Operational Strategy for a Cabinet Company

Operational Strategy for a Cabinet Company
Operational Strategy for a Cabinet Company

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Operational Strategy for a Cabinet Company

Good management strategies are pillars to successful organization operations. All the top performing organizations and business firms enjoy the effectiveness of affirmative plans bestowed to them by their professional management teams. Therefore, the fact that good team work fetches good results cannot be ignored in any business platform. It is worth mentioning that coming up with a business organization is a difficult task to accomplish.

The competition for natural resources and market for the processed goods offer a big challenge to all entrepreneurs holding analogous ideas and objectives. Consequently, the magnitude of success depends on the strategies embraced by respective business co-operations through their quest to beat all the market odds. People in the society tend to emulate business ideas and plans that turn out thriving from their founders.

Nonetheless, it is never a grantee that a person will succeed immediately after bootlegging a business idea from a successful friend. The purpose of this research paper is to highlight an operational strategy plan that can boost the foundation of a cabinet company. Furthermore, it exposes the foundation and operational objectives that would propel it through a series of successful events.

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Operational Strategy for a Cabinet Company

Corporate Objectives

            The existence of set objectives and goals within organizations expose the difference between those organizations that prosper and those that fail. Firms ought to have operational directions in whatever they do to achieve great things in any business platform. Economists around the globe believe in theories that embrace future initiatives (Mumford, 2013).

Just to mention, a group of people with set goals and desires can achieve extensive success as compared to those business groups without a common strategy. Therefore, corporate objectives should reflect the cultural foundations of organizations. Through them, both the employees and the employers get to correlate peacefully on unified commercial and growth forces.

            The main objective of the Cabinet Company is to connect with the consumers through a series of renewed developments in cabinet production. The company strives to innovate improved cabinet designs to allow the society depict a good infrastructural gesture which merges with the current generation. Additionally, it aims at eradicating corporate norms that have been neglected but still hold hefty operation penalties. For instance, the company ensures the existence of transparency amongst all the staff members despite their diverse posts and job tasks.

            The company aims at achieving intense profits from its maneuvers with a close collaboration with other companies on the same field. With this in mind, the management will ensure the wellbeing of all resource providers.  Basing on the fact that a cabinet company requires several tools and materials from other organizations, it is essential to set positive relationships from all corners. Failure to cooperate with other key bodies involved in the business can results to problems within the management of the entire organization (Goldstein, 2012).

An organization that neglects the pleas of other minor parties is bound to fail due to factors had to be avoided. It is clear that when a cabinet company collaborates closely with timber providers their operations will be at a positive level. Moreover, conflicts due to lack of transparency within the management department scan spearhead a series of mayhems.

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Operational Strategy for a Cabinet Company

Infrastructure and Possession Goals

            The growth of any business enterprise relies on the efforts put into place by the people connected to it. There exist crucial historical events in almost every institution that can be tracked basing on the growth efforts that their respective team members put into them. Consequently, the infrastructure used at the beginning of the business is expected to be altered positively after some noticeable period of operation. The goal and desire to grow and expand will ensure that the company achieves intense growth in line to infrastructural aspects and general possessions of the company.

Marketing Strategies

            The competition on the market sets a platform whereby the organizations and business groups that have unique marketing plans emerge powerful. As mentioned, the rush to acquire quick money from good businesses has created an oligopoly situation in many business cases. Business people get into businesses that are proven to succeed in certain geographical locations. The location of the Cabinet Company will determine the magnitude of the competition expected.

            Forming a brand name for the goods manufactured is vital. This strategy can be unique from others because most wooden furniture are not labeled with the name of their manufactures. Labeling of the goods will not only advertise them to many people in the location but also reflect the impacts of the hard work and commitment from the workers. Earning the trust from customers is a top objective of many companies. Thus, exposing the brand name can mobilize people to cause a drastic swing on the market and as a result improve business transactions of the company (Goldstein, 2012).

            Advertisement of the products should be on the top of the priority list. Programs must be put in place to facilitate smooth advertisement procedures within the market location and its environs. Through advertisements, people on the market are updated on the advantages of purchasing products from the company in comparison with products and goods from other similar organizations.

Additionally, advertisements reveal the quality of the materials used in production of the cabinets. The exceptional designs of the products from the company are expected to fetch desirable attention from many in the society. Nonetheless, it should be noted that people steal designs that are attractive. The firm will be reliable to set insurance policies to safeguard all its designs and ensure the protection of all products that are manufactured within its boundaries.

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Operational Strategy for a Cabinet Company

Operation design choices

Operational choices of the management are important because they set the background foundation of almost every issue. The management department should be ready to work hand in hand with other minor departments of the company. All workers should be given equal chances and working opportunities that they deserve. For instance, the employment procedure must cling to the organizational culture that supports fairness and employment of well qualified employees.

Employed workers must undergo a series of tests to evaluate their efficiency. Performance tests to determine the legibility of the workers put them on their toes to perform as expected by the management (Melé, 2011).These tests pinpoint on areas that need further improvements with a better view of perfection.

Changes within the company should be introduced gradually through the right processes. Over the years, organizational changes have been vital in stirring up working conflicts that rescind the peace required to achieve the set goals. Therefore, all the staff members must be alerted on time before any changes are made. It is worth mentioning that some changes require training for them to be successful.

Programs that offer professional training put the workers at per with the new things and tasks they will be facing at work. The nature of humankind is interesting whereby people can be affected directly or indirectly if changes are introduced forcefully in any company.

Effective training allows the growth of a close relationship between the supervisors and the employees (Mumford, 2013). It is evident that the programs will first be introduced to the senior staff members who are expected to train their minor counterparts. Through a deeper evaluation, any person will admit that when workers are in good terms with their managers and supervisors their work efficiency shots to greater levels fetching good outcomes at the end.

However, the workers should respect the decisions made by the management board which carry hefty but affirmative results. On the other hand, the management ought to guarantee the employees of their support through measures that empower them in almost every aspect.

In summary, the cabinet company will only prosper if all the forces are put in check. Factors that can terminate the set objectives and goals must be avoided at all cost. The culture of the company stands as a firm reference that reflects the desires of both parties within the organization. Just to mention, hard work from the management department and workers will channel good and productive financial results to the company.

The difference of operation in divergent companies determines the level of output achieved. Therefore, the cabinet company is expected to grow and develop intensively if all the staff members are ready to comply with the proposed objectives and operational goals.

References

Melé, D. (2011). Management Ethics: Placing Ethics at the Core of Good Management. Chicago: Palgrave Macmilla

Goldstein, I. L. (2012). Training in organizations: Needs assessment, development, and evaluation. London: Thomson Brooks/Cole Publishing Co.

Mumford, A. (2013)Gower Handbook of Leadership and Management Development. London: Gower Publishing.

Operational Strategy for a Cabinet Company

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Home Visit with Sallie Mae Fisher Video

Home Visit with Sallie Mae Fisher Video
Home Visit with Sallie Mae Fisher Video

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Home Visit with Sallie Mae Fisher Video

 The major problems that can be identified from the home visit with Sallie Mae Fisher video, it is the social alienation of the patient, she is psychologically disturbed and with the lack of appetite the medicine will not be effective enough. She misses her husband a factor that increases the pain and the suffering that she is undergoing. She, however, points out that he used to smoke so often a factor that may be led to the condition that she is undergoing.

The discharge instructions have not been followed to the letter. There is no oxygen supply at the homestead since this was one of the discharging factors that would assist her to recover much faster at home. Lack of family to offer support also affects how the patient will cope with the ailment. The medications were not filled in time because her daughter works full time and she also has her issues to deal with.

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Home Visit with Sallie Mae Fisher Video

For the betterment of the patient, it is vital that some questions should be addressed to improve the health of the patient. The nurses should be aware of all the medicines that the patient should be taking at a given time. As evidenced, the patient mentioned that a nurse who has visited earlier didn’t assess the medications that were not available. Better and proper education should also be provided to the patient so that she can understand why some things are mandatory. Regarding the supply of oxygen in the house, she should be aware that the requirement is necessary, and it should be fixed immediately.

Home Visit with Sallie Mae Fisher Video

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Since the patient doesn’t have any family support, she should regularly be visited, or a nurse should permanently be at her home to guide her in the healing process. Psychologically, she should be involved in other activities that would make her concentrate on her health other than being psychologically being affected by those that she misses. The patient will be better if exercise is introduced into her life. Exercising rejuvenates an individual’s body energy, and this makes blood circulation to be efficient, and this will work well with the heart condition that she has.

Therapy and a holistic, multidisciplinary approach to the older people with heart conditions must be followed to the letter. It has been evidenced how effective the nurse visits have helped such kind of patients to cope with their conditions. Follow-ups by doctors and nurses are recommended, but they should be regular so that better techniques will be availed that will be used to improve the patient’s survival (Koelling et al. 2005)

Home Visit with Sallie Mae Fisher Video

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Dialogue

Nurse: “Good afternoon Sallae Mae, my name is Christine, and I will be your nurse today. I have learned that you are having issues with taking your medication?”

Mae: Yes I have not been consistently taking my drugs in the right procedure as prescribed, however sometimes I feel pain and headache all over my body that leads to lack of appetite, and how can I do it better nurse?”

Nurse: All the medications that you have been prescribed with have significance in your healing. Take them at the time prescribed so that your health will improve. In regards to the pain, body systems respond to the drug and they may cause such pain since they are fighting infections so that your body parts can function properly.  I also realize that you do not have oxygen supply as indicated in the discharge prescription?

Mae: “True, I don’t want any oxygen in this house, I am just tired all I think about is my late husband, and recently I have no appetite. I am so depressed and I feel hopeless when I think of him”

Nurse: “That should not be the case mom; oxygen supply enables your breathing to be better and prevents polluted air into your systems. It will clean your lungs for healthy breathing and improve blood circulation. Be strong you need to allow your daughter to come and visit you to enable you reduce your loneliness. Hope you understand me, mom.”

Mae: “Yes I apparently don’t blame you, but I can’t stop thinking about him when my only daughter doesn’t have enough time to come and check on me, nurse.”

Nurse: “I have a solution to that, I will volunteer to be visiting you after every two days, and we start an exercise session so that you won’t be thinking about family members so much. I will also talk to your daughter to at least spare some hours and visit you. You will get better mom and all the best. I will visit you two days later and eat well never lose hope. Bye for now,”

Mae: “Bye nurse, take care too.”

References

 Koelling, T. M., Johnson, M. L., Cody, R. J., & Aaronson, K. D. (2005). Discharge education improves clinical outcomes in patients with chronic heart failureCirculation111(2), 179-185.

Home Visit with Sallie Mae Fisher Video

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Transocean Case Study Essay Paper

Transocean
Transocean

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Transocean Case Study

1.0 Introduction

The paper will evaluate the strategic position of Transocean, a major player in global offshore drilling services in the oil and gas industry. Strategic management is a process that entails formulating and implementing main objectives as well as initiatives a company takes based on the available resources. It also takes into consideration the evaluation of external and internal environment in which the firm operates.

Founded in 1953, the company is headquartered in Houston Texas. Transocean administrative division has since shifted to Vernier, Switzerland for tax and client servicing reasons. Various models such as STEEPLE, Ansoff and Porter’s Five Forces will be used to paint the company’s strategic position when it comes to, macro-environmental review, competition, diversification strategy, market development, product development and market penetration. To wrap up, the paper will make recommendations regarding the direction the company has to take to remain sustainable.

1.1 Analysis of Transocean Limited

Transocean is a prominent global provider when it comes to offshore drilling services for energy establishments. The company owns and operates the world’s most multipurpose flotillas that concentrate on deep-sea and extremely harsh environment drilling (Deepwater.com, 2016). With a fleet of sixty-one portable offshore drilling components, the company offers powerful rigs for deepsea drilling. Transocean helps clients to establish and develop oil as well as natural gas stockpiles.

The company offers an exceptional drilling performance that is anchored in a solid experience that spans more than a half a century. Transocean shares are listed on the New York Stock Exchange under the acronym RIG and Swiss Stock Market under the acronym RIGN.Transocean operates more than 140 offshore rigs in almost all mainmarine markets. Apart from offering drilling services offshore, the company offersdrill management services globally. Transocean operates not just the largest extreme-deepsea flotilla of drill ships global, but it is also the largest offshore fleet worldwide.

