Incorporating Feedback for Final Presentation and Design

Incorporating Feedback
Incorporating Feedback

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Incorporating Feedback for Final Presentation and Design

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Incorporating Feedback for Final Presentation and Design. Make sure to explain any commit from the instructor or the student in the final summary.

Instructions.

During this week, you will review and possibly incorporate the feedback from the team member who reviewed your final project. You will use your team member’s feedback as well as your faculty’s feedback from Week Four to make corrections or adjustments to your final project. This week you will complete a feedback and summary form that will detail any corrections or adjustments you made based on the feedback from your faculty and team member.

You will also turn in your final presentation and design again to be reviewed with your feedback and summary form. Remember that it is ultimately your decision to incorporate feedback from your learning team member and your faculty; however, if you decide not to incorporate feedback, you need to explain why you did not.

Incorporate the necessary changes recommended by your learning team member and your faculty into your presentation and SmartDraw® Design.

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Analytical Annotated Bibliography

Analytical Annotated Bibliography
Analytical Annotated Bibliography

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Analytical Annotated Bibliography

One of the assignments for this course is to prepare an annotated bibliography, which will provide practice for the research paper. An annotated bibliography is a list of citations to books, articles, and other documents. Each citation is followed by a descriptive and evaluative annotation (500-750 words).

The purpose of the annotation is to inform the reader of the relevance, accuracy, and quality of the sources cited. Creating an annotated bibliography calls for the application of a variety of intellectual skills, concise exposition, succinct analysis.

Each student will be assigned an article to read and given specific format (descriptive/informative or analytical/critical) to focus on for the assignment. You are expected to utilize the APA format to complete this task. Prior to completing the assignment read the SAMPLE ANNOTATED bibliography located at the end of page and follow the format.

WRITING ANNOTATIONS

An annotation, by nature, is brief; approximately 500-750 words. It summarizes the central theme and scope of the book, article, or report. Examine and review the actual text of the article assigned. Do not confuse “abstracts” with “annotations”. An “abstract” is just descriptive; an annotation” is descriptive and critical.” 

  • First, include one or more sentences that:
  • State the main idea and argument of the article.
  • Indicate which format you will utilizing; descriptive/informative or analytical/critical
  • What is the author(s) methodology – Can you comment on the adequacy of the methods?
  • Describe the important facts or examples (evidence) that the author uses to support the main idea.
  • Discuss the author(s) conclusions and whether you think they have adequately supported them.
  • Explain the theme(s) within the article
  • You must evaluate the authority or background of the author(s) and comment on the intended audience.

Analytical Annotated Bibliography

Formatting Requirements

  • APA format; Cite the book, journal article, or document using the reference style.
  • Single space
  • Include cover page with your name, date and class information

Group #2- Read this article and focus your format utilizing analytical/critical annotation 

Baumeister, R. F., Tice, D. M. (1985). Masculinity Inhibits Helping in Emergencies: Personalities Does Predict the Bystander Effect. Journal of Personality and Social Psychology, 49 (2), 420-428.

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Analytical Annotated Bibliography

Tice, D. M., & Baumeister, R. F. (1985). Masculinity Inhibits Helping in Emergencies: Personality Does Predict the Bystander Effect. Journal of Personality and Social Psychology, 49(2), 420 – 428.

The central idea from the article is the role of gender in determining the propensity to offer help in an emergency. The research article also looks into other peripheral factors that may influence the possibility of a bystander to offer help in an emergency. Among these factors, the personality of the individual is of key focus in the study and determination of predicting the bystander effect.

The analysis of the stated article uses a critical and analytical method to decipher the article. The authors of this article use both a descriptive and informative, as well as an analytical approach to the writing of the article. The analytical and critical approach used here provides a review of the cost and benefits of the content, as well as the usefulness of the conclusions to daily living as well as in furthering newer research.

The authors use a methodology of alienation of the subjects under analysis to study their response to an emergency scenario created by the researchers. The Bern Sex Role Inventory test taken by the people to take part in the analysis helped in the ranking of their median scores for masculine and feminine scale. Those selected to participate were provided a situation where they believed they were to help victims of a nuclear disaster by choosing five out of ten individuals that were to access a nuclear shelter.

The participants were led to believe that they were in communication with three other members of their team, although they would only be hearing pre-recorded voices to portray the individual’s supposed team members. Once the individual was allowed to choose their strategy, they would then listen in to the choices of the other team members. After listening to the first two, the third individual would develop a problem where, from the perspective of the respondent who was listening, would be choking on a donut and begin calling for help. The calls for help would subside before the respondent heard a sound resembling that of a person falling to the ground is heard.

The test here in this method is to determine whether the subjects would defy orders not to open the doors. Once the subjects heard the supposed team member choke and fall, some of the respondents were expected to defy the order and rush out to assist the individual who was choking. Given the ranking based on the Bern Sex Role Inventory test conducted earlier, the results of the experiment are used to build a conceptual framework. The framework is used to determine the suit of qualities potent in helping during an emergency…….

