Digital SMS Assignment

 Digital SMS Assignment

Select at least 2 teams from different leagues, at least one team must be in-season (NFL, MLB, MLS, NHL,
NBA, MLS or EPL). Go to each team’s website and opt-in to receiving its e-mail newsletters and digital
updates. Also, Like the teams on Facebook and follow their main team account on Twitter. Optional,
register for text messages. Track and contrast how the teams communicate varying types of messaging
and the frequency with which they do so. Are their sales and marketing priorities evident, and if so what are
they? Are their sponsors integrated and if so, who are they and how? Are the digital assets integrated with
one another (i.e. are they reinforcing the similar messaging) and do they tie back to team’s website? Is
there a clear call-to-action and engagement? Is one team doing a better job than the other? Was it easy to
opt-in and how long did it take to begin receiving team e-mails? Contrast the messaging during the 3-4
weeks that you are following them. Due start of Class February 25 – Word (2-3 pages) with up to 3 ppt.
slide exhibits (screen shots).
Here is an example from another student:
I choose three NBA teams: Los Angeles Lakers, Houston Rockets, and New York Knicks, which are all in-season teams. For Houston Rockets, I signed up for Rockets Insider; New York Knicks does not have e-Newsletter; For LA Lakers, I signed up for Lakers Insider. I also followed their Facebook and Twitter.
For all three teams, it is very simple to find the place to subscribe e-Newsletter, follow Facebook, Twitter, and other social media platforms. Taking LA Lakers as an example. It has the information in the left side of the front page of the official website. Fans could find 8 ways to follow the team on the menu. After clicking the email icon, I just need to create an account by typing basic information and check the categories I want to subscribe. In addition, both Rockets and Lakers have very quick response to the subscription. New York Knicks, However, fails to deliver messages and information via email subscription because they do not even have this option.
In terms of welcoming their fans, LA Lakers sent out welcome email with links of six ways to follow the Lakers via social media, which are Facebook, Twitter, Instagram, Tumblr, Text alerts, as well as mobile apps. For Houston Rockets, it’s easy to opt-in to receiving its e-mail newsletters too. In addition, from my point of view, its welcome email is better than Laker’s. The email not only delivers the message of what followers will get in the email in the future, but also places colorful social media icons in the lower right corner. Besides, players’ photos with red background (their symbol color) included in the email delivers how dynamic the team is. However, LA Lakers sent email with text only. For New York Knicks, although they follow fans back on Twitter and Facebook, they do not have an official welcoming email. In this part, I think Houston Rockets is doing better than LA Lakers and New York Knicks.
In terms of the types of email each team sends out, LA Lakers sends out monthly newsletter, including unique articles about Lakers (February is about their guard Kendall Marshall), Lakers community news, and promotions, such as tickets information and special sponsored events (February is Camp Lakers presented by Denny’s). On their Facebook, they have a huge fan base with more than 18 million “likes”. They are very active on updating game and players’ status, as well as news reports and related information. However, I found they repeat a lot of things in different platforms, which leads to inefficiency of marketing communication. Most fans would like to follow and subscribe for all the platforms, so the marketing team should think about differentiating each platform to increase the engagement with fans. Moreover, although they have 3.66 million followers on twitter, I think they tweet too much, most times 10-20 tweets per day.
Houston Rockets sends out newsletter more frequently than LA Lakers, nearly one per day. It includes game notes, which provide game preview, broadcast information, and social media updates, special offers from corporate partners, and promotions of events in Toyota center. In addition, Rockets sent me a happy birthday email, which I think is a sweet interaction with their fans. On their Facebook and Twitter, they have 1,518,473 “Likes” and 361 thousand followers respectively. Facebook focuses more one the game notes, players’ updates, special ticket offers, and related information and news. They are very active on these platforms too. For example, comparing with 3-4 average posts per day of Lakers, Rockets has as many as 8 posts per day. In terms of Twitter, they focus on the players and events, and interactions with fans.
New York Knicks has around 4 million “Likes” on their Facebook and 867 thousand followers on their Twitter. In my opinion, one of the reasons that they have more “Likes” and followers than Rockets is they provide a lot of visual information on Facebook and Twitter, which I think is a very good way to get fans involved and excited.
From the point of integration of digital assets, all three teams’ digital assets are well integrated with one another. They are keeping posting players’ information, games notes, ticket sales, and marketing promotions on different platforms and reinforcing the similar messaging to fans to get most comprehensive exposure. Moreover, each team does a great job on tying information and news back to team’s website. For instance, game preview and dates are posted on the top of the official websites, which Facebook, Twitter, and newsletter keep updating them.
On the other hand, Houston Rockets seems to have more sales and marketing priorities than the other two teams. They have high frequency on sending special offers and promotions of their products via email, Facebook, and Twitter when the season has not started. Comparatively, for example, New York Knicks promotes their team players more often than the others. LA Lakers has fewer sales emails, posts, and tweets. Yet all three teams are on the same level of promoting tickets sale and event.
Another contrast could be made through sponsor’s exposure. It is hard to find sponsor’s information on the home page of LA Lakers’ and New York Knicks’ official website, which in contrast, the sponsor information of Houston Rockets is very obvious in the lower bottom of the official website. Besides, Rockets has more sponsor exposures on Facebook and Twitter than the other two teams. Lakers and Knicks have very limited exposure on the on-site banners in the photos and videos posted on Facebook and Twitter. These two teams should provide more sponsor benefits by increasing the exposure of their names.
All three teams also have call-to-action and engagement, but Houston Rockets and New York Knicks are doing better than LA Lakers. For example, Rockets posted “You can watch a Rockets game in VIP style with eleven of your closest friends, catch the player’s pre-game shoot around from courtside and serve as the game’s honorary captain when the Rockets take on the Pistons on March 1st! Visit to enter for your chance to win!” Knicks posted “Tweet a picture of your best Tim Hardaway Jr. celebration using #Tim36 for a chance to win an autographed box score from his spectacular 36-point Rising Stars performance!” This kind of information could directly get fans involved. However, Lakers only has some information such as festival blessing and “Thank you” to their fans.
Overall, Houston Rockets does the best job among these three teams.