The company hires more than 20,000 employees with the technical expertise that is the envy of their business rivals(Deepwater.com, 2016). Moreover, Transocean provides management and accomplishment services for assessment and production firms regarding offshore drilling schedules. The company’s mission is to become a leading offshore drilling organisation that provides rig-based services with a global reach, by incorporating a highly dedicated workforce,state of the art machinery and ultra-modern technology, while concentrating on technically demanding environments (Transocean, 2007b)..

The company is dedicated to values that represent its focus, innovativeness, safety, trust and reliability. The company promises to surpass not just the anticipations of theclient, but employees and shareholders as well (Deepwater.com, 2016). Transocean’s strategic goals include getting aligned with its customers when it comes to supporting and ensuring delivery of clients’ business objectives.

The company conducts its operations with distinction which is characterized by safety and efficientoffshore solutions (Deepwater.com, 2016). In addition,Transocean keeps on enhancing its corporate culture and processes to optimize returns. Lastly, the company not only attracts but also nurtures and retains the industry’s best employees.

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2.0 Industry Trends

Drilling oil and gas was previously dependent on backlogs. Contract bores alter their rates based on their rig charges relative to retailing oil and gas prices. Usually, contract bores tend to wait on the day down, and speedily adjust their prices upwards depending on how the markets are performing (Redall, 2012). There has been a widespread pattern of extreme deepsea rig business with strong daily charges.

However, there has been a downward trend in mid-water rig markets. The most lucrative market lies of the Gulf of Mexico and West African coastal line, down to the south of Africa. The demand for deep-sea rigs is anticipated to remain jerky in the short-term(Helman, 2015).As of now, approximately 206 floaters are operating under contract across the industry (Deepwater.com, 2016).A large percentage of the total number is idle for completing major contracts.

3.0 Analysis the different types of strategic options

3.1Ansoff Matrix:

    Existing Markets    Market Penetration      Product Development  
    New Markets  Market Development      Diversification    

Existing Products

New Products

Transocean is a dominant player in a market that is not highly saturated. However, to remain at an edge over its closest business rivals, the company has adopted different approaches. Based on the Ansoff matrix, Transocean has been using a low pricing model to penetrate the market. When it comes to market development, Transocean has been offering ultra-deepsea drilling and management services in various parts of the world. What makes the company the envy of its business rivals is the fact that Transocean’s product development strategy works magic. Apart from ultra-deepsea boring services, the company offers rig and deepsea drilling consultancy services which is certainly some form of diversification hence competitive edge.

In short, Transocean operates in the same market by adopting a horizontal strategy in terms of expanding the product line. Lastly, Transocean has a predominantly diversified portfolio. To diversify risks, the company has necessitated mergers and acquisitions when it comes to financial management and technical expertise. The company operates in various regions such as the United States, the Gulf of Mexico, the North Sea, West Africa, and Southeast Asia, Middle East and the Arctic.

3.2Porter’s Five Forces

3.2.1Competition

Transocean threat of competition is moderate to high. For example, following a merge in mid-2007 between Rig and Transocean’s chief rival Global Sante Fe, this attempt reduced competition particularly, in ultra deep-water segments. While Transocean has almost a monopoly in ultra deep-water drilling, It is likely to enjoy less competition in ultra deep-water, especially in harsh climates that require technical personnel.

In fact, this contributed to the need for anti-trust lawsuit following the merger between RIG and GSF. Nonetheless, the firm has exposure to different offshore markets such as jackupsegment that is associated with intense competition in various regions globally as well as pricing (Porter, 2008). By and large, the organisation has less competition in ultra deep-water segments, with a somewhat intense competition in mid-water floater and also jackup segments.

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3.2.2 New entrants

Transocean enjoys a low threat of new entrants. With respect to offshore contract drilling sector, it requires huge investment in fleet and rigs before getting inflows from gas and oil organisations (Porter, 2008). This makes nearly impossible for new firms to enter this sector.

3.2.3 Substitute

The main threat of substitute is the changing the energy source from hydrocarbon to renewable sources across the world, which is not likely in the short-run (Turner, 2007). Therefore, the threat of substitute is low.

3.2.4Purchasing power

Transocean’s purchasing power is moderate. Much as exploration and production firms have power when it comes to negotiating, especially in mid-water floaters and jackupsegments, they have sufficient ability and provision of idle rigs. In essence, the buyers are in aposition to negotiate low daily rates in the contracts while ultra deep water segments maintain stringent rates (Schlumberger, 2008).

3.2.5Suppliers’ power

The supplier power is moderate. Transocean providers have some degree of power. For instance, suppliers like National Oilwell Varco take part in the decision making in constructing Transocean’srigs andother essential parts. Luckily, this is crucial for Transocean since National Oilwell Varco has a few plans of increasing the fleet of drillships. In general, benefits from pricing since they are the main clients to themajority of their specialised providers (Porter, 2008).

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3.3 STEEPLE

3.3.1 Social

The organisation takes part in various social activities, including charitable contributions to developing environmental initiatives to increase its reputation.

3.3.2 Technological

Technology is necessaryfor drilling sector as such Transocean gets its strength in technological development. While oil drilling and the ecology are related, so is technology and demand. Drilling in deepwater is more and more vital from drilling organisations since they are considered to be more profitable. The firm is positioning itself to capitalize in this segment. For instance, in 2007, Transocean acquired a drillship worth USD 470m to take advantage of deep-water drilling, which allows the firm to drill up to ten thousand feet.

Due to advanced underwater drilling, there has been a decrease in jackup rigs demand (Associated Press, 2007). This presentsTransoceanwith the opportunity to beat their rivals like Noble Corporation in the struggle for innovation. Currently, the firm is leading in deep-water exploration (Katsaros & Christy, 2005).

3.3.3 Economic

Cost is a major challenge for drilling organisations. As oil price rises, the cash flow increases too, which makes organisationsinvest considerably in drilling activities? Furthermore, the new techniques of recovering oil though they are essential in the growth of petroleum production, are leading to an increase in the gasoline price. Implicitly, thehigh price of oilis required to make drilling firms profitable. High global investment drives drilling.

With great interest to drill in foreign regions, global investors are significantly investing, hence leading to expansionof oil and gas sector (Maksoud, 2007).Even though raising oil cost will adversely influence Transocean, in reality, will be beneficial in the long run. Oil cost is inelastic. In other words, afluctuation will insignificantly affect demand. Therefore, increasing oil prices willboost cash flow for Transocean, which means additional business like funding new drilling projects.

3.4.4 Environmental

On environmental protection, Transocean is committed to enhancing its stringent police on Environmentalmanagement system (EMS). Transocean’s EMS visitation is conducting its operations in a standardised manner that fulfills the high levels of stipulated laws to drive continuous enhancements while instilling ownership across its facilities (Transocean, 2007a). The organisation is environmentally sustainable by way of using green products and assessment is utilized as part of routine operations.

The firm also focuses on recycling. Additionally, Transocean has set up a recycling plan, where recyclables are sorted and compressed in rigs. After compression, they are transported to Tech Oil Products and donated to a recycling hub in the ARC of Iberia.

Transocean has collaborated with different oil and gas firms such as Subsea 7, and BP in the SERPENT project. Thisentails necessitating access to the installations, in partnership with their customers to present scientific knowledge to experts in the SERPENT project (Dictionary.Cambridge 2012). In turn, the analysts conduct various projects including assessing biodiversity and effects of drilling on the environment.

The analysts also work on the company’s rigs to study marine species (Transocean, 2007a). By and large, Transocean protects the environment in which it operates to demonstrate that the company recognises the consequences of natural demand shifters.

3.4.5 Political/Legal

Oil presents this organisation with a strong political force. Because oil is the primary source of energy internationally, thus, the supply of oil is related to power regardingpolitics; oil firms leverage authority over regimes (Dictionary.Cambridge 2012). With no oil organisations, United States is likely to lose its dominance in developing nations remarkably. Though oil drilling firms are fundamental in giving regimes the authority, they are still regulated and work as per government laws, such as prohibiting drilling in particular regions like the Gulf of Mexico to protect the environment.

In 2007, the Congress was promoting the closure of a quarter-century ban on the production of offshore energy. This decree banned 85 percent of all drilling in United States’ continental shelf, greatly affecting oil drilling firms including Transocean (Kamalick, 2007). Furthermore, the Congress were supporting the opening of additional shorelines, which was associated with renewable sources of energy, as such they sought for support from environmentalists. While regimes exercise their authority on oil and gas providers, these providers, in turn, have authority over the very regimes.

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3.4.6Ethical Standards

Transocean aspires to ensure financial discipline in their disclosure, honesty and candor in all their engagements with clients, ahigh esteem for employees, customers and suppliers, the safety of employees, property and the ecosystem and technical leadership. Loyalty to these core values demands the company to execute its operations in tandem with thelaw and the utmost standards of business ethics.

In advancing that objective, the company embraces the Code of Business Conduct and Morality, the firm’s environment is also a corrupt free zone and an Anti-Corruption and Business Conduct Policy takes care of that. Again, directors and employees are not allowed to enhance the culture of inside trading. Nonetheless, all employees should adhere to the privacy policy.

4.0 Recommendations

Since oil is directly associated with international authority, oil drilling organisations have authority over regimes, nevertheless, with another alternative, Transocean should continuously go this direction to maintain the lead if the primary source changes

Much as the company has advanced drillship tools, it should take a notch higher by researching new products in comparison to its rivals.When it comes to maintaining competitiveness in oil and gas industry, Transocean should use differentiation strategy that will be vital in developing clients’feedback and service delivery. The differentiation strategy should focus on quality rigs, particularlydeep-water drilling and ability to survive environmental disasters such as hurricanes.

While this threat of substitute islow, in future it may reduce the demand for oil. For that reason, Transocean should create awareness among clients about the benefits of oil in comparison to other energy sources. This can be carried out through advertisements. For instance, the organisation should use ads that demonstrate even with the use of alternative sources such as ethanol, which is considered environmentally sustainable compared to oil. Ethanol requires aconsiderable quantity of biomass. In the even that US, ethanol from corn is employed on a large scale, then it will contribute to increased costs of corn.

The prices of beef will also skyrocket remarkably as cows feed on corn products. On the other hand, if Brazilian corn is used thatis produced from sugar; rainforests in the region will be cut to provide land to grow sugar. Creating awareness through ads will help Transocean increase the demand for oil while increasing the demand for petroleum products from the company.

The company should embrace Ansoff model to diversify its portfolio. Instead of concentrating on drilling and consultancy, the company can take a leap of faith and venture in other business like marine transport, finance, healthcare, real-estate, heavy metal processing among others. Diversification is critical because it will help the company spread risks, when oil business is at its low.

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5.0 Conclusion

The study set out to evaluate Transocean position in the offshore drilling services. The company’s background, values and strategic goals were highlighted at the outset. To understand the company’s product and market development; market penetration and diversification, the Ansoff Matrix was used. The Porter’s Five Forces were employed to establish the intensity of the competition. However, STEEPLE model was used to evaluating the company macro-environment. In the end, the paper touched on the best practices as assured by ethics codes. Recommendations were made regarding the corporation’s future. 

6.0 Bibliography

Associated Press 2007. JP Morgan Securities analyst upgrades GlobalSantaFe, Transocean to “neutral.” Retrieved 17th March. 2016 from Factiva.

Berman, A. 2007. Drilling advances. World Oil, 19. Retrieved March 17, 2016 from Business Source Premier Database

Deep Sea Drilling Project 2015.” The Columbia Encyclopedia, 6th ed.. 2015. Encyclopedia.com. 17 Mar. 2016 <http://www.encyclopedia.com>.

Dictionary.Cambridge 2012. PESTLE analysis. [online] Available at: http://dictionary.cambridge.org/dictionar0y/business-english/pestle-analysis?q=pestle+analysis [Accessed: 6th august 2012].

Helman, C, 2015. Forbes.com, Retrieved March 17, 2016 from http://www.forbes.com/sites/christopherhelman/2015/03/16/oil-layoffs-itemized-75000-andcounting/

Deepwater.com, 2016. Deepwater.com accessed on 18th March. 2016 at <http://www.deepwater.com/>

Katsaros, J.&Christy, P. 2005. Getting It Right the First Time: How Innovative Companies Anticipate Demand. Westport, CT: Praeger

Kamalick, J. 2007. Untitled. Chemical Business Americas, p. 26. Retrieved March 17, 2016

Maksoud, J. 2007. International investment pours into Africa. Pipeline and Gas Journal,pp. 42-44.

Porter, M. 2008. The Five Competitive Forces That Shape Strategy. Harvard Business Review, 15 January 2011.