Analytical Annotated Bibliography

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Burberry’s Mobile Marketing Campaigns

Burberry's Mobile Marketing Campaigns
Burberry’s Mobile Marketing Campaigns

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Burberry’s Mobile Marketing Campaigns

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Case Assignment

Imagine you have been hired as a consultant to the VP of marketing for Burberry. The VP wants to get an objective opinion from someone outside the company who is familiar with current digital marketing basics.Your job is to write a short memo of 750 -1,500 words critically analyzing Burberry’s mobile marketing strategy. Note that the company has decided to use mobile social platforms to reach its target markets.

Read and cite required articles listed above, including additional research you have done, to address the following issues:

• Evaluate the assumptions behind Burberry’s mobile marketing campaigns, with a brief introduction of the company mobile marketing efforts.

• Analyze the effectiveness of Burberry’s mobile marketing campaigns by applying relevant branding and promotion concepts. Also specify the criteria you use to evaluate the effectiveness.

• With the increasing popularity of mobile media and social media, what would you recommend to Burberry regarding its mobile promotion strategy? Explain why.Do not spend a lot of time digging in the company’s website and do not just rehash what the company did; instead, introduce a critical perspective.

Focus on the Case articles as well as relevant background reading. There are no right answers; after all, you do not have inside information. You will be evaluated on your understanding of the background materials and your logic reasoning. In particular, show your understanding of the way a change in target market affects the company’s promotion strategy.

Also, give some thought as to how Burberry’s mobile marketing meshes with other elements of its marketing program, for example, merchandising (product management), channel management, and pricing.

Assignment Expectations Regarding Your References and Defense of Your Positions 

Write clearly, simply, and logically. Your memo should be 750-1,500 words long, excluding title pages and references, but quality of writing is more important than length. Use single space, black Verdana or Times Roman font in 12 pt. type size.

Check the following link for business memo format:

http://www.fsb.muohio.edu/heitgedl/Memo%20writing%20tips%20ACC333%20SP06.pdf.

Back up your positions or opinions with references to the required reading found in the Module 1-2 Backgrounds. In using those references, demonstrate your understanding of the concepts presented. Rather than grading on how much information you find, emphasis will be on the defense of the positions you take on the issues.

Also remember that:

• The “why” is more important than the “what.”

• The defense of your positions on the issues is more important than the positions you take.

Do not repeat or quote definitions. Your use of the required reading to support your opinions (that is, contentions or positions) should demonstrate that you understand the concepts presented.

Do not include definitions or summaries of the readings, or simply describe what the company did. Instead, your responses to the questions should be analytical and should demonstrate that (a) you understand the principles from the background reading and (b) you can apply them to this particular case. Vague, general answers will not earn a good grade.

Avoid redundancy and general statements such as “All organizations exist to make a profit.” Make every sentence count.Paraphrase the facts using your own words and ideas, employing quotes sparingly. Quotes, if absolutely necessary, should rarely exceed five words.

When writing an academically oriented paper, you will uncover many facts about the product. If you paraphrase the facts, cite the sources in your text and link those citations to references at the end of the paper.

Here are some guidelines on how to conduct information search and build critical thinking skills. 

Emerald Group Publishing. (n.d.). Searching for information. Retrieved from http://www.emeraldinsight.com/learning/study_skills/skills/searching.htm

Emerald Group Publishing. (n.d.). Developing critical thinking. Retrieved from http://www.emeraldinsight.com/learning/study_skills/skills/critical_thinking.htm

Guidelines for handling quoted and paraphrased material are found at:

Purdue Online Writing Lab. (n.d.). Academic writing. Retrieved from https://owl.english.purdue.edu/owl/section/1/2/

Purdue Online Writing Lab. (n.d.). Quoting, paraphrasing, and summarizing. Retrieved from https://owl.english.purdue.edu/owl/resource/563/1/

Purdue Online Writing Lab. (n.d.). Is it plagiarism yet? Retrieved from https://owl.english.purdue.edu/owl/resource/589/02/

Your paper consists of arguments in favor of your opinions or positions on the issues addressed by the guidelines; therefore, avoid the following logical fallacies:

Purdue Online Writing Lab. (n.d.). Logic in argumentative writing. Retrieved from https://owl.english.purdue.edu/owl/resource/659/01/

Mobile marketing spending is increasing in recent years due to the popularity of smartphone and mobile commerce. Burberry is starting to use the mobile apps to reach the target market. Burberry is the first brand to use a ‘Snapcode’ on Snapchat as it looks to give visitors in its stores access to exclusive content.

Read the following articles related to mobile app marketing campaign by Burberry, mobile app design, and the digital marketing trends. Note that you can find the articles without links in our online library databases using the search box on

TLC Portal.BI Intelligence (2015). Here’s where digital ad spending is going over the next five years. Retrieved from http://www.businessinsider.com/mobile-will-drive-ad-spending-across-digitial-formats-2015-7

Burberry launches on kakao (2015). Newton: Questex Media Group LLC. Burberry launches global partnership with line. (2015, Feb 05). M2 Presswire.DeMers, J. (2014, Aug. 15).