Beam-Down Technology

 Beam-Down essay/impact-technological-competency/">Technology

I am comparing 2 designs to a base design. The base design is The Ivanpah Concentrated Solar Power (CSP) plant, and #1 is the Beam-Down design CSP, #2 is the stretched Membrane CSP. This report is to build these new design but I need to look at the
1- Constructability 2- Safety 3- Environmental impacts of them for each design. Feel free to use Charts, Tables, Graphs, etc..
I need to know for both designs:
the constructability concerns associated with our potential Beam down Design – time frame to build it? Safety hazards associated with the design? Personnel Safety? Compare it to the base case. Environmental impacts – not just the animals, but also the storm water, runoff (disrupting natural drainage processes), etc.

the differences in technology and leadership

What affect did the differences in essay/impact-technological-competency/">technology and leadership have on the conflict in Mesoamerica after arrival of the spanish and how well did different indigenous groups adapt to the spanish advance into the region?


How is essay/impact-technological-competency/">technology affecting business processes such as inventory, accounting, hiring, etc.

What challenges might these new technologies create. Include links to articles to support your ideas

the emerging technologies

1. Of the emerging technologies discussed on pages 80-81 of the textbook, which ones do you see becoming mainstream in the near future? Why?
2.Critical Thinking Applied

Please select one of the six Critical Thinking questions of your choice, one from Chapter 1 (see page 31) and one from Chapter 2 (see page 89). Present well-developed answers to both questions, reflecting your understanding of the chapter content. Please use textbook references (cite page number) in crafting your response.
3.You and YouTube

Your Course Project will allow you to explore the Internet on your own, locating, viewing, and writing short reviews about videos dealing with “computer basics” topics of interest. In other words, areas that you would like to learn more about, beyond what is contained in your text. The Internet literally has millions of short videos (many of them on You Tube) about every computer topic imaginable. Some are very basic, some can be very complex, based on your level of expertise coming into this course. See one example of a “basic” video at the link below:

What Is RAM?