Redall, B, 2012. Reuters.com, Retrieved March 17, 2016 from http://www.reuters.com/article/us-fieldservices-powerstruggleidUSBRE8AC05S20121113#y2LttEqUfwzf4Kja.97

Schlumberger 2008. Day rate. Oilfield Glossary. Retrieved March 17, 2016 from http://www.glossary.oilfield.slb.com/Display.cfm?Term=day%20rate

Transocean, Inc. 2007a. Responsibility. Retrieved March 17, 2016 from www.deepwater.com

Transocean, Inc. 2007b. Our company. Retrieved March 17, 2016 from www.deepwater.com.

Turner, H. (2007). Conversation about Transocean and alternative fuels.

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Strategic Management: Transocean Case Study

Strategic Management
Strategic Management

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1.0 Introduction

The paper will evaluate the strategic position of Transocean, a major player in global offshore drilling services in the oil and gas industry. Strategic management is a process that entails formulating and implementing main objectives as well as initiatives a company takes based on the available resources. It also takes into consideration the evaluation of external and internal environment in which the firm operates.

Founded in 1953, the company is headquartered in Houston Texas. Transocean administrative division has since shifted to Vernier, Switzerland for tax and client servicing reasons. Various models such as STEEPLE, Ansoff and Porter’s Five Forces will be used to paint the company’s strategic position when it comes to, macro-environmental review, competition, diversification strategy, market development, product development and market penetration. To wrap up, the paper will make recommendations regarding the direction the company has to take to remain sustainable.

1.1 Strategic Analysis of Transocean Limited

Transocean is a prominent global provider when it comes to offshore drilling services for energy establishments. The company owns and operates the world’s most multipurpose flotillas that concentrate on deep-sea and extremely harsh environment drilling (Deepwater.com, 2016). With a fleet of sixty-one portable offshore drilling components, the company offers powerful rigs for deepsea drilling. Transocean helps clients to establish and develop oil as well as natural gas stockpiles.

The company offers an exceptional drilling performance that is anchored in a solid experience that spans more than a half a century. Transocean shares are listed on the New York Stock Exchange under the acronym RIG and Swiss Stock Market under the acronym RIGN.Transocean operates more than 140 offshore rigs in almost all mainmarine markets. Apart from offering drilling services offshore, the company offersdrill management services globally. Transocean operates not just the largest extreme-deepsea flotilla of drill ships global, but it is also the largest offshore fleet worldwide.

The company hires more than 20,000 employees with the technical expertise that is the envy of their business rivals(Deepwater.com, 2016). Moreover, Transocean provides management and accomplishment services for assessment and production firms regarding offshore drilling schedules. The company’s mission is to become a leading offshore drilling organisation that provides rig-based services with a global reach, by incorporating a highly dedicated workforce,state of the art machinery and ultra-modern technology, while concentrating on technically demanding environments (Transocean, 2007b)..

The company is dedicated to values that represent its focus, innovativeness, safety, trust and reliability. The company promises to surpass not just the anticipations of theclient, but employees and shareholders as well (Deepwater.com, 2016). Transocean’s strategic goals include getting aligned with its customers when it comes to supporting and ensuring delivery of clients’ business objectives.

The company conducts its operations with distinction which is characterized by safety and efficientoffshore solutions (Deepwater.com, 2016). In addition,Transocean keeps on enhancing its corporate culture and processes to optimize returns. Lastly, the company not only attracts but also nurtures and retains the industry’s best employees.

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2.0 Strategic Industry Trends

Drilling oil and gas was previously dependent on backlogs. Contract bores alter their rates based on their rig charges relative to retailing oil and gas prices. Usually, contract bores tend to wait on the day down, and speedily adjust their prices upwards depending on how the markets are performing (Redall, 2012). There has been a widespread pattern of extreme deepsea rig business with strong daily charges.

However, there has been a downward trend in mid-water rig markets. The most lucrative market lies of the Gulf of Mexico and West African coastal line, down to the south of Africa. The demand for deep-sea rigs is anticipated to remain jerky in the short-term(Helman, 2015).As of now, approximately 206 floaters are operating under contract across the industry (Deepwater.com, 2016).A large percentage of the total number is idle for completing major contracts.

3.0 Strategic Analysis the different types of strategic options

3.1 Ansoff Matrix:

    Existing Markets    Market Penetration      Product Development  
    New Markets  Market Development      Diversification    

Existing Products

New Products

Transocean is a dominant player in a market that is not highly saturated. However, to remain at an edge over its closest business rivals, the company has adopted different approaches. Based on the Ansoff matrix, Transocean has been using a low pricing model to penetrate the market. When it comes to market development, Transocean has been offering ultra-deepsea drilling and management services in various parts of the world. What makes the company the envy of its business rivals is the fact that Transocean’s product development strategy works magic. Apart from ultra-deepsea boring services, the company offers rig and deepsea drilling consultancy services which is certainly some form of diversification hence competitive edge.

In short, Transocean operates in the same market by adopting a horizontal strategy in terms of expanding the product line. Lastly, Transocean has a predominantly diversified portfolio. To diversify risks, the company has necessitated mergers and acquisitions when it comes to financial management and technical expertise. The company operates in various regions such as the United States, the Gulf of Mexico, the North Sea, West Africa, and Southeast Asia, Middle East and the Arctic.

3.2 Porter’s Five Forces of Strategic analysis

3.2.1 Competition

Transocean threat of competition is moderate to high. For example, following a merge in mid-2007 between Rig and Transocean’s chief rival Global Sante Fe, this attempt reduced competition particularly, in ultra deep-water segments. While Transocean has almost a monopoly in ultra deep-water drilling, It is likely to enjoy less competition in ultra deep-water, especially in harsh climates that require technical personnel.

In fact, this contributed to the need for anti-trust lawsuit following the merger between RIG and GSF. Nonetheless, the firm has exposure to different offshore markets such as jackupsegment that is associated with intense competition in various regions globally as well as pricing (Porter, 2008). By and large, the organisation has less competition in ultra deep-water segments, with a somewhat intense competition in mid-water floater and also jackup segments.

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3.2.2 New entrants

Transocean enjoys a low threat of new entrants. With respect to offshore contract drilling sector, it requires huge investment in fleet and rigs before getting inflows from gas and oil organisations (Porter, 2008). This makes nearly impossible for new firms to enter this sector.

3.2.3 Substitute

The main threat of substitute is the changing the energy source from hydrocarbon to renewable sources across the world, which is not likely in the short-run (Turner, 2007). Therefore, the threat of substitute is low.

3.2.4 Strategic Purchasing power

Transocean’s purchasing power is moderate. Much as exploration and production firms have power when it comes to negotiating, especially in mid-water floaters and jackupsegments, they have sufficient ability and provision of idle rigs. In essence, the buyers are in aposition to negotiate low daily rates in the contracts while ultra deep water segments maintain stringent rates (Schlumberger, 2008).

3.2.5 Suppliers’ power

The supplier power is moderate. Transocean providers have some degree of power. For instance, suppliers like National Oilwell Varco take part in the decision making in constructing Transocean’srigs andother essential parts. Luckily, this is crucial for Transocean since National Oilwell Varco has a few plans of increasing the fleet of drillships. In general, benefits from pricing since they are the main clients to themajority of their specialised providers (Porter, 2008).

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3.3 STEEPLE

3.3.1 Social

The organisation takes part in various social activities, including charitable contributions to developing environmental initiatives to increase its reputation.

3.3.2 Technological

Technology is necessaryfor drilling sector as such Transocean gets its strength in technological development. While oil drilling and the ecology are related, so is technology and demand. Drilling in deepwater is more and more vital from drilling organisations since they are considered to be more profitable. The firm is positioning itself to capitalize in this segment. For instance, in 2007, Transocean acquired a drillship worth USD 470m to take advantage of deep-water drilling, which allows the firm to drill up to ten thousand feet.

Due to advanced underwater drilling, there has been a decrease in jackup rigs demand (Associated Press, 2007). This presentsTransoceanwith the opportunity to beat their rivals like Noble Corporation in the struggle for innovation. Currently, the firm is leading in deep-water exploration (Katsaros & Christy, 2005).

3.3.3 Economic

Cost is a major challenge for drilling organisations. As oil price rises, the cash flow increases too, which makes organisationsinvest considerably in drilling activities? Furthermore, the new techniques of recovering oil though they are essential in the growth of petroleum production, are leading to an increase in the gasoline price. Implicitly, thehigh price of oilis required to make drilling firms profitable. High global investment drives drilling.

With great interest to drill in foreign regions, global investors are significantly investing, hence leading to expansionof oil and gas sector (Maksoud, 2007).Even though raising oil cost will adversely influence Transocean, in reality, will be beneficial in the long run. Oil cost is inelastic. In other words, afluctuation will insignificantly affect demand. Therefore, increasing oil prices willboost cash flow for Transocean, which means additional business like funding new drilling projects.

3.4.4 Environmental

On environmental protection, Transocean is committed to enhancing its stringent police on Environmentalmanagement system (EMS). Transocean’s EMS visitation is conducting its operations in a standardised manner that fulfills the high levels of stipulated laws to drive continuous enhancements while instilling ownership across its facilities (Transocean, 2007a). The organisation is environmentally sustainable by way of using green products and assessment is utilized as part of routine operations.

The firm also focuses on recycling. Additionally, Transocean has set up a recycling plan, where recyclables are sorted and compressed in rigs. After compression, they are transported to Tech Oil Products and donated to a recycling hub in the ARC of Iberia.

Transocean has collaborated with different oil and gas firms such as Subsea 7, and BP in the SERPENT project. Thisentails necessitating access to the installations, in partnership with their customers to present scientific knowledge to experts in the SERPENT project (Dictionary.Cambridge 2012). In turn, the analysts conduct various projects including assessing biodiversity and effects of drilling on the environment.

The analysts also work on the company’s rigs to study marine species (Transocean, 2007a). By and large, Transocean protects the environment in which it operates to demonstrate that the company recognises the consequences of natural demand shifters.

3.4.5 Political/Legal

Oil presents this organisation with a strong political force. Because oil is the primary source of energy internationally, thus, the supply of oil is related to power regardingpolitics; oil firms leverage authority over regimes (Dictionary.Cambridge 2012). With no oil organisations, United States is likely to lose its dominance in developing nations remarkably. Though oil drilling firms are fundamental in giving regimes the authority, they are still regulated and work as per government laws, such as prohibiting drilling in particular regions like the Gulf of Mexico to protect the environment.

In 2007, the Congress was promoting the closure of a quarter-century ban on the production of offshore energy. This decree banned 85 percent of all drilling in United States’ continental shelf, greatly affecting oil drilling firms including Transocean (Kamalick, 2007). Furthermore, the Congress were supporting the opening of additional shorelines, which was associated with renewable sources of energy, as such they sought for support from environmentalists. While regimes exercise their authority on oil and gas providers, these providers, in turn, have authority over the very regimes.

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3.4.6Ethical Standards

Transocean aspires to ensure financial discipline in their disclosure, honesty and candor in all their engagements with clients, ahigh esteem for employees, customers and suppliers, the safety of employees, property and the ecosystem and technical leadership. Loyalty to these core values demands the company to execute its operations in tandem with thelaw and the utmost standards of business ethics.

In advancing that objective, the company embraces the Code of Business Conduct and Morality, the firm’s environment is also a corrupt free zone and an Anti-Corruption and Business Conduct Policy takes care of that. Again, directors and employees are not allowed to enhance the culture of inside trading. Nonetheless, all employees should adhere to the privacy policy.

4.0 Recommendations

Since oil is directly associated with international authority, oil drilling organisations have authority over regimes, nevertheless, with another alternative, Transocean should continuously go this direction to maintain the lead if the primary source changes

Much as the company has advanced drillship tools, it should take a notch higher by researching new products in comparison to its rivals.When it comes to maintaining competitiveness in oil and gas industry, Transocean should use differentiation strategy that will be vital in developing clients’feedback and service delivery. The differentiation strategy should focus on quality rigs, particularlydeep-water drilling and ability to survive environmental disasters such as hurricanes.

While this threat of substitute islow, in future it may reduce the demand for oil. For that reason, Transocean should create awareness among clients about the benefits of oil in comparison to other energy sources. This can be carried out through advertisements. For instance, the organisation should use ads that demonstrate even with the use of alternative sources such as ethanol, which is considered environmentally sustainable compared to oil. Ethanol requires aconsiderable quantity of biomass. In the even that US, ethanol from corn is employed on a large scale, then it will contribute to increased costs of corn.