10 online marketing metrics you need to be measuring. Retrieved from http://www.forbes.com/sites/jaysondemers/2014/08/15/10-online-marketing-metrics-you-need-to-be-measuring/#65eec53b355f

Goodfellow, J. (2016). Burberry is printing codes on its products to encourage customers to use Snapchat in-store. Retrieved from http://www.businessinsider.com/burberry-partners-with-snapchat-discover-2016-4?nr_email_referer=1&utm_content=BISelect&utm_medium=email&utm_source=Sailthru&utm_campaign=BI%20Select%20%28Tuesday%20Thursday%29%202016-04-05&utm_term=Business%20Insider%20Select

L2 think tank: Burberry runs lunar new year WeChat campaign (2016). Chatham: Newstex. 

Magrath, V., & McCormick, H. (2013). Marketing design elements of mobile fashion retail apps. Journal of Fashion Marketing and Management, 17(1), 115-134.

O’Reilly, L. (2012, Sep 20). Burberry to put mobile first in mix. Marketing Week (Online).

Roderick, L. (2015, Sep 18). Burberry in snapchat first as it premieres new fashion collection online. Marketing Week (Online).

Roderick, L. (2016, Apr 04). Burberry uses first ever snapcode to let in-store customers unlock online snapchat content. Marketing Week (Online).

How to conduct a marketing audit (n.d.). MarketingTeacher.com. Retrieved from http://www.marketingteacher.com/marketing-audit/

Introduction to financial statements for marketing (n.d.). MarketingTeacher.com. Retrieved from http://www.marketingteacher.com/marketing-and-finance/

Marks, R. E. (1997). Market structure and competition (October 9). Retrieved from http://www.agsm.edu.au/bobm/teaching/ECL/lect03.pdf

Marketing Research (n.d.). MarketingTeacher. Retrieved from http://www.marketingteacher.com/introduction-to-marketing-research/

These Web pages explain concepts of the Segmenting, Targeting, and Positioning.

Building Customer Relationships. (2014). Pearson Learning Solutions, New York, NY. Retrieved from http://www.pearsoncustom.com/mct-comprehensive/asset.php?isbn=1269879944&id=11770

Building Customer Relationships (Audio). (2014). Pearson Learning Solutions, New York, NY. Retrieved from http://www.pearsoncustom.com/mct-comprehensive/asset.php?isbn=1269879944&id=11448

Segmentation (n.d.). MarketingTeacher. Retrieved from http://www.marketingteacher.com/segmentation/

Targeting (n.d.). MarketingTeacher. Retrieved from http://www.marketingteacher.com/targeting/

Positioning (n.d.). MarketingTeacher. Retrieved from http://www.entrepreneur.com/encyclopedia/positioning

Perner, L. (n.d.). Segmentation, targeting, and positioning. Consumer Psychologist. Retrieved from http://www.consumerpsychologist.com/cb_Segmentation.html

Here are some useful links on market segments:

Nielsen. (n.d.). MyBestSegments ZIP code look-up. Retrieved from https://segmentationsolutions.nielsen.com/mybestsegments/Default.jsp?ID=20&menuOption=ziplookup&pageName=ZIP%2BCode%2BLookup

Nielsen. (n.d.). Nielsen PRIZM – Understanding social and lifestage groups. Retrieved from http://www.claritas.com/MyBestSegments/tutorials/Nielsen_PRIZM/engage.html

Nielsen. (n.d.). Segment Details. Retrieved from https://segmentationsolutions.nielsen.com/mybestsegments/Default.jsp?ID=30&menuOption=segmentdetails&pageName=Segment%Details

TETRAD. (n.d.). Demographics. Retrieved from http://www.tetrad.com/category/demographics/

This article explains considerations internal to the firm that affect its financial health:

Porter, M. (1980). Generic strategies. Retrieved from http://www.marketingteacher.com/generic-strategies/

These Web pages explain the forces external to the firm that affect the financial health of a product or company:

PEST Analysis (n.d.). MarketingTeacher. Retrieved from http://www.marketingteacher.com/pest-analysis/

Managing External Forces (n.d.). Marketing Tutorials. KnowThis. Retrieved from http://www.knowthis.com/principles-of-marketing-tutorials/managing-external-forces/

The following readings relate to product management strategy:

Products and Services. (2014). Pearson Learning Solutions, New York, NY. Retrieved from http://www.pearsoncustom.com/mct-comprehensive/asset.php?isbn=1269879944&id=12052

Products and Services (Audio). (2014). Pearson Learning Solutions, New York, NY. Retrieved from http://www.pearsoncustom.com/mct-comprehensive/asset.php?isbn=1269879944&id=11699

Product decisions (n.d.). KnowThis. Retrieved from http://www.knowthis.com/principles-of-marketing-tutorials/product-decisions/

This series of Web pages explains that product decisions over which firms have control are forces that determine the financial health of a product or company:

Product strategies (n.d.). LearnMarketing. Retrieved from http://www.learnmarketing.net/product.htm

The following articles explain and illustrate branding:

Aisner, J. E. (1999) More than a name: The role of brands in people’s lives. Working Knowledge for Business Leaders Series. Boston, MA: Harvard Business School. Retrieved from http://hbswk.hbs.edu/archive/2598.html

Beyersdorfer, D., et al. (2011 January/February). Preserve the luxury or extend the brand? Harvard Business Review. 89:1/2(January/February):173-7.