This is just a sample, it’s up to you to develop your own video library as your Course Project. What does that include you may be wondering?

Here’s how your Course Projects breaks down:

Lesson 1 – Find and view three helpful videos to learn more about subjects covered in Chapters 1 and 2 of your textbook. Then, write a short review (200-250 words) about what you learned and how it was presented. Submit your video links and assessments to your instructor so that you can get feedback to let you know you are on the right track in terms of your project.

Lesson 2 – Find and view three videos to learn more about subjects covered in Chapter 3. Review them the same way as described above and submit to your instructor for more feedback. Remember, you are in the process of building your complete project in segments, three videos and assessments at a time.

Lesson 3 – Find and view your last three helpful videos, using subjects you would like to more about based on the contents of Chapter 4. Review them the same way. In addition, now it is time compile all your videos and reviews from Lesson 1, 2, and 3 as a Word document that is well-organized and contains links to each video along with your review. You can arrange them in any way that you think will be helpful to another person. Think of your Course Project as a way to inform others about computer topics presented in this course.

Lesson 4 – You will submit your Project document (as described in Lesson 3) for peer review.

Lesson 5 – After incorporating comments from your peers, you will submit your final Video Library project to your instructor for final evaluation.

For Lessons 4 and 5, you will consolidate your individual Course Project assignments (from Lessons 1 – 3) into one MS Word file and save on your hard drive or other storage device. Then upload the file into the submission box. (If you prefer to upload your project as a pdf file, instructions for the PrimoPDF converter are on the main outline page under the Rubrics.)

Ethical Question
Your friend shows you some books he took from the bookstore without paying for them. When you question him about it, he says, “Sure I took them. But I’m no different from anybody else around here. That’s how we all manage to get through school on limited funds. I’ll be a better medical professional because of all the knowledge I gain from these books.”
1) Do you agree or disagree with his rationalization? Why or why not?
2) What do you say to your friend?
3) Is the example in this case any different from taking home medical supplies or equipment from the workplace? Why or why not?
4) What ethical principles discussed in Chapter 1 of your reading helped you with this answer?
Please develop a well-structured Main Post addressing all parts of this scenario.

5.Medical Ethics and Law

Read this scenario:

A patient who is a mail carrier experiences a serious dog bite that requires hospitalization and stitches. The patient’s boss calls the hospital to see how the patient is doing.

Write a brief summary (150-200 words) that explains what you are allowed to say to the patient’s boss while remaining compliant with patient privacy laws.

6.Annotated Webliography

Each course requires you to complete a Course Project. In most cases, that project usually means writing a paper that deals with a topic related to the course content. However, since this is only a 2 credit course, you will not be required to do a paper; but you will do a research project that you can add to your Portfolio at the end of the course. Your research efforts will benefit your future medical career and increase your knowledge related to medical law and ethics.

So what are you going to be doing for your course project? You will be building an Annotated Webliography. What’s that? It is a web page that brings together as many on-line resources as possible about a particular topic. Relax, you don’t have to build an actual web page and you don’t have to find as many resources as possible. You will simply be creating a Word document that includes the product of your research efforts.

Here’s an example of an Annotated Webliography for you to look at, check out this address: Notice that the topic is Oceanography. Then, you see 15 individual web sites that contain interesting information about the topic. In addition, each item has a short description of the content of the web site, giving the potential reader an overview of what kinds of information they will find there. That’s how you will complete your project as well.

1. Please start your list by locating three web sources for the topics covered in Lesson 1, Chapters 1 and 2 that you find interesting. Make sure to list your web sites in APA format so that everyone will be able to find them. Do not use any information from Wikipedia, as that is not considered as an acceptable resource.

2. Create a short descriptive summary (that’s the annotated part) of what is contained on each web site you select to support your topic.

You will find a total of 9 web sites (three during each of the first three course lessons) that provide great information about your selected topic. You will build your list of web sites/descriptions as a Word document. You will add a short annotation for each selected web site (see the example above). The annotation should describe the main content features, unique items, etc. You might also include comments such as “contains current information” or “great color animation”. By the end of the course, you’ll have an informative Annotated Webliography to use in other courses and at work.