The prices of beef will also skyrocket remarkably as cows feed on corn products. On the other hand, if Brazilian corn is used thatis produced from sugar; rainforests in the region will be cut to provide land to grow sugar. Creating awareness through ads will help Transocean increase the demand for oil while increasing the demand for petroleum products from the company.

The company should embrace Ansoff model to diversify its portfolio. Instead of concentrating on drilling and consultancy, the company can take a leap of faith and venture in other business like marine transport, finance, healthcare, real-estate, heavy metal processing among others. Diversification is critical because it will help the company spread risks, when oil business is at its low.

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5.0 Conclusion

The study set out to evaluate Transocean position in the offshore drilling services. The company’s background, values and strategic goals were highlighted at the outset. To understand the company’s product and market development; market penetration and diversification, the Ansoff Matrix was used. The Porter’s Five Forces were employed to establish the intensity of the competition. However, STEEPLE model was used to evaluating the company macro-environment. In the end, the paper touched on the best practices as assured by ethics codes. Recommendations were made regarding the corporation’s future. 

6.0 Bibliography

Associated Press 2007. JP Morgan Securities analyst upgrades GlobalSantaFe, Transocean to “neutral.” Retrieved 17th March. 2016 from Factiva.

Berman, A. 2007. Drilling advances. World Oil, 19. Retrieved March 17, 2016 from Business Source Premier Database

Deep Sea Drilling Project 2015.” The Columbia Encyclopedia, 6th ed.. 2015. Encyclopedia.com. 17 Mar. 2016 <http://www.encyclopedia.com>.

Dictionary.Cambridge 2012. PESTLE analysis. [online] Available at: http://dictionary.cambridge.org/dictionar0y/business-english/pestle-analysis?q=pestle+analysis [Accessed: 6th august 2012].

Helman, C, 2015. Forbes.com, Retrieved March 17, 2016 from http://www.forbes.com/sites/christopherhelman/2015/03/16/oil-layoffs-itemized-75000-andcounting/

Deepwater.com, 2016. Deepwater.com accessed on 18th March. 2016 at <http://www.deepwater.com/>

Katsaros, J.&Christy, P. 2005. Getting It Right the First Time: How Innovative Companies Anticipate Demand. Westport, CT: Praeger

Kamalick, J. 2007. Untitled. Chemical Business Americas, p. 26. Retrieved March 17, 2016

Maksoud, J. 2007. International investment pours into Africa. Pipeline and Gas Journal,pp. 42-44.

Porter, M. 2008. The Five Competitive Forces That Shape Strategy. Harvard Business Review, 15 January 2011.

Redall, B, 2012. Reuters.com, Retrieved March 17, 2016 from http://www.reuters.com/article/us-fieldservices-powerstruggleidUSBRE8AC05S20121113#y2LttEqUfwzf4Kja.97

Schlumberger 2008. Day rate. Oilfield Glossary. Retrieved March 17, 2016 from http://www.glossary.oilfield.slb.com/Display.cfm?Term=day%20rate

Transocean, Inc. 2007a. Responsibility. Retrieved March 17, 2016 from www.deepwater.com

Transocean, Inc. 2007b. Our company. Retrieved March 17, 2016 from www.deepwater.com.

Turner, H. (2007). Conversation about Transocean and alternative fuels.

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British steel industry Essay Paper

British steel industry
British steel industry

Background to the British steel industry

Steel constitute essential aspects of most elements of everyday life. Steel supports a broad range of businesses and practices. In the UK for instance, steel contains a key ingredient for various industries. Steel is used in various strategic processing and building supply chains.

Collectively, these industries embody 20 percent of those engaged in the production sector across the UK and create Gross Value Added (GVA) of £24.6bn (Bowler, 2016). The global steel industry in the UK is faced with extremely tough economic circumstances. Steel overproduction globally stands at thirty-five percent. This has seen the closure of several steel production plants in Europe.

Moreover, workers in the steel processing industry have fallen by seventy thousand. While demand for steel has not reverted to pre-crash levels, the cost of steel has dropped by 50% over the last few years. These uncertain times have culminated in some organisations having to assume severe commercial pronouncements. These consist of the closure of the SSI UK factory at Redcar, and innumerable layoffs at factories operated by Tata Steel UK and others (Simpson, 2012).

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As of 2014, the UK steel industry hired about 34, 500 workers from 465 areas and had an economic output of £1.7 billion. This type of placement is spread unequally across the UK, with fifty percent in Wales, Yorkshire and Humberside (Bowler, 2016). As such, the UK steel sector supports not only a collection of domestic industries but fundamentally local communities.

Whereas the steel industry has many benefits to the community, the product is subject to competition from any other in the market economy. The current crisis can therefore, be examined from a global and historical context. The UK steel business has withered significantly over the last four decades when it comes to production and job placement (Tovey, 2015). Conversely, other nations have enhanced capacity considerably.

In the previous decade, global steel production has gone through expansion, with overall production snowballing by ninety-six percent between 2000 and 2014. This escalation attributed for by China whose steel fabrication has increased four times since the turn of the century (Williamson, 2016). For the last forty years, steel production in the UK has fallen behind its competitors like France, Spain, Italy and Germany. Based on similar production, European nations, for instance, have put a premium on the domestic steel industry. 

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The role of government in handling the current crisis

During the crisis, the government took the centre stage and worked proactively as well as intensively to assist the British steel sector (Soubry, 2016). For example, the government hosted a steel conference to discuss the way forward with leading players in the industry to recognise the importance of steel firms among the locals. Other areas where the government has played a significant role are listed below;

Business rates

On business rates and steel firms, they are about 5 to 7 times compared to other rival nations in Europe. On the other hand, UK steel firms believe that there is a need for the government to remove investment machinery, as no measure has been taken. While such a move is associated with inexplicable effects, any adjustments of business rate would require transferring it to another sector. Because this issue will take the time to review as the local authority keep rates levied from organisations, there is no likelihood an immediate response as well as uncertainty regarding the government’s role to assist the sector in fulfilling these costs (Soubry, 2016).

Again, the government does not need EU to review business rates to provide an equal business field for all steel makers across the UK. Eliminating machinery from these rates may indicate the government’s dedication to rebalance the economy, increase the attractiveness of UK to domestic investors in production and maximise the sector’s output, and competitive edge by investing in sophisticated tools.

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Procurement

Currently, the government is discussing procurement policy to assist steel manufacturers in the UK to compete for major contracts. By late last year, the government had published standards to put into consideration when purchasing steel. This attempt is likely to enhance opportunities for suppliers while assisting steel manufacturers level fields to compete with global providers and spur rivalry.

These standards aim at helping the government use a strategic and open method to source steel in critical projects. It is practical to put tendering provisions best on these elements without necessarily violating stand laws, and this flexibility is a regular application in other nations. The government role in adjusting procurement standards is necessary is increasing the probability of UK steel organisations access bigger projects.

Nonetheless, the effects of these adjustments will take a long period to occur. Moreover, the government needs to take an active role in promoting the use of UK steel in projects especially, public infrastructure (Tovey, 2015).

Rewarding SSI employees

The government promised to pay employees following the closure of Redcar steelworks and the bankruptcy of SSI. The compensation amounted to 80 million euros, however about 30 million euros would be in rewards as statutory redundancy (Soubry, 2016). Much as the government is committed to rewarding SSI employees, the figures are mainly estimates since the actual spending will rely on demand and a person’s conditions.

Government’s move to assist the affected is vital, although its response highlights in rewarding and retaining individuals that lost their employment opportunities, rather than protectingassets that are of great significance to the nation. Much as the government has a role in protecting the affected, there is no proof in terms of attempts to save Redcar steelworks from closing.

The employees who lost their jobs were prioritised and encouraging providers to assist in the distribution of funds; it is not evident whether these funds are adequate to support not only economic redevelopment but also the needed retraining. In fact, the response of the government should be determined not by some funds located and the number of affected workers.

Macro-environment

Political factors

In the steel sector, the government play a significant function. For instance, the UK government imposes tariffs as well as barriers to protect domestic producers. Nonetheless, with Free Agreement Agreements (FTA) this function has been minimised. The UK government also offer tax holiday (subsidies in certain nations) to support the expansion of the sector. Moreover, governments streamline domestic and global environmental standards to minimise emissions while protecting the environment.

On the other hand, the government of India has initiated National Steel Policy to reduce the demand and supply gaps. Based on this policy the government gives the steel industry various incentives such as infrastructure, reduced duty and land. Since steel sector in India, the government has maximised sales tax from 15 to 20 percent while 75% of foreign direct investment (FDI) is permitted to present different concessions related to customs duty (Tovey, 2015). Nevertheless, with the current state of infrastructure in India is not adequate for the steel industry.

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Economic factors

Population growth, particularly in Russia, India, and China, has contributed to the high demand for cars, building and other infrastructural facilities that subsequently result to increase in demand for steel products. Consequently, the ballooning of different economies that permit duty-free imports have accelerated the demand for steel. However, with the current crisis, GDP is growing slowly (Robinson, 2016).  

Social factors

Steel sector provides employment opportunities to many; nonetheless, it divides a region into rural and urban areas since it is a certain area leading to its development. This sector plays a significant role in developing rural areas that in turn improves the living standard of the rural masses.

Technological factors

The steel industry is still using conventional technology. Steel companies use a considerable amount of energy, and the rising fuel cost is pushed producers to adopt efficient steel production techniques.  Furthermore, technology is vital in manufacturing quality steel items.

There is a lack of creativity when it comes to production, steel companies use electric furnace in production, but due to fluctuating energy, a significant proportion of the raw material is wasted (Wakefield, 2015). Technologies which are used are outdated; however, India’s Sail steel is planning to merge with PASCO to use modern technology.

Environmental factors

While steel industry is crucial, it creates adverse conditions to the environment. Moreover, many steel firms use pollution control as well as energy saving tools, which are not adequate to control the pollution. Nevertheless, certain steel companies across the world Like Tata uses environmentally friendly equipment in the production process to minimise carbon dioxide emissions (Simpson, 2012). In fact, the company has Ultra-low carbon steel manufacturing for reducing emissions in the atmosphere.

On macro environment factors,the steel industry appears weak in general. Also, the macro-environment factors surrounding the current crisis demonstrate a positive change in growth in particular nations. Much as the global economy is experiencing uncertainties, fluctuating cost of fuel may maximise economic development especially in oil-importing countries (Keir, 2016). Growth in the international steel sector has almost stopped.

With the increase of approximately 0.6 percent two years ago, demand was restrained at roughly 0.5 percent with a recovery of 1.5% in 2016. Main steel industries recorded a relatively high productivity in 2015, and the same is expected in 2016.  In the case of the uncertain market, some steel manufacturers are reducing production. Similarly, various steel projects have been achieved, and manufacturing started (Wakefield, 2015). Net importing countries continue to increase capacities.

Owing to weak demand for steel, the pricing for primary raw materials have been plummeting are likely to remain low. The cost of steel has been decreasing following excess steelmaking capacity and nose-diving raw material costs. The recent drop in oil costs has impacted steel prices, especially for tubes and pipes made from steel (Keir, 2016). Negligible revenues have led to a dwindling in the industry’s revenue over the last few years, with slight rebounds anticipated shortly.

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Recommendations

Based on the above analysis, the government is dedicated to providing an equal ground for steel producers in the UK. As such, British steel should take advantage of this move and increase its attractiveness to domestic investors so as to enhance competition, productivity and efficiency through investment in sophisticated equipment.

British steel should not rely on government support, regardless of how essential they may. However, British Steel is entitled to government support particularly regarding domestic laws allowing them to compete effectively with other European nations and at the global level when it comes to securing major projects.

In fact, British steel should collaborate with the government to recognise the magnitude at which other industries are threatened due to national guidelines. Therefore, British steel should establish mechanisms for working with other industries and ways of ensuring that they promptly respond to a crisis before they cause damage.

With regards to procurement standards, which have been amended, British steel should say comprehensively how such rules are beneficial to the sector and the supply chain by expensive procurement decisions. Furthermore, the British steel should initiate and develop internal R&D ability to constantly;

  • Reinforce production technology to ensure the sector is environmentally sustainable and efficient
  • Look for tactics to convert by-products to energy that may be recycled, this will reduce energy expenses while generating additional income for steel industry
  • Look for an alternative material, an aspect that will minimise dependence on metal.