Christ, P. (2009). Understanding the importance of branding (October 28). Retrieved from http://www.knowthis.com/insights/marketing-professionals/trends-developments/1559-understanding-the-importance-of-branding

Clark, D. (2011 March) Reinventing your personal brand. Harvard Business Review. 89:5 (March):78-81.

Edelman, D. C. (2010). Branding in the digital age. Harvard Business Review. 88:12 (December):62-69.Introduction to brands (n.d.). Marketing Teacher. Retrieved from http://www.marketingteacher.com/introduction-to-brands/

Klein, K. E. (2008). A practical guide to branding. Bloomberg Businessweek (June 9).

Tauber, E. W. (1981). Four branding alternatives: A branding strategy based upon brand extension. Marketing Teacher. Retrieved from http://www.marketingteacher.com/four-banding-alternatives/ 

Zax, D. (2010). For Millennials, brands may be as important as religion, ethnicity. Co-Create(November 17). Retrieved from http://www.fastcocreate.com/1679028/for-millennials-brands-may-be-as-important-as-religion-ethnicity

The following article explains brand personality:

Fournier, S. (1998). Consumers and their brands: Developing relationship theory in consumer research. Journal of Consumer Research. 24:4(March):343-372.

These articles address the question of celebrity endorsements:

A Teakettle with Star Power? The Upsides and Pitfalls of Celebrity Brands (2011).Knowledge@Wharton (April 27). Retrieved from http://knowledge.wharton.upenn.edu/article.cfm?articleid=2761

Star Blight: The Perils of Celebrity Endorsements (2006). Knowledge@Wharton (September 6).Retrieved from http://knowledge.wharton.upenn.edu/article.cfm?articleid=1552

Stone, M. (2012). How Retailers’ Love Affair With Celebrities Will Blossom In 2012. Forbes (January 4).

Check the professional market research reports from IBISWorld database to find the industry analysis for your cumulative Session Long Project.

IBISWorld Overview (n.d.). IBISWorld, Inc., New York, NY.IBISWorld Forecast (n.d.). IBISWorld, Inc., New York, NY.IBISWorld Data and Sources (n.d.). IBISWorld, Inc., New York, NY.IBISWorld Navigation Tips (n.d.). IBISWorld, Inc., New York, NY.

Check the following links for proper APA citation and reference format:

Purdue University Online Writing Lab. (n.d.). In-text citations: The basics. Retrieved from http://owl.english.purdue.edu/owl/resource/560/02/.

Cornell University Library. (n.d.). APA citation style. Retrieved from http://www.library.cornell.edu/resrch/citmanage/apa

Golden Gate University. (n.d.). University library: Research help. Retrieved from http://www.ggu.edu/libraries/university-library/research-help#citation-guide

University of Illinois at Urbana-Champaign. (n.d.). The center for writing studies. Retrieved from http://www.cws.illinois.edu/workshop/writers/citation/apa/intextcitation/

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Burberry’s Mobile Marketing Campaigns

Internal Memorandum

January 15, 2018

To:       VP of marketing, Burberry

CC:     

From:   Your Name, Marketing Consultant

Re:       Opinion on the digital marketing efforts by Burberry

Mobile marketing efforts

Burberry, a luxury clothing and apparel design, production and sales company, is among the top businesses in its industry. The firm, whose headquarters are in London, England and with operations around the globe, uses a variety of operational and marketing models to ensure they remain a top brand. With competitors such as Chanel, Gucci, Dior, and Louis Vuitton, Burberry has to employ innovative solutions to engage consumers and push for purchases. In the recent past, Burberry has adapted to the use of mobile technology in a bid to push for the increase in market share and sales for the brand.

A unique approach by Burberry to the marketing of their brand and merchandise has been the use of mobile marketing. The use of mobile marketing refers to various approaches used by companies to lure and inform their customers about their products and services. In using this method, the targeted customer is one who uses a mobile device for communications, media usage, learning, and entertainment. The methods used in mobile marketing are designed for the mobile device with a smaller screen size. Given the increasing size of the mobile phone market, as well as the constant rise in the number of mobile users, such targeted mobile marketing efforts by corporates are expected to have a large impact.

