Consumer Socialization Research Article Review and Annotation

Consumer Socialization
Consumer Socialization

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Consumer Socialization

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Research Article Review and annotation

-The Consumer Behavior concept is “Consumer Socialization” The article analysis assignments are used each week to expand and apply Consumer Behavior terms, application, or concepts using peer reviewed research articles from academic journals. These articles must report research the author completed in the subject area and be from the past three (3) years or less. 

This assignment (the article annotation) extracts and summarizes the major points relative to a particular topic area that we have discussed. Use the following as a guide to your assignment completion:

a) Purpose of the study

b) Methodology of the study

c) The results – most important because this is the empirical evidence

d) Conclusions – least important since this is the author’s opinion

e) Recommendation for future research

The article citation must follow the APA 6th edition format using a hanging-indent. The annotation itself should be 250 words double-spaced.

Comments on Annotation: must be 200 words

Post your comment on your submitted article annotation. In your post, evaluate the selection of the article, the research conducted, the empirical findings, and the opinions of the author. Using this post, determine the type of project/research this article might support.

Below is a partial answer to the above homework questions by one of our writers. If you are interested in a custom non plagiarized top quality answer, click order now to place your order.

Consumer Socialization Research Article Review and Annotation

Ahluwalia, A. K., & Sanan, P. (2016). Consumer Awareness and Consumer Activism Among Adolescents: Url https://www.econbiz.de/Record/consumer-awareness-and-consumer-activism-among-adolescents-a-socialization-perspective-ahluwalia-amardeep-kaur/10011536663/https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2815827 A Socialization Perspective. IUP Journal of Marketing Management, 15(1), 49.

The purpose of the study was to examine the impact of socialization on adolescents. Consumer affairs knowledge and activism were the major focus. Sampling method was used and a survey conducted among 800 children aged between 10 and 17 was conducted. Correlation analysis and t-test was applied to analyze the result. It was found that, the male adolescents, especially from the good economic backgrounds and with older age brackets were more knowledgeable regarding the available products, thus an impact of consumer socialization on this group of people. The Mass media was attributed to product awareness.

Shafigullina, A. V., & Palyakin, R. B. (2016). Social Media Marketing as an Effective Instrument of the Promotion of Social Business-Project in Social Entrepreneurial Activity. url https://search.proquest.com/openview/018823cd726bf699edb4cd72298e0dd6/1?pq-origsite=gscholar&cbl=38744 Academy of Marketing Studies Journal, 20, 1.

The purpose of the study was to analyze the impact of social media marketing on the general performance of marketing. Sampling method was applied to different segment groups of people in the market for instance preschool children and employed people. Statistical analysis was applied for instance correlation analysis to determine the results of the research. It was found that, different market groups of people have different interactive maps when it comes to social media marketing. It was therefore concluded that, communication is very critical when promoting, marketing through consumer socialization by the use of social media platforms.

The use of different segment groups was critical in determining the level of consumer socialization to be applied in different markets so as to realize the desired sales…..

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Product Positioning Research Article Review

Product Positioning

Product Positioning
Product Positioning

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Product Positioning

Order Instructions:

Research Article Review and annotation -The Consumer Behavior concept is “Product Positioning”The article analysis assignments are used each week to expand and apply Consumer Behavior terms, application, or concepts using peer reviewed research articles from academic journals. These articles must report research the author completed in the subject area and be from the past three (3) years or less. 

This assignment (the article annotation) extracts and summarizes the major points relative to a particular topic area that we have discussed. Use the following as a guide to your assignment completion:

a) Purpose of the study

b) Methodology of the study

c) The results – most important because this is the empirical evidence

d) Conclusions – least important since this is the author’s opinion

e) Recommendation for future research

The article citation must follow the APA 6th edition format using a hanging-indent. The annotation itself should be 250 words double-spaced.

Comments on Annotation: must be 200 words on the same article as above! “Product Positioning”Post your comment on your submitted article annotation. In your post, evaluate the selection of the article, the research conducted, the empirical findings, and the opinions of the author. Using this post, determine the type of project/research this article might support.
The three sources you need for the comment section. NOT The article review and annotation. 

Below is a partial answer to the above homework questions by one of our writers. If you are interested in a custom non plagiarized top quality answer, click order now to place your order.