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Conclusion

In a nutshell, this analysis demonstrates that the UK government recognises the steel sector as a key industry. However, past governments lacked an effective strategy to detect and tackle the crisis. Following the closing of Redcar steel, the UK leadership has attempted to respond to the effects of such closures in terms of policy framework at the local and global level.

Nevertheless, increased support has not contributed to a quantifiable effect for industry players as well as the community. Nor is the measure in place is adequate to present future certainty. As such, the UK government should collaborate with steel sector to adopt sustainable strategies for steel producers.

Bibliography

Bowler Tim. 2016. Britain’s steel industry: What’s going wrong? Accessed on 2nd of March, 2016 at http://www.bbc.com/news/business-34581945

Keir Mudie 2016. How the UK steel industry crisis and worldwide slump in oil prices will affect YOU. Accessed on 2nd of March, 2016 at http://www.mirror.co.uk/news/uk-news/how-uk-steel-industry-crisis-7232861

Robinson Martin 2016. British steel industry enters ‘death spiral’ after another 1,000 jobs are axed. Accessed on 2nd of March, 2016 at http://www.dailymail.co.uk/news/article-3404832/British-steel-industry-enters-death-spiral-1-000-jobs-axed-Government-sits-hands-critics-say.html

Simpson, Rob 2012. “Tata Steel restructures to improve the competitiveness of UK operations through market cycles. Accessed on 2nd March. 2016 at http://www.tatasteeleurope.com/en/news/news/2012/2012_tata_steel_restructures

Soubry Ann 2016. Statement on the UK steel industry. Accessed on 2nd of March, 2016 at

https://www.gov.uk/government/speeches/statement-on-the-uk-steel-industry

Tovey Alan. 2015. Steel crisis ‘strikes to heart of UK manufacturing’ Accessed on 2nd of March, 2016 at http://www.telegraph.co.uk/finance/newsbysector/industry/11944254/Steel-crisis-strikes-to-heart-of-UK-manufacturing.html

Wakefield, Adam. 2015. Steel Industry in Crisis. Accessed on 2nd of March, 2016 at http://www.fin24.com/Economy/Steel-industry-in-crisis-Jim-20150824

Williamson David 2016. Warning that China is trying to ‘kill off’ the UK’s steel industry. Accessed on 2nd of March, 2016 at http://www.walesonline.co.uk/news/politics/warning-china-trying-kill-off-10771302

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Quality Health Care Case Study

Quality Health Care
Quality Health Care

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Quality Health Care

Case Study

Introduction

Massachusetts General Hospital was established in the year 1811 and has ever since been committed to the delivery of quality health care. Through the course of history, the medical institution has been committed to the advancement of care through appropriate pioneered research and education to its professionals(Maillet, Lamarche, Roy, & Lemire, 2015). Currently, Massachusetts General Hospital based in Boston is ranked among the top 16 pediatric and adult institutions that offer a bed capacity of 947 and surgical facilities that can admit close to 48,580 patients.

The medical facilities mission stands at a guided approach in meeting the needs of patients and families through the delivery of quality care within a safe and compassionate environment that is advanced through innovative research and education with the intent of improving the well-being of the community. This paper aims at conducting a study on some of the internal and external factors that affect the manner in which healthcare is dispensed in this hospital.

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Internal Factors that Impact the Business

Within different health care facilities, it is essential to consider that many of the employees and the management experience distress. These distresses are attributed to the internal and external factors that affect business (Maillet.et, al.2015). As compared to the external factors, it is vital to note that the internal factors tend to have more direct impact on an organization. In consideration of the Massachusetts General Hospital, it is essential to consider that some of the internal challenges that the organization faces include:

  1. Finances and Resources

The availability of finances and resources has the capacity to impact medical services within an institution of health. This is in consideration of the fact that the demands of medical services tends to be beyond the capacity of a health care institution. On the other hand, healthcare resources tend to be limited with the expectations of the patients considerably higher, a factor that points out to the low quality of health care services (Maillet, et, al.2015).

This has been considered to affect the quality of the health care providers. The limited access to resources translates to less medical aids, infrastructures and equipment’s that spur the process of healthcare delivery within a healthcare system.

  • Service Delivery

The quality of medical services and care primarily depends on service delivery, a factor that requires knowledge and technical skills of the practitioners. Physicians who are poor in the delivery of health services to patients undermine the standards of care, a factor that negatively impacts the delivery of health care services within an institution(Maillet, et.al.2015). This requires that physicians improve their knowledge and competencies with the aim of delivering quality medical services that impact the medical facility.

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  • Human Resource Management

Within a healthcare organization, it is essential to consider that the Human Resource management approaches play a significant role in impacting the quality of health care services. HR management in this case plays an essential role in the manner in which patients are served(Maillet, et.al.2015). On the other hand, the HR and its functions of employing and terminating employees contribute to the success or failure of an organization. The allocation of resources is also another significant element that the HR plays in the dispensation of quality services within an institution of health.

  • Research and Development

In the field of health care services, the element of research and development remains essential since the decision makers rely on this information  on how to improve the health care systems(Maillet, et.al.2015). The role of an effective Health Care Research and Development aids in the provision of information that may lead in the improvement of health care services. This clearly determines that an ineffective research and development approach within a medical institution may hinder the manner in which healthcare services are dispensed, thus impact an organizations functions.

External Factors affecting Health Care Services

It is essential to consider the fact that there are some external factors that additionally affect the manner in which health care services are delivered within an institution. These factors would include:

Economic factors:

It is vital to consider the allocation of decision making under the consideration of economic factors needs to be considered in the offering of effective services within a health institution. Economic factors in this case infer to the resource pressures that have always placed constraints within the health institutions and influence the manner in which decision are made within the health care sector.

According to Maillet et, al (2015), financial constraints are known to contribute to decisions that limit and reduce the investments made on health care. This clearly determines the fact that economic factors have an impact in the delivery of health care services.

Political Factors

It is essential to consider the fact that the lack of political stability within a nation has the capacity to influence health care. On the other hand, political figures are prone to develop legislations that either limits the manner in which healthcare services need to be dispensed within a facility, thus impacting the manner in which healthcare services are delivered(Maillet, et.al.2015). This can be seen in the manner in which laws are developed in regards to costs and prices in healthcare that impact the patients and affect other health institutions.

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Social Factors

Sex, age and hereditary factors remain some of the elements that also determine the manner in which quality healthcare services are offered. The choices that are made are in other words arrived at under the consideration of social factors such as the cultures of the patients, a factor that may limit the delivery of quality health care(Maillet, et.al.2015). 

On the other hand, the structure of the society has a contribution in healthcare delivery since the elements of social support and networking in connection to cultures are considered in healthcare. The development of environments that are socially unfavorable in this case may impact health care systems.

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Technological

Medical technology is a term that is used to determine the equipment’s, procedures and processes under which medical care is dispensed within a medical facility. An instance of technological changes in the medical field would include the development of new surgical procedures, new medical equipment’s and so on(Maillet, et.al.2015).

It is in this case essential to note that the aspect of technology has an adverse effect on health care and the manner in which quality is offered within a medical institution. The lack of appropriate technological outputs in this case limits the delivery of quality healthcare services within a health institution, a factor that affects an organization.

Conclusion

It is vital to consider that the healthcare sector is comprised of many institutions, resources, people and organizations that are comprised together by established policies whose purpose is geared towards the promotion, restoration and the maintenance of health care services. In this case, hospitals are required to effectively function through a system that ensures that its structures execute high-quality services to the patients(Maillet, et.al.2015).

Organizations that have these kinds of structures are known to take the vertical organizational structure through the inclusion of many layers of management, a factor that determines the level where Massachusetts General Hospital is classed. These numerous layers of management are developed to ensure that roles and responsibilities are shared and tasks are achieved exactly as required.

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The organizational structure of Massachusetts General Hospital in this case works through the inclusion of several layers of management that are tasked with different responsibilities. These structures are made up of the boards of directors that consist of influential members within the health fraternity. On the other hand, the Board members leave it upon the executives to oversee the decisions and the day to day operations of the hospital and the manner in which they are performed(Maillet, et.al.2015).

On the other hand, the department administrators are also considered in the structure of the organization and are tasked with the responsibility of reporting to the management. Departments within the medical institution have department administrators who oversee the functions of the department within this hospital. 

It is additionally essential to consider that the patient managers are also part of the hospitals structure and are mainly tasked with the responsibility of overseeing patient care within the institution. Lastly, the service providers include the staff members that conduct the operations of medical facilities on a daily basis. It is in this case essential to consider that the healthcare sector is comprised of many institutions, resources, people and organizations that are comprised together by established policies whose purpose is geared towards the promotion, restoration and the maintenance of health care services.

References

Maillet, L., Lamarche, P., Roy, B., & Lemire, M. (2015). At the heart of adapting healthcare organizations. Emergence: Complexity & Organization, 17(2), 1-11. doi:10.emerg/10.17357.03ec71f53f2d5b9105642fb36f20c406

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Madison Plc Funding Analysis

Madison Plc Funding Analysis
Madison Plc Funding Analysis

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Madison Plc Funding Analysis

Introduction

Organizations are usually formed with an objective of gaining profit and attaining growth. This means that the management of an organization is always aimed at ensuring that operations are in the right order for such to happen. This calls for various processes to be initiated for the purpose of proper operation. Firstly, proper strategic planning has to be carried out.

Secondly, the finances of an organization have to be organized so that the reported results may be impressive. To understand better, company analysis is necessary since it gives a brighter picture of an organization’s financial status. This report will focus on Madison Plc for analysis. It will give a detailed explanation of the various funding sources that Madison Plc can have for its expansion plans.

Additionally, the advantages and disadvantages of each source of funding identified will be explained deeply. For better understanding, the report will also focus on the ways that Madison Plc can manage the sources of funding for better results. In the main part of this report, matters related to management of working capital will also be highlighted. 

For better understanding of this company’s investment options, analysis of different options will be highlighted and implications outlined properly. Additionally, the report will show ratio analysis of two companies that it is aiming at acquiring; thus getting an opportunity to make a choice. In the conclusion part of this, a summary of the main point will be indicated for better understanding.

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Funding

For most organizations, getting adequate funding is one of the major challenges of being in business (Johnson, Scholes & Whittington 2007, p. 12). This is because resources are usually scarce, and money is part of scarce resources. Madison Plc has to seek more funding for the purpose of expanding its operations across the globe as planned. This means that the company has to look for the sources of more money. The different sources of funding that Madison Plc can utilize are explained below.

  1. Debt financing

Debt financing refers to raising capital for a business through getting loans or credit facilities from lenders (Gupta 2011, p. 43). This means that an organization may go ahead and apply for financing in some of the known lenders. Interestingly, companies are known to rely on lenders as a means of accessing more capital for its operations (Kaplan & Norton 2004, p.98).

Therefore, Madison Plc can move ahead and approach some of the available lenders for funds to push forward its expansion agenda. This may be done through various arrangements; Madison Plc may get into an agreement with lenders regarding the percentage amount of gain to share. Secondly, the parent company and Madison Plc may agree on the payment period for any more financing granted.

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  • Advantages of debt financing

Debt financing is associated with various benefits. One of the advantages of using debt financing is that the risk associated with giving some ownership to new investors is reduced. With debt financing, an organization obtains money from lenders who do not need any part of the company. As a matter of fact, debt financing connects the lender and an organization through the periodic payments.

Secondly, it does not subject an organization to divided control as is the case with equity financing. This means that decision making organ of the organization keeps on functioning normally. The third benefit of debt financing is that an organization is able to have more money as retained earnings. It has been observed that despite the fact that the company pays interest on debt, the amount of money spared which would have gone to additional investors witnessed in equity financing.

  • Disadvantages of debt financing

One disadvantage of debt financing is that the company bears the burden of debt management. Having taken financing from loans, an organization has to ensure that the facility is properly management (Kaplan and Norton 2006, p.89). The burden of following up on the repayment records is tedious and a burden to an organization. Additionally, debt financing involves more cost for an organization. According to Arnold (2009, p.24), going for debt financing means that an organization has to pay interest to cover the cost of getting the credit facility.

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  1. Equity financing

Equity refers to the shares of an organization. Therefore, Madison Plc can use equity as to fund its operations. Through equity, this company can invite interested investors to purchase some shares in the company. This will make the investors shareholders while the company benefits from the money paid for the shares.