Assumptions behind Burberry’s mobile marketing campaigns

A first assumption is the continued growth of the mobile market. By investing heavily in mobile marketing Burberry assumes and heavily believes in the growth of the number of users of mobile devices. With this assumption, the company relies on the increasing numbers to upsurge the sales. In addition, the company assumes that their consumers are among the growing number of people who prefer having a mobile device such as a tablet, iPad, or smartphone in addition to a computer or laptop. This is in addition to those who are assumed to use mobile devices as their primary means of accessing information (Nagao, 2015).

Despite these assumptions having research data to back them up, they still are assumptions since there are a number of Burberry customers who prefer to visit the traditional brick and mortar shop as opposed to using the various e-commerce alternatives (Nagao, 2015). The assumption that the use of mobile devices will continue to rise may also be halted with the introduction of an alternative form of technological communication that may render devices such as the smartphone obsolete.

Another assumption by the company is that their online presence mirrors the sales. While the various online digital campaigns have been relatively successful, the use of online metrics and numbers may not accurately reflect the expected sales figures. Such figures as the number of daily or monthly visitors to a given webpage, or the number of clicks on an online advertisement, the number of likes on social media postings, or the number of followers may not necessarily translate to sales. However, as per Burberry’s reports, the firm’s sales have increased since the launch of the mobile marketing campaigns (Burberry PLC, 2017)….

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Project Value Comparison

Project Value Comparison
Project Value Comparison

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Project Value Comparison

Which of the two projects, 7 or 8, is more attractive?

Project 8 is more attractive compared to project 7. The reason for this being that project 8 has a higher sum of cash flow benefits over its life. In addition, the net present value of the project is higher than that of project 7.

How sensitive is our ranking to the use of high discount rates?

The ranking methods used are sensitive to high interest rates. At a discount rate of over 10%, there are significant changes in the ranking of the projects. A common observation is that the rank of any given project declines with the increase in the discount rates.

Why do NPV and IRR disagree?

The cause of the disagreement between the NPV and IRR ranking of the projects is due to the differences in the metrics of measurement. While the NPV measures the discounted present value of the entire project cash flows, IRR provides a measure of the average returns of the project over its life. Fundamentally, therefore, these measure different aspects of the project and would therefore disagree.

Project Value Comparison

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What rank should we assign to each project?

Using the NPV method and a 10% discount rate, project 3 ranks first, project 4 second, project 8 third, project 7 fourth, project 5 fifth, project 1 sixth, project 6 seventh, and project 2 eighth.

Why do payback and NPV not agree completely?

Payback is a measure of the time and number of periods that the project would take to recover the initial investment. On the other hand, NPV is a measure of the discounted present value of the project. This fundamental difference in measurements causes the two methods to differ. In addition, the project with the shortest payback may not provide value to the investor who is looking at increasing the value of their investment.

Why do average return on investment and NPV not agree completely?

Return on investment measures the value of returns to the investor, while NPV measures the value of the project at the current time. AS such, they measure different aspects of the project and are bound to differ.

Project Value Comparison

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Which criterion is best?

The net present value (NPV) is the best criterion as it measures the performance of the project itself. In addition, NPV uses discounting to portray the value of the project at the current time by considering the time value of money.

Are those projects comparable based on NPV?

The comparison of the projects are based on the current value of the projects. As such, NPV is a good measure for the projects.

Because the projects have different lives, are we really measuring the “net present” value of the short-lived projects?

Yes. The short term projects have the same basis of comparison since the values of future cash flows are discounted back to the present using the same discount factor without regard for the length of the project.

What is the equivalent-annuity method and when is it called for in project comparisons?

The equivalent annuity method is a measure of the average payout over the life of the project. The measure is important when comparing projects with a similar life.

Project Value Comparison

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Blog Post Coursework Assignment

Blog Post
Blog Post

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Blog Post

Assignment 1: Week 5 Blog

Refer to the topics covered in this week’s resources and incorporate them into your blog.

By Day 3

Post a blog post that includes:

  • An explanation of the policy context in your field education experience-As an intern I actually had to training on the technology policy first. Before I begin intersecting with clients or learning procedures and policies about the payee program. I first had to learn and understand the technology policy for the Freestore Foodbank. You will find all the information for this organization in and attachment.

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By Day 4

Respond to the blog post of three colleagues in one or more of the following ways:

  • Expand on your colleague’s posting.
  • Share an insight from having read your colleague’s post.

Be sure to support your blog-posts with specific references to this week’s resources and provide full APA citations for your references. For more information about posting your blog assignment, click on the Field Education Blogs link on the course navigation menu.

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Poor Work-Life Balance

Poor Work-Life Balance
Poor Work-Life Balance

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Poor Work-Life Balance

Assessment 1: Report Overview For this assessment, write a 1000 word report on the issues below:
Poor Work-Life Balance

Your report should be structured as follows:

1. Introduction (200 words): Define the issue and use Australian research and statistics to explain how common it is, and the likely impacts of this violence (for instance, mental or physical health impacts, number of hospitalisations, and other indications of impact).

