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Situational influences of the consumer decision process
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Research Article Review and annotation -The Consumer Behavior concept is “Situational influences of the Consumer Decision Process”
The article analysis assignments are used each week to expand and apply Consumer Behavior terms, application, or concepts using peer reviewed research articles from academic journals. These articles must report research the author completed in the subject area and be from the past three (3) years or less.
This assignment (the article annotation) extracts and summarizes the major points relative to a particular topic area that we have discussed. Use the following as a guide to your assignment completion:
a) Purpose of the study
b) Methodology of the study
c) The results – most important because this is the empirical evidence
d) Conclusions – least important since this is the author’s opinion
e) Recommendation for future research
The article citation must follow the APA 6th edition format using a hanging-indent. The annotation itself should be 250 words double-spaced.
Comments on Annotation: must be 200 words on the same article as above! “Situational influences of the Consumer Decision Process”
Post your comment on your submitted article annotation. In your post, evaluate the selection of the article, the research conducted, the empirical findings, and the opinions of the author. Using this post, determine the type of project/research this article might support.
Below is a partial answer to the above homework questions by one of our writers. If you are interested in a custom non plagiarized top quality answer, click order now to place your order.
Situational influences of the consumer decision process
Research Article Review and annotation
Ashraf, M. G., Rizwan, M., & Khan, M. A. (2014). The promotional tools and situational factors’ impact on consumer buying behavior and sales promotion. Journal of Public Administration and Governance, 4 (2), 179-201.
Purpose of the study
The purpose of the study is to determine the impact of the different promotional and situational factors that are used to influence the consumer buying behavior and the impact. The factors that are taken into consideration are the price reduction, social surroundings, free sample, physical surroundings on their impact on consumer decisions with respect to their purchasing behavior and sales promotion.
Methodology of the study
The descriptive methodology was used in the research. A total of 200 respondents were involved in the investigation of self-government in the collection of the data. The questionnaire was used as the data collection tool where the respondents were supposed to answer a set number of questions.
The results of the study
The results of the study indicate that the free sample has a higher and significant positive relationship when it comes to the consumer buying behavior at (t=1.184, P=0.020 and t = 2.821, P=0.005) respectively. Moreover, the physical environment has a high positive influence on sales promotion at (t=2.376, P=0.007). Additionally, the social environment has a significant positive impact on the sales promotion at (t=1.332, P=0.005). Finally, the sales promotion recorded a significant relationship with the consumer buying behavior at (r=4.410, P=0.005).
Conclusions
The research revealed that there is a positive perception among consumers when it comes to promotional and situational factors in influencing their decisions when it comes to purchasing products. The structure indicates new perspectives when it comes to comprehending the manner in which different consumers react to the promotional and situational influences that marketers use to stimulate their sales. Finally, the different promotional and situational techniques have a higher probability of influencing the consumer decision making when it comes to purchasing products or services……
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