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Goal Setting Help with Search forums
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The sales goals for one of the territories you manage have been set at $1.7 million for the upcoming year. There are three sales people in this territory: Adler, who is four weeks out of training; Ella, who has six years of experience and is considered a fair (but not great) performer; and Emma, who has 11 years of experience and is a lead performer. Set three goal levels for each representative and explain your rationale for each.
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Enterprise Security Plan proposal
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Prepare an enterprise security plan proposal for the organization you work for. Your proposal should be three to five pages long excluding the title page, abstract, table of content, and references pages.Your proposal should cover the ten domains of Information Security Common Body of Knowledge and include the following:
a. Widely accepted categories of information security
b. Information security and the principles of success
c. Planning procedures toward those goals, security policy and standards taxonomy
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Introduction to Federal Contracting
Required Elements to include in the Final Paper:
• Select a contracting subject pertaining to the FAR Sections covered in this class (e.g., improper business practices, acquisition processes, market research, contractor qualifications, competition, commercial items, warranty, inspection/acceptance, changes, terminations, etc.).
• Research individually the selected topic
• Outline and assess this issue
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Introduction to Federal Contracting
Required Formatting of the Final Paper:
• This paper should be double spaced, 12-point font, and four to five pages in length excluding the title page and reference page;
• Third person writing is required. Third person means that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing). If uncertain how to write in the third person, view this link: http://www.quickanddirtytips.com/education/grammar/first-second-and-third-person.
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Introduction to Federal Contracting
• Contractions are not used in business writing, so you are expected NOT to use contractions in writing this assignment.
• Use headings;
• Title page with your name, the course name, title of paper, the date, and instructor’s name;
• Include reference page.
• Use APA formatting for in-text citations and reference page. Students need to paraphrase and not use direct quotes.
• Submit the paper in the Assignment Folder.
The expectation is that you provide a robust use of the course readings. No other books besides the course eBook can be used. When using a source document, the expectation is that the information is cited and referenced with a page or paragraph number.
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Business Models
Comment
The blog “Flash Sales and Business Model” by Vanna is one that is quite informative and which I found interesting. The author uses relevant examples of companies such as Amazon which fall directly under web-based models. One of the most critical aspects of the blog is that there is constant use of references which makes the blog content quite well researched.
As one goes through the content, one can deduce that the writer utilizes comparisons efficiently. For instance, social media is presented to be an effective platform to create urgency in contrast to other means. Wholesomely, the blog is quite informative, useful for audiences and the author has done an excellent job in presenting facts and ideas.
Reflection
After reading the blog, I can deduce that Vanna wrote about a topic that directly related to modern day business operations. One of the aspects that the writer presents and which I can agree on is displayed in the introductory part. In this case, I do agree that web-founded business models particularly the businesses that take part in the virtual marketplace such as Amazon are forced to take part in different promotional strategies from time to time. Consequently, this ensures that customers are kept engaged.
It is indeed true that these virtual marketplaces act as virtual malls where sellers are presented with a platform where they can directly sell products to shoppers in the online space. I also would like to point out that the author was quite articulate in depicting what a flash sale is. I also had to do some research, and after that, I would concur that a flash sale is a promotional strategy by the e-commerce industry which offers a moderate duration where the quantity of products kept in stock are also restrained.
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It is true that indeed, it is critical to emphasize the means of communication when making flash sales to a target audience. This I believe would be instrumental in creating a lot of sales. Just as it has been proven and as indicated in the blog, social media is a platform or avenue in which information is provided. The conclusion part of the blog made is one that had quite an impact.
In this case, it is indicated that a combination of social media marketing and discounting are an impactful promotional mix for engaging clients in the digital experience of a brand. Therefore, after thorough analysis of the blog, one can note that the writer is quite convincing in driving the intended points home. Anyone who reads it will be in a position to have more knowledge regarding flash sales and business models.
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Stages of the Business Life Cycle
The oil well equipment industry would be placed in the declining stages of the business life cycle. This is largely due to the increasing environmental pressure and the increase in the number of oil well companies Vis a Vis the declining development of new oil wells.
The computer hardware industry would be categorized in the consolidation stage of the business life cycle. This is due to the long-standing nature of the industry as well as the proof of a continuous market with eminent leaders.
The computer software industry would be placed in the consolidation stage of the business life cycle. The computer software meets the characteristics of an industry in the consolidation stage: a long period of establishment, the existence of a proven product(s), and the existence of market leaders.
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The genetic engineering industry would be categorized in the startup stage. The industry is relatively new and is still in development. The products have not yet flooded, and there is expected growth in sales for the industry.