2. Theoretical section (800 words): Select TWO theories from the following list, and apply them to the issue: Liberal feminism, Marxist/socialist feminism, radical feminism, critical masculinities theory. You need to pick the most appropriate theory to help you explain the issue. Think carefully about the theories you select.

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Write 400 words on EACH theory, in which you briefly define the theory, and then describe how that particular theory would explain the issue you have selected. For instance, if you select Marxist/socialist feminism for the issue of sexual assault, then your 400 word paragraph needs to explain what Marxist/socialist feminism is, and present a Marxist/socialist feminist explanation for sexual assault.
Your bibliography should contain no fewer than EIGHT academic sources. Any media sources are additional to this.

Marking Criteria

1. Accurate and clear presentation

2. Further research and comprehensive understanding (AT LEAST 8 ACADEMIC SOURCES)

3. Logical and clear structure

4. Quality of written expression

5. Correctly formatted citations and bibliography.

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Interpersonal Conflict in the Workplace

Interpersonal Conflict in the Workplace
Interpersonal Conflict in the Workplace

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Interpersonal Conflict

Assessment 1: Report Overview For this assessment, write a 1000 word report on the issues below:
Interpersonal Conflict

Your report should be structured as follows:

1. Introduction (200 words): Define the issue and use Australian research and statistics to explain how common it is, and the likely impacts of this violence (for instance, mental or physical health impacts, number of hospitalisations, and other indications of impact).

2. Theoretical section (800 words): Select TWO theories from the following list, and apply them to the issue: Liberal feminism, Marxist/socialist feminism, radical feminism, critical masculinities theory. You need to pick the most appropriate theory to help you explain the issue. Think carefully about the theories you select.

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Write 400 words on EACH theory, in which you briefly define the theory, and then describe how that particular theory would explain the issue you have selected. For instance, if you select Marxist/socialist feminism for the issue of sexual assault, then your 400 word paragraph needs to explain what Marxist/socialist feminism is, and present a Marxist/socialist feminist explanation for sexual assault.
Your bibliography should contain no fewer than EIGHT academic sources. Any media sources are additional to this.

Marking Criteria

1. Accurate and clear presentation

2. Further research and comprehensive understanding (AT LEAST 8 ACADEMIC SOURCES)

3. Logical and clear structure

4. Quality of written expression

5. Correctly formatted citations and bibliography.

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Sexual Harassment Essay Paper

Sexual Harassment
Sexual Harassment

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Sexual Harassment

There are various harassments that people go through. One of the most prominent ones is sexual harassment. Over the years, sexual harassment has been a significant issue for most businesses, organizations, and companies across the world. Many women have been subject to this unethical issue.

According to Hersch (2015), sexual harassment can be defined as any uninvited or unwelcome sexual advance, appeal for sexual favor, verbal or physical conduct or sign of sexual nature which may be anticipated or believed to cause wrongdoing or humiliation to another person. Sexual harassment may include several acts such as rude jokes, belittling comments, and other acts of physical assault.

According to the Australian Human Rights Commission (2017), it was discovered that one-third of women have been sexually harassed in the workplace. Some of them have undergone this since the age of fifteen. It is vital to note that the effects of harassment in the workplace have far-reaching consequences. These effects can be categorized under social, economic and psychological impact (World Health Organization, n.d).

These include post-traumatic stress disorders, wearing off of support network at the workplace, reduction or loss of productivity, reduced morale at the workplace, loss of goodwill of the individual and the organization. The Marxist feminists indicate that the capitalist urge for profits is one that is responsible for putting women as second-class citizens.

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Marxist Feminism

Over the years, philosophers have come up with different theories when it comes to the issue of feminism in the society (Lorber n.d). Through these notions, modern societies are informed of the shortcomings that emerge from the imbalances practiced in modern day society. According to Stefano (2014), Marxists feminism is a kind of feminist theory and politics that obtains its theoretical foundations from Marxism. 

Most notably from the indictment of capitalism as a collection of structures, practices, institutions, inducements, and sensibilities that advocate for the exploration of labor, the isolation of humans, and the degradation of freedom.

For the Marxists feminists, enablement and equality for women cannot be obtained within the framework of capitalism. Marxist feminism is slow in trying to treat women as a stand-alone group with parallel interests and aspirations. Furthermore, Marxists feminism indicates that economic imbalance, dependability, political confusion and unhealthy social connections between men and women can be said to be the primary cause of oppression of women in the modern day societal context.

 It is important to note that Marxist criticism that feminism is focused on feelings and attitudes can be said to be founded on what happens in reality (Mackinnon, 1982).  Therefore, it can be said that Marxist feminism is one that illustrates that the subordination and suppression of women are aspects that do not take place naturally but are made to seem so to facilitate patriarchy.

Therefore, it is true to state that indeed, an imbalance in the society is one aspect that has led women to be sexually assaulted. This has been fueled by the fact that most women in society have not been accorded support or given the necessary facilities and chances to empower them.

