Developing Persuasive Business Messages

Developing Persuasive Business Messages
Developing Persuasive Business Messages

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Developing Persuasive Business Messages

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In Week 3, you selected a product or service that you believe your organization should invest capital resources to develop the product or service for sale. To speed up the new product investment, you decide to write a memo proposing and advocating for the launch of a new product or service to the company president. 

Create a memo proposal using the AIDA model in a Microsoft® Word in a minimum of 1,000 words. You will add an introduction and conclusion, and your paper will include the following components:

1. Convince your audience to invest capital resources to develop the product or service you intend to sell and explain your rationale. See Figure 9.5 – Persuasive Message Using AIDA model.

2. Gain credibility (for yourself and your request) and (2) to make your readers believe that helping your product/service will indeed benefit the company. Close with a request for some specific action, and make that course of action as easy to follow as possible to maximize the chances of a positive response.

3. Include secondary research to support your argument, related to your product and/or service.a. Explain what you will do in case the selected product or service does not initially sell as much as expected.b. Indicate potential digital channels for marketing your product or service.c. Consider cross-cultural and multinational implications.

The following guidelines will help you effectively format specific memo elements, Business Communication Essentials, 7/e (Pg. 410):

1. Addressees. When sending a memo to a long list of people, include the notation See distribution list or See below in the position at the top; then list the names at the end of the memo. Arrange this list alphabetically, except when high-ranking officials deserve more prominent placement. You can also address memos to groups of people–All Sales Representatives, Production Group, New Product Team.

2. Courtesy titles. You need not use courtesy titles anywhere in a memo; first initials and last names, first names, or even initials alone are often sufficient. However, use a courtesy title if you would use one in a face-to-face encounter with the person.

3. Subject line. The subject line of a memo helps busy colleagues quickly find out what your memo is about, so take care to make it concise and compelling.

4. Body. Start the body of the memo on the second or third line below the heading. Like the body of a letter, it’s usually single-spaced with blank lines between paragraphs. Indenting paragraphs is optional. Handle lists, important passages, and subheadings as you do in letters.

5. Writer’s initials. Unlike a letter, a memo doesn’t require a complimentary close or a signature, because your name is already prominent at the top. However, you may initial the memo–either beside the name appearing at the top of the memo or at the bottom of the memo.

Format consistent with APA guidelines.

Developing Persuasive Business Messages

Below is a partial answer to the above homework questions by one of our writers. If you are interested in a custom non plagiarized top quality answer, click order now to place your order.

Developing Persuasive Business Messages

Developing Persuasive Business Messages


TO:                  Jackson, S. L., President and Chairperson

FROM:            (Type Your Name Here)

CC:                  See distribution list below in the position at the top

DATE:             December 11, 2017

SUBJECT:      Investment toward the launch of the eco-friendly bag production.

Firms under attack for environmental degradation

The current levels of ecological damage on the planet are largely as a result of direct and indirect actions by business entities. Organizations are increasingly taking the blame for the environmental destruction and increasing levels of global warming from excess waste dumped into the atmosphere and the various water masses. The proposal forwarded last month could help our company fend off such accusations by taking the problem head-on by providing viable and lasting solutions to the problem at hand.

Proposal on the action our organization could undertake

To curb the increasing waste in the environment, I sent a proposal to you the previous month detailing the production of an environmentally friendly bag as a replacement for the single-use plastic carriers commonly used today. The widespread use of such bags, coupled with their impact on the environment from an inability to decompose and the release of toxins to the air when incinerated, has increased the environmental degradation from these plastic bags (Green & DeMeo, 2013; Green, Boots, Blockley, Rocha, & Thompson, 2015, p. 5382).

The proposal included the steps to produce the eco-friendly bag and the various audiences of the business and marketing communications (Bovee & Thill, 2015), who would also double as the major customers for the proposed product.

Required steps in the production of the eco-friendly bags

The production of the proposed environmental friendly bags involves the research into the growth of the right material. Since the production is meant to be as environmentally friendly as possible, the company will neither use artificial methods of agriculture, nor production systems and processes that involve leaving a large carbon footprint in the ecological system. Once the firm achieves this objective, there will be many benefits to reap from the investment in the eco-friendly bag alternatives.

Benefits from the investment

The investment into the production of environmentally friendly bags as a better alternative to the widely used single-use plastic carriers is projected to have numerous benefits. The remuneration is not only limited to the firm but involves payback to various public stakeholders as well. In addition, the benefits are not limited to monetary remuneration for the firm but include other returns that will help the business in the long term.

Ecological benefits

The replacement of single-use plastic bags as the primary carriers for groceries and other commodity purchases should have an ecological impact. The high demand for the production of the single-use bags results in increasing air pollution from the manufacturing plants and possibly water pollution from some of them (Green & DeMeo, 2013). The continued one-time usage of the single-use carriers creates an environmental hazard owing to the continuous dumping of the carriers. The incineration of the same bags poses a risk to the ozone layer, where its continued destruction has a direct impact on increasing global warming……

Developing Persuasive Business Messages

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Counseling Session Report

Counseling Session Report
Counseling Session Report

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Counseling Session Report

            The employee has a habit of sleeping during work time. He is attending college at night, has three children, and a wife. He works as the production assistant, and is accountable for print copy and layout for the local newspaper.

            The situation is a problem since this employee is unable to perform at work as required. The situation could have been remediated by ensuring that the employee is receiving as much assistance and support from the colleagues. Moreover, the management should have encouraged the employees to express what is going on in their lives so that they can be given the needed support, which would prevent the department from underperforming (Tran, 2015).

            The employee knows that by the end of the week, he should discuss his situation with the production manager so that he can seek ways of having him supported. The employee has all the information, skills, and resources required to perform the work. The job performance expectations are also clear. If the problem proceeds, the employee will be rated as unproductive (at work) and he might not be able to have a proper life-work balance; and this would make the team, unit, supervisor, and agency to suffer low productivity if he is unable to carry out his roles are required.

            Basically, all the employee needs to do is manage time well and express himself since he was being awarded poor performance for failing to express himself (Tran, 2015). No other employee exhibits this behavior and the employee has no patterns.

Counseling Session Report


To Charles,

The production assistant

Having discussed the improvement multi-part plan during the session, it is hoped that you will be keen to adhere to it so that the needed improvement can be experienced at your unit.

It is recommendable for you to discuss your situation with the production manager so that he can offer you the needed support. In addition, you should manage your time well for a proper life-work balance.

Kindly look forward to doing your part.

With regards


Tran, B. (2015). Ethical and Legal Data Mining. New York: Praeger publishers.

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