The rail road industry is placed in the declining stage. The major characteristics of this stage are an increase in costs, stabilized sales, and diminishing profits, all of which are presently visible in the rail road industry.
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The Industry Life Cycle
The industry life cycle refers to the different stages of growth that a business in a particular industry goes through over its life. Each stage has its varying characteristics and these are expected to shift with each change of stage.
The first stage in the industry life cycle is known as the startup. The startup stage is characterized by high expectations of a wide market, wide profit margins, and outstanding performance. The second stage in the life cycle is known as consolidation. This consolidation stage is characterized by growth stability, widening of markets, reduction of unit costs, and an improvement of the quality of goods and services offered in the markets.
The third stage in the industry life cycle is known as the maturity stage. The primary characteristics of the maturity stage include a deceleration in the growth rate owing to maturing markets and an increase in the number of products offered in the markets. The fourth stage in the industry life cycle is the relative decline of the business. This stage is characterized by declining sales and counterproductive costs per unit which may not be viable to continue with.
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The passenger car segment of Universal Auto is characterized by a decline in the growth of the business. As such, it is in the declining stage of the industry life cycle. On the other hand, the information processing segment of the company is in the startup stage of the business life cycle owing to short life span and high growth expectations.
Product pricing for the information processing services segment of the company and the car business segment is different owing to the different stages they occupy in the industry life cycle. For the information processing business, the pricing can be flexible due to increases in demand. On the other hand, for the car business, product pricing changes are not flexible due to the declining demand for the business in the declining stage.
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Sensitive Business Cycles
Between general autos and general pharmaceutical firms, general autos firms are more sensitive to business cycles. Since the purchases in the auto industry are more discretionary compared to the pharmaceuticals, the general autos firm will be more sensitive.
Between Friendly Airlines and Happy Cinemas, the Friendly Airlines will be more sensitive to business cycles. The reason is that traveling expenditure is more sensitive to changes in the business cycle compared to entertainment expenditures such as the purchase of movie tickets.
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Trump imposing Tariffs
What’s your opinion on Trump imposing tariffs on steel and aluminum? Who are the winners and losers of this new policy?
Tariffs are taxes paid on imported goods. In earlier eras tariffs were an important source of government revenue, but in recent decades the U.S. government has used tariffs primarily to shield certain industries from foreign competition. Over the years, Congress has delegated substantial authority to impose tariffs to the executive branch, which means presidents have considerable discretion to increase tariffs on specific products or imports from specific countries.
President Trump used this power to increase tariffs on solar panels, washing machines, steel, and aluminum, as well as on a broad range of products from China. Overall, in 2019, the U.S. government brought in $79 billion in tariffs, twice the value from two years earlier and a sharp break from recent trends.
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Product Innovation and Management
Product and target market
In this report, we have three classes of products for review: telecommunication services, phone devices, and accessories. Each of these broad product categories has its own characteristics and individual trends within each age group and target market. The target demographic for these products is the baby boomers age group. The baby boomers demographic refer to the people born between the years 1945 and 1960.
This is a ready target market for such products since they have the disposable income to afford such commodities, they are present in social media, tech savvy, make purchases to improve their lives, they buy goods for both themselves and others, and are responsive to hipster advertising approaches (Patel, 2017). As such they are a perfect market for the products of choice and can conveniently respond to marketing and make purchases.
Markets – what does the competitive landscape for your product look like?
Main product segments
The main product segments for this analysis are telecommunications services, phone devices, and phone accessories. For further analysis, the focus of this report shall be the various features, competition, and trends in the three market segments identified above.
The main reason for this selection of these segments is that they have a great potential for growth in the target market of baby boomers (Deloitte Touche Tohmatsu Australia Ltd, 2014). In this regard, therefore, the expected growth, as well as the habits and characteristics of the baby boomers present a great combination for the product of telephone devices.
Product Innovation and Management
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The target market for the chosen products is baby boomers. It is among the most attractive consumer segments for the choice product of telephone devices. The demographics of the chosen market allow for the potential consumers to purchase the products often. For instance, baby boomers are known to love technology and they will invest in the products repeatedly (Deloitte Touche Tohmatsu Australia Ltd, 2014, p. 6).
Additionally, the baby boomers will invest in not only themselves but also others. The main beneficiaries of their investments are the generations X, Y, and Z, who are mainly their children and grandchildren through the gifting of mobile phones (Patel, 2017; Deloitte Touche Tohmatsu Australia Ltd, 2014, p. 7).
The trend in the telephone market in Australia has been one depicting a dwindling use of feature phones and telephone booths. The decline of such telephone devices has, however, resulted in the sharp increase in the uptake of smartphones (Market Line Advantage, 2017). Such trends have led to spectacular growth records, where the value of the mobile industry was at $3,405.9 million in 2016.