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Consequently, when women seek employment, they are seen as objects and are not seen as valuable entities to organizations or companies. Due to being looked down upon, they become subjected continuously to sexual harassment and this only demotivates them in their work and makes them less objective and focused on their area of work (Mackinnon, 1982). The Marxist theory of feminism seeks to correct this mistake by pushing for the equal allocation of resources and chances to both men and women. Through this, there would be more competition and improved productivity.

Radical feminism

According to (Pasque and Wimmer, n.d), radical feminism can be termed as the second most notable form of feminism. Also, they stipulate that radical feminists hold the thought that liberal feminist perspectives are not radical enough to address the vast array of personal, institutional, and general oppression that have emerged. They further indicate that radical feminism can be broken down into radical libertarian feminism and radical cultural feminism.

In this case, the libertarian radical feminism is based on personal freedom of expression and cultural radical feminism states that the main cause of feminism is the decreased value that men attach to feminine qualities. Miller (2014) stipulates that radical feminism emerged from the repercussion of the 1960’s concentration on liberal and Marxist feminism. The concept of radical feminism tends to concentrate on male oppression directed towards females both privately and politically.

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Those who support radical feminism set a claim that the main problem is the subordination of women by men primarily in private and political scopes. This subordination is further demonstrated by the rhetoric that surrounds rape and blame on victims. In the period preceding, and during the 1970s, radical feminists were of the idea that rape was not a biological susceptibility among men but the socialization of men that painted women as objects (Miller, 2014).

On the other hand, during the 1970s and 1980s, radical feminists changed the state of rape in all states to illustrate the feeling that rape was not only an offense against those who were victims but also against all women. Radical feminism concentrates on the denunciation of the male-controlled thought that the private scope (for women) focuses on bearing of children, marriage, and housekeeping.

Therefore, indeed, it is true that the oppression of women is something that has been in existence for a long time. Due to the subordination of women, they do not get the respect that they deserve. When in the workplace, most male workers view women as sexual objects and not colleagues.  

Such thoughts have led to the increase in sexual harassment cases in the workplace not only in Australia but also in other parts of the world. The theory of radical feminism is one that seeks to dismantle the thought that women should only be subjected to childbearing, marriage and upkeep of the household. For such elements to be overcome, it is critical for stakeholders to work together and eliminate sexual harassment.

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Reference

Australian Human Rights Commission, (2017) Violence against women in Australia 2017, 1(1), pp.1-21

Gibbons, M. T., Coole, D. H., Ellis, E., & Ferguson, K. (2015). The encyclopedia of political thought. 1st ed. Malden, Wiley Blackwell, p.4360

Hersch, J., (2015) Sexual Harrassment in the Workplace, 1(1), pp.1-10

Lorber, J (n.d) The variety of feminisms and their contribution to gender equality, 1(1), pp. 8-43

MacKinnon, C., (1982). Feminism, Marxism, Method, and State: An agenda for theory 7(3), pp.515-544

Miller, J. (2014) The encyclopedia of theoretical criminology, 1 st ed. West Sussex, Uk, Wiley Blackwell, p.1048

Pasque, P., & Wimmer B. (n.d) An Introduction: Feminist Perspectives, 1(1), pp.1-32

World Health Organization, (n.d) Sexual violence, 1(1), pp. 149-181

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Service Quality Report Assignment

Service Quality Report
Service Quality Report

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Service Quality Report

The difference between a business that provides various forms of services and those that sell physical goods is largely in the form of the transaction as well as the form of delivery of the goods or services to the customer (Dabholkar, 2015; Baker, 2016). However, a larger difference comes in when assessing the various marketing approaches and concepts used in both the sale of tangible goods and the provision of services.

From such an assessment, there is a view of the more complex nature of marketing for service delivery compared to the sale of goods. This paper focuses on the assessment of service experience in lieu of a personal experience and in relation to the marketing approaches in a service based industry.

Service experience

The service experience case used in this analysis is the use of an Uber taxi service that I used a few years back. During that time, I had been used to driving myself around Melbourne and using various public amenities such as the tram or the metropolitan bus service every once in a while. When the family car is not working or available for a few hours or days, I usually have to sacrifice mine to serve other purposes at home. As such, I need alternative means of transport to help me move around, hence my knowledge and awareness of the various public transport systems in the city.

On one of the occasions when I had sacrificed my car, I had a few errands to run one afternoon and a meeting thereafter that went on later than expected. After the meeting, I was left back to review the discussion late night meeting. The absence of my vehicle had skipped my mind as I was engrossed in the details of the meeting.

On concluding the review, I realized that my colleagues had left and I had few options to get home safely. I had reservations about walking all the way to the bus terminus and wait for the bus. After analyzing my options, I concluded that the best alternative was the use of an Uber taxi service, although I had reservations regarding the service since I was not sure if the driver would come all the way to where I was.