Advantages of funding through equity

One advantage of equity financing is that it creates a possibility of meeting people who are beneficial to an organization. Having investors purchase the shares of a business may create the benefit of having knowledgeable people form part of new investors. The benefits may also come as a result of having new investors who have more resources to lend to the organization. Having more able people get in the ownership of a business is always very important.

This is because the new investors may extend more money for use in the operations of an organization.  Additionally, the new shareholders may be able to give the organization beneficial business connections. According to Hill and Jones (2007, p.19), new owners of a business may bring about the much needed network in the business community.

The second benefit of equity financing as a source of capital is that there is no burden involved in management of credit facilities. It is worth noting that whenever an organization gets into debt, there is always need to have proper credit management, something which is not experienced with equity financing. The burden of extra cost incurred through payment of interest is not experienced with the use of equity financing.

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Disadvantages of equity financing

Equity financing is known to have various disadvantages to an organization. The first disadvantage is that the new investors will have to get part of the company’s profits. According to Neale and McElroy (2004, p.16), important to note that shareholders are usually motivated by the share of profit that they get from an investment. This means that the profit of an organization will end up being divided among the increased number of shareholders. The second disadvantage of going for equity financing is that the management of an organization becomes more divided.

Equity financing is known to divide the control in management of an organization (Debarrshi 2012, p. 98). With shared control of the business, decision making process becomes complicated. Finally, equity financing is disadvantageous in that unnecessary disagreements may arise. This becomes more complicated if some of the new shareholders are not team players.

  1. Retained profits financing

Retained profit is the other source of capital that Madison Plc can have. With retained profit as a source of capital, an organization usually ploughs back some of the earned profit. This means that instead of the profit being allocated for other purposes such as payment of dividends, the company uses it to carry out capital operations.

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Advantages of funding through retained profit

One advantage of financing the operations of a business through retained earnings is that the level of debt in the organization does not increase. With retained earnings, the business does not incur any cost such as interest on loans as is the case in debt financing. This means that an organization does not reduce its net profit as a result of financing expenses.

The second benefit of financing through retained earnings is that an organization maintains its independence. This means that the management of an organization is not diluted as a result of new investors in the shares of an organization. This means that the decision making process in the organization does not become complicated and unnecessarily long. Additionally, conflicts in the organization do not increase as would be the case with equity financing.

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Disadvantages of funding through retained profit

One disadvantage of using retained earnings as a source of capital is that it takes a long time before a considerable amount of money is ploughed back. It is worth noting that retained earnings reduce the speed with which an organization can grow through more investments. It is usually a very slow source of revenue. Secondly, retained earnings as a source of capital reduce the liquidity of an organization.

Using retained earnings to expand or have more investments means that cash for the business is reduced. This risks crippling other business commitments that require cash. Additionally, the use of retained earnings as a source of financing denies an organization an opportunity to gain from new members of the organization as is the case in equity financing.

Efficient working capital management in improving cash flow

It is worth noting that proper management of the working capital of an organization is very important (Gray, Salter & Radebaugh 2011, p. 34). This is because it contributes in shaping the well being of an organization. Madison Plc can do away with some of the non-current asset. Additionally, for proper management of the working capital of Madison Plc, long-term debt financing can be sought.

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Break-even analysis as a tool for decision making

Break-even analysis is a tool used in determining the level of operation in which an organization will be able to just cover its costs. At the break-even point of an organization, there is no loss or profit made from operations in place (Keller & Price 2013, p.56). Break-even point is usually indicated through showing that the income generated equals the total cost involved. For Madison Plc, break even analysis can be helpful in deciding which software to produce. This can be done through looking at the cost that would be covered by the returns.

Breakeven point= Sales = Variable Cost +Total Cost

Madison Super

Assuming that the fixed cost = $5,500

And variable cost = $2,015 per unit

The price per unit of output=$6,200

P × Q = Vc × Q + Fc

5,500*Q = 2015Q + 5,500

5,500 Q = 2,015Q + 5,500

5,500Q – 2015Q = 5,500

3,485Q = 5500

Q = 5,500 / 3,485

Q = 1.57 units

The BEP in units= 1.57 units

Break-even point in terms of money= (1.57 units) × ($5,500) = $8,635

Therefore, the breakeven point is at the point where the sales stand at $8,635.

Profit=Sales-Total cost

=Total cost=$7,515

=$8,635-7,515=1,120

Madison Platform:

Assuming that the fixed cost = $8,500

And variable cost = $1,847 per unit

The price per unit of output=$6200

P × Q = Vc × Q + Fc

6,200 *Q = 1847Q + 8,500

6200 Q = 1847 Q + 8,500

6200Q – 1847Q = 8,500

4,353Q = 8,500

Q = 8,500 / 4,353

Q = 1.95 units

The BEP in units= 1.95 units

Break-even point in terms of money= (1.95 units) × ($6,200)

= $12,090

Therefore, the breakeven point is at the point where the sales stand at $12,090.

Profit=$12,090-Total cost

Total cost=$10,347

=12,090-10,347=$1,743

Loss

From the break-even points of the two options, Madison Plc should invest in Madison Platform since profit at the break-even point is higher than that of Madison Super.

Other factors a firm may take into account when making investment decisions

Making of investment decisions are usually very sensitive for an organization. This is because they determine the future of an organization. Investment decisions should be done with care since any mistake may lead to poor performance of organization. The other factor that Madison Plc may take into consideration when making investment decisions is the payback period of each investment option.

The payback period of an investment refers to the duration that an investment will take before the initial capital used is recovered. Therefore, Madison Plc should go for investment options that have the shortest payback period. According to Boddy (2005, p.80), an investment that has a short payback period is the best for an organization. A short payback period of an investment means that in a short while, an organization will start enjoying profit without considering the capital employed.

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The other factor that Madison Plc should consider when making investment decisions is the accounting rate of return. According to Proctor (2012, p.21), rate of return refers to the amount an investment pays back to the organization with regard to the capital involved. It is important for Madison Plc to go for investments with the highest accounting rate of return.

Ratio analysis of Puteaux France and Melia Portfolio Research Spain for consideration by Madison Plc

Financial ratio analysis is a tool used in analyzing the performance of an organization. Financial ratios are usually useful in scrutinizing various aspects of a business. For the purpose of decision making regarding the company that Madison Plc should invest in, the profitability, liquidity and efficiency ratios of Puteaux digital France and Melia Portfolio Research Spain will be calculated.

  • Liquidity ratio

Liquidity ratio measures capability of an organization to handle short-term commitments through the use of its short-term assets (Hermanson& James 2012, p.16). Some of the liquidity ratios for two companies are as calculated below.

The current ratio

Current ratio = Current assets

                       Current liabilities

Puteaux digital France
 Short-term assetsLiabilities (short-term)Current Ratio
20113,8792,1841.78
20124,4571,4902.99
20138,3301,6934.92
Melia Portfolio Research Spain   Current Assets Current Liabilities Current Ratio 2011 3,879 9,834 0.39 2012 4,457 13,490 0.33 2013 8,330 17,687 0.47 

From the current ratios calculated above, Puteaux is seen to have the best relationship of current assets with current liabilities. The current assets are seen to cover the existing assets in more than 1 time. Under this ratio, Madison Plc should go for Puteaux digital France. According to Collier, (2009, p. 17), current ratio should not be too high.

Quick ratio

Acid test ratio = Current Assets – Stock

Current Liabilities

Puteaux digital France
 Current Assets – stockCurrent liabilitiesQuick Ratio
20113,8792,1841.78
20124,4571,4902.99
20138,3301,6934.92
Melia Portfolio Research  Spain
 Current Assets-stockCurrent LiabilitiesQuick Ratio
20113,8799,8340.39
20124,45713,4900.33
20138,33017,6870.47

From the quick ratios calculated above, Puteaux is seen to have the best relationship of current assets with current liabilities less stock as indicated by the quick ratio, which is more than 1. The current assets are seen to cover the current assets in more than 1 time without consideration of the inventory. Under this ratio, Madison Plc should invest inPuteaux digital France.

  • Profitability ratios

Net-profit margin

Net profit margin Net profit x 100

Sales

Puteaux digital France
 Net Profit before TaxSales%
20111,6589,40617.63
20122,19710,81220.32
20132,39511,51620.80
Melia Portfolio Research  Spain
 Net Profit  Sales%
2011-1,38715,529-8.93
2012-1,59517,849-8.94
2013-1,83320,516-8.93

Considering the net profit margin, Madison Plc should invest in Puteaux digital France. This is because it has a high net profit margin compared to Melia Portfolio Research Spain. A high net profit margin indicates that an organization has a higher growth capability than another one whose net profit margin is low.

Return on Capital Employed

This is a measure of the gain realized in comparison with the capital invested.

Return on capital employed=Operating profit x 100

Capital

Puteaux digital France
 Net Profit before TaxCapital%
20111,6587,87321.06
20122,19710,06921.82
20132,39512,46419.22
Melia Portfolio Research  Spain
 Net Profit before TaxCapital Employed%
2011-1,3874,910-28.25
2012-1,5953,315-48.11
2013-1,8331,482-123.68

The return on investment of the two companies shows that Puteaux has a better return. This means thatPuteaux has been able to realize more gain on the capital invested. Therefore, Madison Plc should invest inPuteaux digital France since it has a higher net profit margin than Melia Portfolio Research Spain.

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  • Efficiency ratios

Asset turnover ratio

Asset turnover ratio measures the extent to which an organization’s assets have been utilized.

The asset turnover ratio = Sales Revenue

 Net Assets

Puteaux digital France
 SalesNet assetsAsset  turnover ratio
20119,4067,8731.19
201210,81210,0691.07
201311,51612,4640.92
Melia Portfolio Research  Spain
 SalesNet assetsAsset  turnover ratio
201115,5294,9103.16
201217,8493,3155.38
201320,5161,48213.84

From the calculations above, Melia Portfolio Research Spain is seen to be having a higher asset turnover ratio. This means that Madison Plc should be interested in putting his money on Melia Portfolio Research Spain than Puteaux digital France.

Upon analysis of the several ratios for two companies, most ratios are in favor of Puteaux digital France. Therefore, Madison Plc should confidently go for Puteaux digital France as the best investment option.

Recommendations

It is always important for organizations to ensure that actions that are fundamental in performance improvement are done in the earliest time possible. Therefore, it is significant for the management of Madison Plc to guarantee that all what is required for the purpose of making the investment plans successful is done early enough. Firstly, the management of this company should ensure that the source of financing for new investment is identified as soon as possible.

With several sources of finances being in place, it is reasonable to go for the option that gives the organization optimal results. Additionally, the company should look for the option that upholds the independence of the company. With this in mind, Madison Plc should go for debt financing as the source of finance for its projects.

Working capital management is a very fundamental aspect in business. Madison Plc should ensure that there is proper management of working capital for the purpose of creating sustainability of the current position of the organization. It is important for the company to guarantee that the best ways of improving the working capital of the organization are employed. Disposal of some long term assets should be done on time to create better current health in the organization.

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Conclusion

From the ratio analysis, it is evident that the company has been able to have a good performance. This means that ratio analysis should be carried out regularly to ensure that the various aspects of Madison Plc are understood well. Madison Plc should also ensure that proper working capital management takes place. This is important since it safeguards that the company improves its current health. Madison Plc should certify that there is good choice of investments.

According to Angwin (2007, p.46), investment decisions should always be made in such a way that encourages good performance and optimal performance. To succeed in making good investment decisions, the organization should use the available investment analysis tools. With this done, it will be possible to make all decisions regarding investments.

In terms of financing, the company should ensure that it goes for debt financing. This is good for this company since it will guarantee that there is independence in management. Additionally, debt financing will increase the value of retained earnings for the company.