However, after the explosive growth over the past few years, the industry is expected to grow at a decreasing rate. Industry estimates place the growth rate at -1.9% for 2021 (Market Line Advantage, 2017). However, customer desires and expectations that directly target the baby boomers could shift this trend. A growth of features and innovations that the baby boomers find helpful could offshoot the expected decline in growth trend in a different direction.
Product Innovation and Management
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Major competitors and their products
Within the mobile smartphone and other related devices segment, there is a notion of an increased competition. However, trends and market data show that there are four major competitors in the mobile devices industry: Apple, Sony, Microsoft, and Samsung (Market Line Advantage, 2017). However, for the target market of baby boomers, they are more inclined towards the use of Samsung products as opposed to the preference for Apple phones as in the case for the millennials (Deloitte Touche Tohmatsu Australia Ltd, 2014).
Trends in the types of products being developed and launched
Trends in the phone devices segment. Over the years, trends in the mobile devices industry are coming together to prove a unified theme for the mobile devices in the industry. For the most part, for example, there is an increase in the screen size as well as the processing power and memory capacity of the mobile devices. As such, there is an increase in the efficiency of such devices across the market.
With the increase in efficiency, performance, and computing power of the smartphones, there is a trend to take over jobs previously held by other devices. The target market of baby boomers is identified as being responsive to products that make their lives easier (Deloitte Touche Tohmatsu Australia Ltd, 2014, pp. 8 – 9). As such, these trends of the developing devices should help in marketing the products to the target market.
Product Innovation and Management
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Trends in the telecommunication services segment
The telecommunications services segment of the industry is comprised of both the wireless and the fixed line telecommunications market. As such, the industry volume, operations, and trends are determined by the combination of subscribers to both the fixed line telephones and mobile telephone services (Market Line Advantage Australia, 2017). Various trends are observed in both the fixed line and wireless product variants, as well as in the telecommunications services industry segment.
Among the key trends includes the changeover between the two main products. In this regard, there is a noticeable change, where the number of subscribers to the fixed line telecommunications services has been dwindling over the years. Concurrently, the number of users subscribed to the wireless mobile networks have been increasing over the same period (Market Line Advantage Australia, 2017).
Another observable trend in the telecommunications services is the increase in the quality of services. Over the years, there has been a significant increase in the efficiency and capabilities of the telecommunications sector in the country and globe as well. The milestones achieved by the telecoms companies are mainly attributed to the growth in technology that supports their operations and service delivery to the increasing number of subscribers (el-Darwiche, Péladeau, Rupp, & Groene, 2017).
The growth in the service delivery is as a result of modernization of infrastructure and the improvement of technical skills among staff. In addition, the involvement of multiple firms in the business has increased the competition in the industry. As a result, the involved companies have to stay on top of their game to ensure they have a competitive edge over the other players.
Product Innovation and Management
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Looking into the future, experts place continued competition, and involvement in related industries as among the key trends to be observed in 2018 onwards. PWC Australia predicts the intensification of the competition by the telecoms companies operating in the country. In addition, there is supposed to be an improvement in the technology to enable better access to services such as a broadband network.
There is also an expectation to see the involvement in various sectors such as e-commerce and government to citizen services (PricewaterhouseCoopers Consulting (Australia) Pty Limited, 2018). Given these predicted trends, the telecommunications sector is expected to experience exponential growth in the foreseeable future, unlike the other comparable products and segments.
Trends in the phone accessories segment
The exponential growth of the mobile phone accessories market is directly related to the rise and growth of the usage of mobile phones. In this regard, most of the trends in the phone accessories are directly related to the growth in the mobile phone market, as well as the growth in technology. A case in point is the growth in the demand for quality headphones to accessorize the capability of modern smartphones as music players (Allied Market Research, 2016).
Such demand led to shifts in the manufacturing processes, where most mobile phone companies bundle earphones together with the phones. However, some consumers require more superior services to accessorize the music and instead purchase alternative headphones by more prominent companies with established products.
Product Innovation and Management
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Another mobile phone accessory case where the trend is connected with the trends in the mobile telephone industry is the mobile phone cases industry. In the recent past, there have been numerous companies that have been established, whose sole concentration is on the research and development of mobile phone cases.
Such companies are using the latest technology in a bid to improve both the design and functionality of the cases (Allied Market Research, 2016; Market Line Advantage, 2017). In this regard, the business of the mobile phone cases is one that is expected to grow, either in tandem with the mobile phones or by a greater margin given the high demand for multiple smartphone cases by numerous individual users.