Service Quality Report

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I immediately installed the application on my phone and launched it. The interface was easy enough to grasp and work within a matter of minutes. I then requested for a taxi by inputting the destination I needed to go to. Meanwhile, the phone automatically identified my location and I requested to be picked up. In a few minutes, a foreign number called me and identified themselves as the Uber driver, and that he was on his way to pick me up for a ride to my destination. I was elated at the convenience and waited for the cab.

In a few minutes of his call, the driver arrived and I got in. I loved the speedy nature of the arrival of the cab service. In addition, the ride back home was efficient and the driver was courteous. He kept a light conversation and drove carefully all through. A key aspect of the service that I particularly liked is the professionalism of the driver, both in terms of his driving and handling of customers. That first experience with Uber taxi services made me a loyal customer to the company to date. If I am ever in need of alternative transport when my vehicle is not available, Uber is always my first option.

Accurate and comprehensive application of various types of service marketing concepts to a personal service experience

Perceived risk

Perceived risks refers to the supposed insecurity concerning probable negative consequences of utilizing a product or service (Lovelock & Patterson, 2015; Pappas, 2016). It has been ceremoniously well defined as a blend of uncertainty plus solemnity of outcome involved. A key type of perceived risk is a functional risk, which is the fear that a certain product or service will not meet the promised functions and benefits.

Other associated fears within the parameters of perceived risk include psychological risk, physical risk, financial risk, and time risk among others (Lovelock & Patterson, 2015). These variants of perceived risk are evident in services marketing and the experience of a customer who uses any type of service as explained below.

Service Quality Report

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Using my first time Uber experience as a case sample, I had the perceived risk towards the service. My main reservation was whether the service was to be as beneficial as advertised, as well as what I had heard through the experiences of other users. This functional risk represented the fear that the Uber service would either not come to pick me from my location, or would end up leaving me a far distance from my house.

The fact that the Uber taxi service was to be conducted by a total stranger, there was perceived physical risk since it was a possibility that the driver could assault me and cause bodily harm. While other forms of perceived risks such as the financial, time, and psychological risks were present (Featherman and Pavlov, 2003), they were not at the focus of my concerns as the perceived physical and functional risks.

Factors influencing expectations/zone of tolerance

Customer expectations refer to the beliefs regarding delivery of services as that act as standards or reference points against which the performance of the service is decided (Wilson, 2008). Since clients compare their perceptions of performance with such reference points when examining service standards or quality, detailed knowledge regarding customer expectations is vital to marketers who deal with services.

Acknowledging that a client anticipates something can be said to be the initial and virtually the most critical step in delivering quality services (Wilson, 2008). There are various possible levels of customer expectations. The diagram below will be an illustration of these standards.

Service Quality Report

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Zone of tolerance

The tolerance region is one that can expand or contract depending on the customer. Various factors influence customer expectations especially when it comes to services. The first aspect is that of personal needs. Such may include physical, social, psychological and functional requirements. In the example of my case as a first time Uber user, my need to get home safely was an expectation I had as a consumer of the Uber services.

Another key influencing factor to the delivery of service expectations is when other people drive the hope and expectations of a potential customer. In my case, the friends that had used the service before, as well as online reviews of the company influenced my decision to try out the service.

An additional concept within the realm of customer expectation and their zone of tolerance is the personal service philosophy held by the client (Wilson, 2008). This refers to the generic attitude about the meaning of service and the right conduct of service providers in conducting their business. In my case of using the Uber taxi service, I had generic expectations that the driver would take me to my destination promptly and without unnecessary stops or inconveniences. Gladly, the driver conducted himself in a professional manner and met my existing expectation of personal service philosophy.

Service Quality Report

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Conclusion

In assessing the optimal marketing channel to use for a service based business, it is essential to realize the inseparability of the provision of services and their consumption. As such, in regards to service businesses, it is imperative to learn about and manage customer expectations, their zone of tolerance, and perceived risks. Uber is a company that has adequately addressed these concerns as evidenced by my personal experience with them, a factor that has led to their continued growth and maintenance of customers over the years.

References

Baker, M. J. (2016). What is marketing? In M. J. Baker, The Marketing Book (pp. 25 – 42). Boston, MA: Routledge.

Dabholkar, P. A. (2015). How to Improve Perceived Service Quality by Increasing Customer Participation. In B. J. Dunlap (Ed.), Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference (pp. 483 – 494). San Diego: Springer, Cham. doi:10.1007/978-3-319-13254-9_97

Featherman, M & Pavlov, P., (2003) Predicting e-services Adoption: A Perceived Risk Facets Perspective, 59(2003), pp.451-474.

Lovelock, C., & Patterson, P. (2015). Services marketing. Sydney: Pearson Publishing.

Pappas, N. (2016). Marketing strategies, perceived risks, and consumer trust in online buying behaviour. Journal of Retailing and Consumer Services, 29(1), 92 – 103. doi:10.1016/j.jretconser.2015.11.007

Wilson, A. (2008). Services Marketing: Integrating Customer Focus across the Firm. 1st Ed. New York: McGraw-Hill Education, p.623.

Service Quality Report

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