References

  1. Angwin, D 2007,Mergers and Acquisitions. Oxford: Blackwell.
  2. Arnold, G 2009, Corporate Financial Management. (4th Ed) Harlow: FT/Prentice Hall.
  3. Bertalanffy, L 1950, “An Outline of General System Theory.” British Journal for the Philosophy of Science, Vol. 1, No. 2
  4. Bertalanffy, L 1968,General System Theory: Foundations, Development, Applications New York: George Braziller
  5. Bocij P, Greasley A and Hickie S 2008,Business Information Systems (4th Ed.), Harlow: FT/Prentice Hall,
  6. Boddy, D 2005,Management: An Introduction, (3rd Ed), Harlow: Pearson Education Limited
  7. Collier, P.M2009,Accounting for Managers: Interpreting Accounting Information for Decision Making. (3rd Ed) Chichester: Wiley.
  8. Debarrshi, B 2012, Management Accounting, Pearson Education India
  9. Gray, Salter &Radebaugh 2011, Global accounting and control: A managerial emphasis. New York: Wiley.
  10. Gupta, A 2011, Financial Accounting for Management: An Analytical Perspective, Pearson Education India.
  11. Hermanson& James, 2012, Accounting Principles Volume II, Dow Jones-Irwin
  12. Hill, CL and Jones, GR (2007),Strategic Management Theory: An Integrated Approach. Boston: Houghton Mifflin.
  13. Johnson, G, Scholes, K and Whittington, R 2007, Exploring Corporate Strategy. (8th Ed) Harlow: FT/Prentice Hall.
  14. Kaplan, RS and Norton, DP 2004,Strategy Maps: Converting Intangible Assets into Tangible Assets. Cambridge, Mass: Harvard Business School Press.
  15. Kaplan, RS and Norton, DP 2006,Alignment: How to apply the Balance Scorecard to Corporate Strategy. Cambridge, Mass: Harvard Business School Press.
  16. Keller, S & Price, C 2013, Beyond Performance: How Great Organizations Build Ultimate Competitive Advantage, John Wiley & Sons.
  17. Neale, B and McElroy T 2004,Business Finance:: A Value Based Approach (1Ed) Harlow: FT/Prentice Hall
  18. Proctor, R 2012,Managerial Accounting: Decision Making and Performance Improvement (4th Ed) Harlow. FT/Prentice Hall.

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Strategic Change at the American Red Cross

Strategic Change
Strategic Change

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Strategic Change at the American Red Cross

American Red Cross is a non-profit humanitarian organization which provides emergency assistance or services and disaster relief to Americans. In addition, the organization educates people inside the United States on how to avert risks in the society. It is beyond doubt that the American Red Cross performs functions significant to the lives of Americans. 

Founded in May 21, 1881, the organization has alleviated human suffering in various ways. It has save a number of lives especially those affected by natural disasters and victims and survivors of war or terror attacks. The lives of the police or army policies are in the hands of the American Red Cross, a role which further highlights its significance (McGovern, 2011).

The organization has been applauded by most Americans for its effective service delivery. However, the organization has been plagued with a number of problems in the recent past and this has subjected the lives of many Americans to danger. The organization continues to face other challenges have impacted its growth and development. With the significance of this organization in mind, it is critical for the entity to pursue strategic change as a way of realizing stability and growth which it enjoyed in the 20th century.

The nature of disasters has changed significantly hence becoming hard to save the lives of Americans using the traditional methods employed in the 20th century. The causes of death around the world have become complex hence demand more complex solutions. Therefore, strategic change should be assumed in order to turn around things in the country and to restore confidence that Americans had in it.

Additionally, the activities of the organization have expanded. While it was meant to help those affected by natural disasters, soldiers and victims of war, American Red Cross is expected to offer community education and outreach. Generally speaking, strategic change is necessary at American Red Cross in order to change its design of response to disasters hence effectively alleviating human sufferings (The American Red Cross, 2014).

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SWOT Analysis of the American Red Cross

Strengths

Strong brand quality

The success of the American Red Cross is largely influenced by its brand strengths.  It has strong brand quality which is attributed to its contributions to humanitarian history. The entity has gained popularity and respect from the Americans owing to the previous contributions to saving humanity. For an entity to have a strong foundation, it must have depth.

The American Red Cross is supported by more than 700 locally chapters throughout the United States, which perform more than 200,000 blood drives every year. This explains why this organization is the largest blood supplier in the country (The New York Times, 2015).

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Strong resource base

It is not easy for an entity to achieve strong quality brands if there are no sufficient resources. The American Red Cross has a wide network of both human and financial resources, and this explains why it has been able to deliver the services as expected by the public.

Advanced volunteers network            

         The strengths of the American Red Cross lie in the advanced volunteers’ network. There is a high number of youth who have volunteered to support the functions of the organization. The entity has youth marketing program which has about 169,000 volunteers, and all of them work towards ensuring realization of the organization’s objectives and mission (The American Red Cross, 2014).

A high trust from the public

      The American Red Cross is trusted by majority of the Americans, some of them have volunteered to supports its functions. Majority of the Americans are of the view that the organization is effectively delivering its mandate. There has been no case of corruption or mismanagement of funds, and this is the main reason why majority of the Americans have donated their money to support organization’s programs (The New York Times, 2015).

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 Youth Marketing Strategy

    The presence of the youth marketing strategy puts the American Red Cross ahead of other humanitarian organization in the United States. With this strategy, the company has been able to use interactive mediums to conduct marketing activities.

Better Coordination

          Proper coordination of activities is one of the aspects which have contributed to the success of the American Red Cross. This means that the company is functioning effectively and efficiently (McGovern, 2011).

The strengths discussed above are critical for the success of the strategic change process. The American Red Cross should capitalize on this strength in order to succeed in this pursuit.

Weaknesses

Poor Handling of the Resources

       Management of resources is critical for success of any organization. Hurricane Katrina wrought a widespread devastation which compelled Americans to rethink of the responses adopted by the government as well as the humanitarian organizations. The American Red Cross, which is the de factor human side of the Federal Emergency Management Agency, was on the spotlight.

The issues which unfolded after this unforgettable event raised eyebrows about mismanagement of the resources by the entity. The entity later admitted that it had miscalculated the number of personnel to engage in evacuation of the victims in hotels and motels.

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Assumption that it is a government project

    There is a widespread believe that the American Red Cross is the project of the government hence should be supported and funded fully by the government. Consequently, the number of supporters continues to decline every year (Weerawardena & Mort, 2012).

Low Transparency Level

     The American Red Cross has been accused of providing misleading information and data about how it has been spending Donor’s Dollars. How the company used Hurricane Sandy funds remains a secret up to now, something which would definitely inflict a competitive harm (The American Red Cross, 2014).

In the pursuit of the strategic change, the American Red Cross must identify these weaknesses and establish the right approaches to handle them as it would negatively affect the whole process.

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Opportunities

Wide network which enables the company reach global community

          The American Red Cross has established its presence in majority of the parts in the United States. However, it has the opportunity to capitalize on its ability to establish more presence in all regions both locally and internationally and this would enhance its efficiency in delivering the services.

New Media Channels Exploding

         The modern generation is innovative and technology savvy. This provides a golden opportunity for the American Red Cross to embrace new technologies to market its operation. Additionally, the entity can use celebrities to influence the actions of the modern youth (Dolnicar & Lazarevski, 2009).

New Ways of Connecting to the Public

         Other than social media platforms, which have emerged in the recent past, the American Red Cross can use blood drive activities to connect to the public.

Threats

Huge Competition

         There are numerous humanitarian organizations which offer services similar to those of the American Red Cross. Some of its rivals offer to pay those who donate blood (The American Red Cross, 2014).

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Regulatory Compliance

 The government of the United States established policies which governs operations of every non-profit organization. For the American Red Cross to perform its operations, it must meet specific requirements. In some cases, meeting all the requirements is costly to the company. In the event that the organization is not able to meet the regulatory compliance, then the strategic change process will not be undertaken.

Busier Target

  The American Red Cross depends on the contributions of the young professionals, majority of whom are always busy. As such, the entity risk delays of its operations in some situations. Therefore, strategic change process is likely to be negatively affected.

Appreciative Inquiry 4-D cycle

Discovery

   While the organization faces some challenges and shortcomings, it is also important to highlight that it has good history marked with great successes. The organization uses the success story of the past as a tool for developing better outcome for the future (Whitney & Cooperrider, 2011). Notably, the fundamental goal of this strategy is to capitalize past success to create an image of excellence for its customers and shareholders. This strategy will paint the organization as effective and excellent thus making customers and shareholders ignore any shortfall associated with it.

Dream                                      

       In regard to design, the organization projects poor strategies. Specifically, it has poor strategy in regard to sustainability as it depends mainly on donors as one of their sources of finances. With great scrutiny and many conditions that come with this source, sustainability is not secured (Whitney & Cooperrider, 2011).

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Design

          Evident in its strategies, American Red Cross has successfully crafted a good and ideal organization using the positive successes from the past. This will inform a clear image of the future and this will be felt both at individual and organization levels, making the organization to achieve future possibilities.

Destiny

         In regard to this strategy, the organization posts positive results. For instance, there is a great sense of belonging and purpose within the organization, and employees as well as shareholders taking part in major decisions. This will create a shared vision that will also be executed through shared values (The American Red Cross, 2014).

Comparison of the Organizational Outcomes using the Two Analysis Methodologies

       From SWOT analysis, it is clear that the American Red Cross has the right resources and capabilities necessary for successful strategic change. The organization can capitalize on its strength to succeed in this pursuit. Strong quality brand is vital in this endeavor. The company is trusted highly by the public and this is important towards realization of the intended objectives of strategic change.

Notably, the weaknesses discussed are likely to pose challenges in this process. The company has the responsibility to identify these weaknesses and convert them to be strengths if predetermined objectives are to be achieved. Appreciative Inquiry analysis points out some of the strengths that are similar to those identified by SWOT analysis.

AI identifies good long history as one of the aspects which will enable the company succeeds with regard to this strategic change. The strategic change is closely linked to the mission of the company, which is to offer quality services, something which is also identified in SWOT analysis.

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Conclusion

        The American Red Cross has gained popularity for its strong quality brand and the nature of services it offers to Americans within and outside the United States. While it is easy to conclude that the organization is doing perfectly well, critical analysis shows otherwise. The nonprofit organization has faced myriad of challenges in the recent past, which has negatively service delivery.

This demands the management to undertake strategic change so as to restore the pride of the company. To achieve the intended results, it is important for the management to employ SWOT analysis and Appreciate Inquiry 4-D analysis to understand some of the aspects that will influence the process.

References

Dolnicar, S. & Lazarevski, K. (2009). Marketing in Non-Profit Organizations: An International Perspective. International Marketing Review, 26(3), 275-291.

McGovern, G.  (2011). The American Red Cross: On the Path to Stability and Growth. Retrieved March 31, 2016 from http://www.redcross.org/images/MEDIA_CustomProductCatalog/m6340469_PresidentialThree-YearReport.pdf

The New York Times (2015). Re-Examining the Red Cross. Retrieved March 31, 2016 from http://www.nytimes.com/2005/12/04/opinion/reexamining-the-red-cross.html?_r=0

The American Red Cross. (2014). About Us. Retrieved from, http://www.redcrossblood.org/about-us

Whitney, D. & Cooperrider, D. (2011). Appreciative Inquiry: A Positive Revolution in Change. New York: ReadHowYouWant.com.

Weerawardena, J. & Mort, G. S. (2012). Competitive Strategy in Socially Entrepreneurial Nonprofit Organizations: Innovation and Differentiation. Journal of Public Policy & Marketing, 31(1), 91-101.

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Transocean Strategic Management

Strategic Management
Strategic Management

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Transocean Strategic Management

1.0 Introduction

The paper will evaluate the strategic position of Transocean, a major player in global offshore drilling services in the oil and gas industry. Strategic management is a process that entails formulating and implementing main objectives as well as initiatives a company takes based on the available resources. It also takes into consideration the evaluation of external and internal environment in which the firm operates.

Founded in 1953, the company is headquartered in Houston Texas. Transocean administrative division has since shifted to Vernier, Switzerland for tax and client servicing reasons. Various models such as STEEPLE, Ansoff and Porter’s Five Forces will be used to paint the company’s strategic position when it comes to, macro-environmental review, competition, diversification strategy, market development, product development and market penetration. To wrap up, the paper will make recommendations regarding the direction the company has to take to remain sustainable.

1.1 Analysis of Transocean Limited

Transocean is a prominent global provider when it comes to offshore drilling services for energy establishments. The company owns and operates the world’s most multipurpose flotillas that concentrate on deep-sea and extremely harsh environment drilling (Deepwater.com, 2016). With a fleet of sixty-one portable offshore drilling components, the company offers powerful rigs for deepsea drilling. Transocean helps clients to establish and develop oil as well as natural gas stockpiles.

The company offers an exceptional drilling performance that is anchored in a solid experience that spans more than a half a century. Transocean shares are listed on the New York Stock Exchange under the acronym RIG and Swiss Stock Market under the acronym RIGN.Transocean operates more than 140 offshore rigs in almost all mainmarine markets. Apart from offering drilling services offshore, the company offersdrill management services globally.  Transocean operates not just the largest extreme-deepsea flotilla of drill ships global, but it is also the largest offshore fleet worldwide.

