The Consumer Behavior concept Research Article Review and Annotation

The Consumer Behavior concept
The Consumer Behavior concept

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The Consumer Behavior concept

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The Consumer Behavior concept is “Market Segmentation” The article analysis assignments are used each week to expand and apply Consumer Behavior terms, application, or concepts using peer reviewed research articles from academic journals. These articles must report research the author completed in the subject area and be from the past three (3) years or less. 

This assignment (the article annotation) extracts and summarizes the major points relative to a particular topic area that we have discussed. Use the following as a guide to your assignment completion:

a) Purpose of the study

b) Methodology of the study

c) The results – most important because this is the empirical evidence

d) Conclusions – least important since this is the author’s opinion

e) Recommendation for future research

The article citation must follow the APA 6th edition format using a hanging-indent. The annotation itself should be 250 words double-spaced.

Comments on Annotation: must be 200 words

Post your comment on your submitted article annotation. In your post, evaluate the selection of the article, the research conducted, the empirical findings, and the opinions of the author. Using this post, determine the type of project/research this article might support.

Below is a partial answer to the above homework questions by one of our writers. If you are interested in a custom non plagiarized top quality answer, click order now to place your order.

The Consumer Behavior concept Research Article Review and Annotation

Annotation

Canhoto, A. I., Clark, M., & Fennemore, P. (2013). Emerging segmentation practices in the age of the social customer. Journal of Strategic Marketing, 21(5), 413-428.

This was an exploratory study that was conducted with the aim of examining the segmentation approaches of firms that use social media. Specifically, it examined whether the traditional approaches were still relevant in the wake of social media and whether there are other emerging practices. Researchers used key informant interviews for data collection. The participants in this study were nineteen senior marketing officials of selected organizations.

Additionally, the researchers selected participating organization using the non-probabilistic sampling method which assisted in identifying firms that use social media for marketing. The interviews, which lasted one hours, were semi-structured and interviewers used open-ended questions. Eighteen of the participants were interviewed face to face while the other one conducted a telephone interview. All interviews were recorded and later coded manually due to massive use of multiple synonyms.

Subsequently, the findings of the research revealed that organizations considered segmentation as a vital aspect of marketing. Further, it was also found that firms used social media in order to identify and categorize the clientele. The profiling was intended to target customers and aloe the companies to position their offers. It was also shown that there were varying levels of investment in market segmentation, and more so, social media by organizations.  

Additionally, the research also showed that culture has a lot of influence on firms when it came to the adoption social media segmentation. It was concluded that social media is used to supplement traditional market segmentation approaches. It was recommended that further research is need for the purpose of studying the prospects of social media market segmentation in the business world.

Comments on Annotation

This article was chosen because it addresses the emerging issues in market segmentation. It is evident that the wave of social media has swept over most aspects of people’s lives. The advancement in technology opens up new opportunities for organizations and as such call for a way to change the way business is done. One important aspect of social media is that it has had a huge impact on marketing.  Currently, firms are finding ways in which they can deal with social customers, most on which share their market experience on social media (Simkin & Dibb, 2013)……

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RFID technology Research problems inside the Apple Company

RFID technology
RFID technology

RFID technology

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Formulate a research problem to solve with RFID technology, and the Apple company. Identify one key problem to study with RFID. Develop one hypothesis that will be the key question that would be addressed by such an analysis.

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RFID technology research problems inside the Apple Company

Research problem

Apple Inc., among other leaders in technology, continues to take up wireless systems as part of their bid towards the progression of technology. Among the recent uptakes has been variants of wireless technology for data and information transmission, as well as wireless charging. Radio Frequency Identification (RFID) technology is primarily the backbone of such breakthrough technologies (Ghosh, Goswami, Kumar, & Majumder, 2015). At Apple Inc., for example, RFID and other related subsets are responsible for the development of such products as Apple Pay, Apple TV, and Apple Watch.

As Apple Inc. continues to develop new products based on radio frequency identification, the technology has morphed to include various subsets of similar technologies. In the case of Apple Inc., the most usable of these is the original RFID implementation, as well as the newer NFC (Hayashi, 2012). Each of these technologies has its advantages, as well as some drawbacks. Research and reports from Apple Inc. show an uptake of NFC by the company over RFID. However, could the advantages of the ‘Old school’ RFID outweigh the current and potential benefits of NFC?….

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Euthanasia Evidence Based Practice

Euthanasia Evidence Based Practice
Euthanasia Evidence Based Practice

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Euthanasia Evidence Based Practice

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To begin, work through the reference list that was created in the “Section B: Problem Description” assignment in Topic 2. Appraise each resource using the “Rapid Critical Appraisal Checklists,” available in the textbook appendix. The specific checklist you use will be determined by the type of evidence within the resource.