Research Article Review and annotation- Consumer Behaviour

Wason, H., & Charlton, N. (2015). How positioning strategies affect co-branding outcomes. Cogent Business & Management, 2(1), 1092192.

Purpose of the study

The aim of the study is to focus on the gap that is present between the product positioning in the market and its impact on co-branding when it comes to customer perception. Positioning influences the consumer perception of the product and increases the brand image in the mind of the consumer. This stimulates their desire to purchase the product. A lot of research has been done on the market positioning of a product with minimal focus on the influence of positioning on customer behaviour. In addition, the influence of positioning in the branding of the product.

Methodology of the study

The study employed scenario-based experimental design that focused on hypothetical co-brands that were created from the prevailing brand. The perspectives of positioning were conducted using the eight-dimension typology.

The Results

A bootstrap of 500 samples was conducted using the PLS analysis. The composite reliability of brand fit is 0.898 and product fit was 0.939. Contrariwise, the AVE figures were 0.814 with a benchmark for 0.7 and 0.939 with a benchmark of 0.5. Additionally, the positioning strategies have a sense of fit where the variance is more than 0.3 in the predictive relevance. Moreover, in the functional positioning strategies the product fit forms a central customer perception in the market. On the other hand, in hedonic positioning strategies, the brand fit is central in the customer behavior in the market.

Conclusions

The conclusion is that the post-alliance positioning of a brand is linked to the prior consumer beliefs and they are more inclined to the influence for hedonic positioning rather than functional positioning. Moreover, the brand and product fit are centered on the positioning strategies…..

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Empirical Research Identification Assignment

Empirical Research Identification
Empirical Research Identification

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Empirical Research Identification

Details:

The purpose of this assignment is to understand the usefulness of evidence and the support it provides when answering a PICOT question.

General Requirements:

  • Doctoral learners are required to Prepare this assignment according to the guidelines found in the APA Style Guide.
  • This assignment uses a rubric. Please Review the rubric prior to the beginning to become familiar with the expectations for successful completion.
  • You are also required to provide a reference page at the end of the template provided.
  • The articles to be use in completing this assignment cannot be more than 3 years old and must meet all standards provided in the research article chart to be use in completing this paper.

Directions:

Part 1 : Empirical Article Selection

Locate three empirical articles related to your PICOT question that meet all the criteria found on the “Empirical Research Checklist” provided in the resource below.

Part 2: Research Article Chart

Using the articles acquired in Part 1, provide a summary review of each component using the “Research Article Chart” template provided below

Include a reference page at the end. Respond to all questions in the research article check list for the 3 articles to be located as noted in the checklist. Use in text citations where necessary and create a reference page at the end of the template. 

Empirical Research Identification

Empirical Research Checklist

SectionDefining CharacteristicContained in ArticleNot Contained in Article
AbstractAn abstract of the contents is provided.  
IntroductionThe purpose of the study is stated.  
The scope of the study is stated.  
A rationale for the study is provided.  
The hypothesis or research question is stated.  
Key concepts and terms are noted.  
A review of the literature is provided.  
MethodsA description of the population sample is provided.  
The data collection procedure is presented.  
Other procedures to be used are described.  
ResultsA narrative statement of the findings is given.  
A description of the data collected is given.  
Findings are supported by graphs and charts.  
The analysis of the data is explained.  
ConclusionA summary of the study is provided.  
Conclusions related to the hypothesis are stated.  
Questions for future research are presented.  
ReferencesReferences used in the study are presented.  

Empirical Research Identification

Research Article Chart

Criteria and Defining CharacteristicsArticle 1:Article 2:Article 3:
Abstract After reading the abstract what do you expect to learn from the article?       
Introduction: Summarize the following in paragraph form. What is the purpose of the study? What is the scope of the study? What is the rational for the study? What is the hypothesis or research question? What key concepts and terms are noted? Is a review of the literature provided?         
Methods: Summarize the following in paragraph form. What is the population being sampled? What data collection procedure is presented? What other procedures are described?       
Results: Summarize the following in paragraph form. What are the given findings? How was data collected? Are the findings supported by graphs and charts? What does the analysis of data state?   
Conclusion: Summarize in paragraph form. What is the summary of the study? What is the conclusion of the hypothesis? What are the questions for future research?   
References What are the total number of references used in the study? List two of the references used.   

Empirical Research Identification

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