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Health Literacy Evaluation
Purpose
The purpose of this assignment is to engage learners in evaluating factors that contribute to effective communication and health literacy in consumer health education materials.
Instructions
STEP 1: PREPARE
Read the CDC Clear Communication Index: https://www.cdc.gov/ccindex/
Review the CDC Clear Communication Index Score Sheet: https://www.cdc.gov/ccindex/pdf/full-index-score-sheet.pdfOpen this document with ReadSpeaker docReader
Locate a consumer health information resource for evaluation that meets the following criteria:
May be published online or in print, such as a pamphlet, handout, or web page
Published by a reputable health organization or institution
The material addresses a specific health condition or topic (as opposed to a range of conditions or topics)
The intended audience is a health consumer (as opposed to a health care professional)
Examples of general health consumer publications that have been evaluated using teh CDC Clear Communication Index are available at: https://www.cdc.gov/ccindex/examplematerial/index.html
Health Literacy Evaluation
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STEP 2: EVALUATE
Publication Information
Identify the publication title, author(s), year/date of publication, and source location (URL).
Purpose and Intended Audience
In one paragraph, summarize the purpose of the material and the intended audience. Describe the target audience that the authors want to address (e.g., persons who have diabetes, are sexually active, are caregivers to persons with dementia, the general public, etc.).
Category Analysis
Evaluate the material using the 7 categories of the CDC Clear Communication Index: 1) Main Message and Call to Action; 2) Language; 3) Information Design; 4) State of the Science; 5) Behavioral Recommendations; 6) Numbers; and 7) Risk.
This section can be formatted as a list, bullet points, or in paragraph format. Include examples of how clearly the main message is communicated and prominently located within the material, how main ideas and supporting ideas are organized, use of visual cues and headings, language considerations, how graphics, colors reinforce the main message; how or whether scientific evidence or authoritative sources inform the main message or recommendations; how or whether actionable behavioral recommendations are provided; whether and how numbers are used to communicate recommendations or risk, and how the risk associated with the health condition or behavior applies to the target audience or health outcomes.
Health Literacy Evaluation: Strengths and Recommendations for Improvement.
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