The individual Course Project Assignments will all contribute to your final product so there is no wasted effort! In this first lesson, you have two goals: 1) identify the topics you will be using for your webliography and 2) finding the first 3 web resources and creating the short annotated descriptions as to their content and quality.

Unwrapping the Technology Standards: Graphic Organizer

Topic: Unwrapping the essay/impact-technological-competency/">Technology Standards: Graphic Organizer
Create a graphic organizer using the following guidelines:
1. Use the ISTE website to compare and contrast the National Education essay/impact-technological-competency/">Technology Standards for Teachers (NETS-T) with any set of standards listed by your state.

2. Create a graphic organizer to make these comparisons.

3. If your state does not include any requirements for teachers to know and understand before teaching, select the two standards that you feel best support what you see as imperative knowledge for a classroom teacher and explain your decisions in detail.


web services

Develop  a pair of web services , complete with matcH with WSDLS and client software ,which implement the funtion of a local time converter (LTC)ser

Web Services

You are to develop a pair of Web Services, complete with matching WSDLs and client software, which
implement the functions of a Local Time Converter (LTC) service. A Local Time Converter service
allows users to provide the Local Time (e.g. 13:30) at one location (e.g. SYDNEY) and be provided the time at another (e.g. AMSTERDAM – in which case the time would be 05:30). It is usual for such
services to keep information relating the difference (e.g. SYDNEY is +10, AMSTERDAM is +2) at
each time location relative to the time at Greenwich (which is called Greenwich Mean Time or GMT
(or UTC)).

The first Web Service (called MyLTCServer) presents an API for the service’s users. This API
allows the following unauthenticated functions:

??Retrieve the time offset (relative to GMT) for a specific location
(double currentOffset(String location))
Returns a double representing the time offset relative to GMT for the provided location.
??Retrieve a list of currently supported locations (String listLocations())
Returns a String containing each of the currently supported locations, separated by “\n”.
??Convert a time in one location to the time in another
(String convert(String from, String to, String time))
Returns a String representing what time it is in the location to when it is time in the
location from. The String representing time, and the return String, will be in the format
HH:MM (with leading zero on the HH if necessary).

The second Web Service (called MyLTCAdmin) presents an API for the service administrator. This API allows the following authenticated functions:

??Add a new location to the system with its current time offset relative to GMT
(boolean addLocation(String user, String pwd,
String location, double offset))
Returns false if the location already existed or the user credentials are invalid, true if the
new location has been added.
??Update the time offset for a specific location (for example when Daylight Saving Time
commences or ceases for the location)
(boolean setOffset(String user, String pwd,
String location, double offset))
Returns false if the location does not exist or the user credentials are invalid, true if the
location exists and has been updated.
??Retrieve the number of client web service calls performed on either interface since the server
(int callCount(String user, String pwd))
Returns -1 if the user credentials are invalid, otherwise returns the total number of calls
(including this one) on either of the server interfaces.

Note that, as reflected above, the administrator web service requires a username (user) and password (pwd) to be passed with each web service call. The server should validate this username and password before performing any requests. You should hard-code an administrator username of ‘admin’ and a matching password of ‘converter’.

To match these two web services, you will generate matching WSDL files and implement two sample
command-line based clients – one for the standard user (MyUserClient) and one for the
administrator (MyUserAdmin).

The command-line clients will allow each of the above-listed functions to be performed, passing in the
required parameters from the command line. For example, you may implement the “Retrieve the
current time offset for a specific location” function call by executing the command:

java MyUserClient currentOffset SYDNEY

The server’s starting set of time offsets may be hard-coded as follows:
Offset relative to Greenwich = +10 (SYDNEY)
= +8 (BEIJING)

The server stores the list of supported locations, their corresponding time offsets relative to GMT, and
the number of user web service calls performed in memory. It does not need to render them persistent
by storing them to disk.

You should provide all your .java files and the WSDL files. Also provide a readme.txt file containing any instructions. Also, the code must be well commented each line and each method and each variables .Each program file should have a proper header and commented.