Develop a research table to organize and summarize the research studies. Using a summary table allows you to be more concise in your narrative description. Only research studies used to support your intervention are summarized in this table. Refer to the “Evaluation Table Template,” available in the textbook appendix. Use the “Evaluation Table Template” as an adaptable template.

Write a narrative of 750-1,000 words (not including the title page and references) that presents the research support for the projects problem and proposed solution. Make sure to do the following:

  • Include a description of the search method (e.g., databases, keywords, criteria for inclusion and exclusion, and number of studies that fit your criteria).
  • Summarize all of the research studies used as evidence. The essential components of each study need to be described so that readers can evaluate its scientific merit, including study strengths and limitations.Incorporate a description of the validity of the internal and external research.
  • It is essential to make sure that the research support for the proposed solution is sufficient, compelling, relevant, and from peer-reviewed professional journal articles.

Although you will not be submitting the checklist information or the evaluation table you design in Topic 3 with the narrative, the checklist information and evaluation table should be placed in the appendices for the final paper.
Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.
Upon receiving feedback from the instructor, refine “Section C: Literature Support” for your final submission. This will be a continuous process throughout the course for each section.

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Euthanasia Evidence Based Practice

The study was set to find out if euthanasia is the best option for stopping suffering in terminally ill patients. The study was to find out the nurses’ satisfaction regarding the intervention method. For the evidence, a comprehensive electronic search was completed using databases such as EBSCOhost. Medline via Pubmed, Sage Research Methods, Google Scholar, National Guideline, and Clearinghouse these are areas where one can easily find the peer-reviewed journals which are required for the evidence-based practice.

The main keyword used in the search were words that were related to the topic, they included euthanasia, non-voluntary passive euthanasia, physician-assisted suicide, terminal patient, voluntary passive euthanasia, voluntary active euthanasia.

The randomized control trial included 100 publications where only nine studies were the only ones found to be relevant to the issue surrounding euthanasia in the healthcare system. The nine articles met specific criteria, for instance, the publication must be peer-reviewed, must be related to the topic of study, must not be more than five years old that those that were published between 2012-2017, and most were study research. Articles that were published before 2012 and were not related to the topic of the study were excluded.1

The literature review by Bostwick (2015) discussed the self-induced euthanasia. He tried explaining that there are terminal patients who try to commit suicide to end their suffering but fail and end up getting hurt. The author is trying to emphasize the importance of euthanasia in the medical set up. The only limitation of this literature review is that it is not comprehensive enough. The information provided is worth applying to the evidence-based practice.

The randomized survey by Cohen et al., (2014) found that the consultation procedure of another physician attending physician is not done as required and needs improvement. The authors add that training and putting at disposal consultants through forums seems to improve a situation. Provisions in the law concerning the necessary competencies and tasks of consulting physicians can enhance improvement.

The authors concluded that whether euthanasia is legalized in a country or not, similar services can be useful in improving quality consultations in various difficult end-of-life decision making situations. The samples used in the study were a good number, and the result of this study can be applied in the medical system. The application of questionnaires as the data collection tools enhances the validity of the questions in the surveys were the similar……

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Consumer Socialization Research Article Review and Annotation

Consumer Socialization
Consumer Socialization

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Consumer Socialization

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Research Article Review and annotation

-The Consumer Behavior concept is “Consumer Socialization” The article analysis assignments are used each week to expand and apply Consumer Behavior terms, application, or concepts using peer reviewed research articles from academic journals. These articles must report research the author completed in the subject area and be from the past three (3) years or less. 

This assignment (the article annotation) extracts and summarizes the major points relative to a particular topic area that we have discussed. Use the following as a guide to your assignment completion:

a) Purpose of the study

b) Methodology of the study

c) The results – most important because this is the empirical evidence

d) Conclusions – least important since this is the author’s opinion

e) Recommendation for future research

The article citation must follow the APA 6th edition format using a hanging-indent. The annotation itself should be 250 words double-spaced.

Comments on Annotation: must be 200 words

Post your comment on your submitted article annotation. In your post, evaluate the selection of the article, the research conducted, the empirical findings, and the opinions of the author. Using this post, determine the type of project/research this article might support.

Below is a partial answer to the above homework questions by one of our writers. If you are interested in a custom non plagiarized top quality answer, click order now to place your order.

Consumer Socialization Research Article Review and Annotation

Ahluwalia, A. K., & Sanan, P. (2016). Consumer Awareness and Consumer Activism Among Adolescents: Url https://www.econbiz.de/Record/consumer-awareness-and-consumer-activism-among-adolescents-a-socialization-perspective-ahluwalia-amardeep-kaur/10011536663/https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2815827 A Socialization Perspective. IUP Journal of Marketing Management, 15(1), 49.

