 43).

Leaders that believe in the objectives and mission of the company can easily pass those values to employees. In addition to being motivated to remain ethical in their leadership practices, the senior managers and executives should possess integrity as one of their characters. When the leaders’ possess integrity, employees are likely to be motivated to follow their guidance and vision (Dwivedi, Kaushik and Luxmi, 2014: 82). Leaders with integrity are also likely to earn the required respect of the employees in the organization.

Importance of Corporate Culture

Organizations also have unique personalities that separate them from their competitors and other firms; which were also mentioned in Sun’s (2009) study. Collectively, organization culture interweaves an individual to the organization but distinguishes them separately from the other. For instance, the parameters of procedures, policies, hierarchies, leadership styles, habits and shared values of the employees and stakeholders distinctively from the corporate culture of an organization (Utito, 2004:9).

Underpinning the role of corporate culture, according to Flamholtz and Randle (2012), it acts as a unique strategic asset on the accomplishment of business models. Subsequently, sales levels, financial performance, and planning should be deliberately planned, cultivated, and nurtured to ensure the success of the firm. The corporate culture acts as a factor in attracting clients and business partners for an organization; by which the culture shows that the “outside world” values are more important for the organization Utito (2004:9).

According to Scarlett & Koslow (2009: 32), corporate culture cannot be monetized, but it contributes to the profitability or lack of it, to a company. Therefore, the corporate culture of an organization should be monitored regularly, and changed to fit the dynamics of the industry and technology. Corporate cultures have an impact on the employees that companies attract and retain, as well as the commodities, or services offered, and revenue earned.

Companies that take pride in, and promote their corporate cultures are attractive to their current and potential employees. The clients of such organizations also want to associate with the organizations because they want to find out more information on what makes the organizations tick and pursue their objectives and mission in delivering commodities or services to their clients.


Spiegelman, P. (2016). Forbes Welcome. [online] Available at: [Accessed 23 Feb. 2017].

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