The company hires more than 20,000 employees with the technical expertise that is the envy of their business rivals(Deepwater.com, 2016). Moreover, Transocean provides management and accomplishment services for assessment and production firms regarding offshore drilling schedules. The company’s mission is to become a leading offshore drilling organisation that provides rig-based services with a global reach, by incorporating a highly dedicated workforce,state of the art machinery and ultra-modern technology, while concentrating on technically demanding environments (Transocean, 2007b)..

The company is dedicated to values that represent its focus, innovativeness, safety, trust and reliability. The company promises to surpass not just the anticipations of theclient, but employees and shareholders as well (Deepwater.com, 2016). Transocean’s strategic goals include getting aligned with its customers when it comes to supporting and ensuring delivery of clients’ business objectives. 

The company conducts its operations with distinction which is characterized by safety and efficientoffshore solutions (Deepwater.com, 2016). In addition,Transocean keeps on enhancing its corporate culture and processes to optimize returns. Lastly, the company not only attracts but also nurtures and retains the industry’s best employees.

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2.0 Industry Trends

Drilling oil and gas was previously dependent on backlogs. Contract bores alter their rates based on their rig charges relative to retailing oil and gas prices. Usually, contract bores tend to wait on the day down, and speedily adjust their prices upwards depending on how the markets are performing (Redall, 2012). There has been a widespread pattern of extreme deepsea rig business with strong daily charges.

However, there has been a downward trend in mid-water rig markets. The most lucrative market lies of the Gulf of Mexico and West African coastal line, down to the south of Africa. The demand for deep-sea rigs is anticipated to remain jerky in the short-term(Helman, 2015).As of now, approximately 206 floaters are operating under contract across the industry (Deepwater.com, 2016).A large percentage of the total number is idle for completing major contracts.

3.0 Analysis the different types of strategic options

3.1Ansoff Matrix:

    Existing Markets    Market Penetration      Product Development  
    New Markets  Market Development      Diversification    

Existing Products

New Products

Transocean is a dominant player in a market that is not highly saturated. However, to remain at an edge over its closest business rivals, the company has adopted different approaches. Based on the Ansoff matrix, Transocean has been using a low pricing model to penetrate the market. When it comes to market development, Transocean has been offering ultra-deepsea drilling and management services in various parts of the world. What makes the company the envy of its business rivals is the fact that Transocean’s product development strategy works magic. Apart from ultra-deepsea boring services, the company offers rig and deepsea drilling consultancy services which is certainly some form of diversification hence competitive edge.

In short, Transocean operates in the same market by adopting a horizontal strategy in terms of expanding the product line. Lastly, Transocean has a predominantly diversified portfolio. To diversify risks, the company has necessitated mergers and acquisitions when it comes to financial management and technical expertise. The company operates in various regions such as the United States, the Gulf of Mexico, the North Sea, West Africa, and Southeast Asia, Middle East and the Arctic.

3.2Porter’s Five Forces

3.2.1Competition

Transocean threat of competition is moderate to high. For example, following a merge in mid-2007 between Rig and Transocean’s chief rival Global Sante Fe, this attempt reduced competition particularly, in ultra deep-water segments. While Transocean has almost a monopoly in ultra deep-water drilling, It is likely to enjoy less competition in ultra deep-water, especially in harsh climates that require technical personnel.

In fact, this contributed to the need for anti-trust lawsuit following the merger between RIG and GSF. Nonetheless, the firm has exposure to different offshore markets such as jackupsegment that is associated with intense competition in various regions globally as well as pricing (Porter, 2008). By and large, the organisation has less competition in ultra deep-water segments, with a somewhat intense competition in mid-water floater and also jackup segments.

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3.2.2 New entrants

Transocean enjoys a low threat of new entrants. With respect to offshore contract drilling sector, it requires huge investment in fleet and rigs before getting inflows from gas and oil organisations (Porter, 2008). This makes nearly impossible for new firms to enter this sector.

3.2.3 Substitute

The main threat of substitute is the changing the energy source from hydrocarbon to renewable sources across the world, which is not likely in the short-run (Turner, 2007). Therefore, the threat of substitute is low.

3.2.4Purchasing power

Transocean’s purchasing power is moderate. Much as exploration and production firms have power when it comes to negotiating, especially in mid-water floaters and jackupsegments, they have sufficient ability and provision of idle rigs. In essence, the buyers are in aposition to negotiate low daily rates in the contracts while ultra deep water segments maintain stringent rates (Schlumberger, 2008).

3.2.5Suppliers’ power

The supplier power is moderate. Transocean providers have some degree of power. For instance, suppliers like National Oilwell Varco take part in the decision making in constructing Transocean’srigs andother essential parts. Luckily, this is crucial for Transocean since National Oilwell Varco has a few plans of increasing the fleet of drillships. In general, benefits from pricing since they are the main clients to themajority of their specialised providers (Porter, 2008).

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3.3 STEEPLE

3.3.1 Social

The organisation takes part in various social activities, including charitable contributions to developing environmental initiatives to increase its reputation.

3.3.2 Technological

Technology is necessaryfor drilling sector as such Transocean gets its strength in technological development. While oil drilling and the ecology are related, so is technology and demand. Drilling in deepwater is more and more vital from drilling organisations since they are considered to be more profitable. The firm is positioning itself to capitalize in this segment. For instance, in 2007, Transocean acquired a drillship worth USD 470m to take advantage of deep-water drilling, which allows the firm to drill up to ten thousand feet.

Due to advanced underwater drilling, there has been a decrease in jackup rigs demand (Associated Press, 2007). This presentsTransoceanwith the opportunity to beat their rivals like Noble Corporation in the struggle for innovation. Currently, the firm is leading in deep-water exploration (Katsaros & Christy, 2005).

3.3.3 Economic

Cost is a major challenge for drilling organisations. As oil price rises, the cash flow increases too, which makes organisationsinvest considerably in drilling activities? Furthermore, the new techniques of recovering oil though they are essential in the growth of petroleum production, are leading to an increase in the gasoline price. Implicitly, thehigh price of oilis required to make drilling firms profitable. High global investment drives drilling.

With great interest to drill in foreign regions, global investors are significantly investing, hence leading to expansionof oil and gas sector (Maksoud, 2007).Even though raising oil cost will adversely influence Transocean, in reality, will be beneficial in the long run. Oil cost is inelastic. In other words, afluctuation will insignificantly affect demand. Therefore, increasing oil prices willboost cash flow for Transocean, which means additional business like funding new drilling projects.

3.4.4 Environmental

On environmental protection, Transocean is committed to enhancing its stringent police on Environmentalmanagement system (EMS). Transocean’s EMS visitation is conducting its operations in a standardised manner that fulfills the high levels of stipulated laws to drive continuous enhancements while instilling ownership across its facilities (Transocean, 2007a). The organisation is environmentally sustainable by way of using green products and assessment is utilized as part of routine operations.

The firm also focuses on recycling. Additionally, Transocean has set up a recycling plan, where recyclables are sorted and compressed in rigs. After compression, they are transported to Tech Oil Products and donated to a recycling hub in the ARC of Iberia.

Transocean has collaborated with different oil and gas firms such as Subsea 7, and BP in the SERPENT project. Thisentails necessitating access to the installations, in partnership with their customers to present scientific knowledge to experts in the SERPENT project (Dictionary.Cambridge 2012). In turn, the analysts conduct various projects including assessing biodiversity and effects of drilling on the environment.

The analysts also work on the company’s rigs to study marine species (Transocean, 2007a). By and large, Transocean protects the environment in which it operates to demonstrate that the company recognises the consequences of natural demand shifters.

3.4.5 Political/Legal

Oil presents this organisation with a strong political force. Because oil is the primary source of energy internationally, thus, the supply of oil is related to power regardingpolitics; oil firms leverage authority over regimes (Dictionary.Cambridge 2012).   With no oil organisations, United States is likely to lose its dominance in developing nations remarkably. Though oil drilling firms are fundamental in giving regimes the authority, they are still regulated and work as per government laws, such as prohibiting drilling in particular regions like the Gulf of Mexico to protect the environment.

In 2007, the Congress was promoting the closure of a quarter-century ban on the production of offshore energy. This decree banned 85 percent of all drilling in United States’ continental shelf, greatly affecting oil drilling firms including Transocean (Kamalick, 2007). Furthermore, the Congress were supporting the opening of additional shorelines, which was associated with renewable sources of energy, as such they sought for support from environmentalists. While regimes exercise their authority on oil and gas providers, these providers, in turn, have authority over the very regimes.

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3.4.6Ethical Standards

Transocean aspires to ensure financial discipline in their disclosure, honesty and candor in all their engagements with clients, ahigh esteem for employees, customers and suppliers, the safety of employees, property and the ecosystem and technical leadership. Loyalty to these core values demands the company to execute its operations in tandem with thelaw and the utmost standards of business ethics.

In advancing that objective, the company embraces the Code of Business Conduct and Morality, the firm’s environment is also a corrupt free zone and an Anti-Corruption and Business Conduct Policy takes care of that. Again, directors and employees are not allowed to enhance the culture of inside trading. Nonetheless, all employees should adhere to the privacy policy.

4.0 Recommendations

Since oil is directly associated with international authority, oil drilling organisations have authority over regimes, nevertheless, with another alternative, Transocean should continuously go this direction to maintain the lead if the primary source changes

Much as the company has advanced drillship tools, it should take a notch higher by researching new products in comparison to its rivals.When it comes to maintaining competitiveness in oil and gas industry, Transocean should use differentiation strategy that will be vital in developing clients’feedback and service delivery. The differentiation strategy should focus on quality rigs, particularlydeep-water drilling and ability to survive environmental disasters such as hurricanes.

While this threat of substitute islow, in future it may reduce the demand for oil. For that reason, Transocean should create awareness among clients about the benefits of oil in comparison to other energy sources. This can be carried out through advertisements. For instance, the organisation should use ads that demonstrate even with the use of alternative sources such as ethanol, which is considered environmentally sustainable compared to oil. Ethanol requires aconsiderable quantity of biomass. In the even that US, ethanol from corn is employed on a large scale, then it will contribute to increased costs of corn.

The prices of beef will also skyrocket remarkably as cows feed on corn products. On the other hand, if Brazilian corn is used thatis produced from sugar; rainforests in the region will be cut to provide land to grow sugar. Creating awareness through ads will help Transocean increase the demand for oil while increasing the demand for petroleum products from the company.

The company should embrace Ansoff model to diversify its portfolio. Instead of concentrating on drilling and consultancy, the company can take a leap of faith and venture in other business like marine transport, finance, healthcare, real-estate, heavy metal processing among others. Diversification is critical because it will help the company spread risks, when oil business is at its low. 

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5.0 Conclusion

The study set out to evaluate Transocean position in the offshore drilling services. The company’s background, values and strategic goals were highlighted at the outset. To understand the company’s product and market development; market penetration and diversification, the Ansoff Matrix was used. The Porter’s Five Forces were employed to establish the intensity of the competition. However, STEEPLE model was used to evaluating the company macro-environment. In the end, the paper touched on the best practices as assured by ethics codes. Recommendations were made regarding the corporation’s future. 

6.0 Bibliography

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Katsaros, J.&Christy, P. 2005. Getting It Right the First Time: How Innovative Companies Anticipate Demand. Westport, CT: Praeger

Kamalick, J. 2007. Untitled. Chemical Business Americas, p. 26. Retrieved March 17, 2016

Maksoud, J. 2007. International investment pours into Africa. Pipeline and Gas Journal,pp. 42-44.

Porter, M. 2008. The Five Competitive Forces That Shape Strategy. Harvard Business Review, 15 January 2011.

Redall, B, 2012. Reuters.com, Retrieved March 17, 2016 from http://www.reuters.com/article/us-fieldservices-powerstruggleidUSBRE8AC05S20121113#y2LttEqUfwzf4Kja.97

Schlumberger 2008. Day rate. Oilfield Glossary. Retrieved March 17, 2016 from http://www.glossary.oilfield.slb.com/Display.cfm?Term=day%20rate

Transocean, Inc. 2007a. Responsibility. Retrieved March 17, 2016 from www.deepwater.com

Transocean, Inc. 2007b. Our company. Retrieved March 17, 2016 from www.deepwater.com.

Turner, H. (2007). Conversation about Transocean and alternative fuels. 

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