The purpose of the study was to examine the impact of socialization on adolescents. Consumer affairs knowledge and activism were the major focus. Sampling method was used and a survey conducted among 800 children aged between 10 and 17 was conducted. Correlation analysis and t-test was applied to analyze the result. It was found that, the male adolescents, especially from the good economic backgrounds and with older age brackets were more knowledgeable regarding the available products, thus an impact of consumer socialization on this group of people. The Mass media was attributed to product awareness.

Shafigullina, A. V., & Palyakin, R. B. (2016). Social Media Marketing as an Effective Instrument of the Promotion of Social Business-Project in Social Entrepreneurial Activity. url https://search.proquest.com/openview/018823cd726bf699edb4cd72298e0dd6/1?pq-origsite=gscholar&cbl=38744 Academy of Marketing Studies Journal, 20, 1.

The purpose of the study was to analyze the impact of social media marketing on the general performance of marketing. Sampling method was applied to different segment groups of people in the market for instance preschool children and employed people. Statistical analysis was applied for instance correlation analysis to determine the results of the research. It was found that, different market groups of people have different interactive maps when it comes to social media marketing. It was therefore concluded that, communication is very critical when promoting, marketing through consumer socialization by the use of social media platforms.

The use of different segment groups was critical in determining the level of consumer socialization to be applied in different markets so as to realize the desired sales…..

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Euthanasia Evidence-Based Practice Proposal Solution

Evidence-Based Practice Proposal Solution
Evidence-Based Practice Proposal Solution

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Euthanasia Evidence-Based Practice Proposal Solution

Order Instructions:

Write a paper of 500 (not including the title page and reference page) paper for your proposed evidence-based practice project solution.

Address the following criteria:

Proposed Solution:

(a) Describe the proposed solution (or intervention) for the problem and the way(s) in which it is consistent with current evidence. Heavily reference and provide substantial evidence for your solution or intervention.

(b) Consider if the intervention may be unrealistic in your setting, too costly, or there is a lack of appropriate training available to deliver the intervention. If the intervention is unrealistic, you may need to go back and make changes to your PICOT before continuing.Organization Culture: Explain the way(s) in which the proposed solution is consistent with the organization or community culture and resources.

Expected Outcomes:

  • Explain the expected outcomes of the project. The outcomes should flow from the PICOT.

Method to Achieve Outcomes:

  • Develop an outline of how the outcomes will be achieved.
  • List any specific barriers that will need to be assessed and eliminated.
  • Make sure to mention any assumptions or limitations which may need to be addressed.

Outcome Impact:

Describe the impact the outcomes will have on one or all of the following indicators: quality care improvement, patient-centered quality care, efficiency of processes, environmental changes, and/or professional expertise.

Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

Evidence-Based Practice Proposal Solution

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Evidence-Based Practice Proposal: Change Model

Evidence-Based Practice Proposal: Change Model
Evidence-Based Practice Proposal: Change Model

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Evidence-Based Practice Proposal: Change Model

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In 500 (not including the title page and reference page), apply a change model to the implementation plan. Include the following:

  1. Rogers’ diffusion of innovation theory is a particularly good theoretical framework to apply to an EBP project. However, students may also choose to use change models, such as Duck’s change curve model or the transtheoretical model of behavioral change. Other conceptual models presented such as a utilization model (Stetler’s model) and EBP models (the Iowa model and ARCC model) can also be used as a framework for applying your evidence-based intervention in clinical practice.
  2. Apply one of the above models and carry your implementation through each of the stages, phases, or steps identified in the chosen model.
  3. In addition, create a conceptual model of the project. Although you will not be submitting the conceptual model you design in Topic 5 with the narrative, the conceptual model should be placed in the appendices for the final paper.

Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

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Product Positioning Research Article Review

Product Positioning

Product Positioning
Product Positioning

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Product Positioning

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Research Article Review and annotation -The Consumer Behavior concept is “Product Positioning”The article analysis assignments are used each week to expand and apply Consumer Behavior terms, application, or concepts using peer reviewed research articles from academic journals. These articles must report research the author completed in the subject area and be from the past three (3) years or less. 

This assignment (the article annotation) extracts and summarizes the major points relative to a particular topic area that we have discussed. Use the following as a guide to your assignment completion:

a) Purpose of the study

b) Methodology of the study

c) The results – most important because this is the empirical evidence

d) Conclusions – least important since this is the author’s opinion

e) Recommendation for future research

The article citation must follow the APA 6th edition format using a hanging-indent. The annotation itself should be 250 words double-spaced.

Comments on Annotation: must be 200 words on the same article as above! “Product Positioning”Post your comment on your submitted article annotation. In your post, evaluate the selection of the article, the research conducted, the empirical findings, and the opinions of the author. Using this post, determine the type of project/research this article might support.
The three sources you need for the comment section. NOT The article review and annotation. 

Below is a partial answer to the above homework questions by one of our writers. If you are interested in a custom non plagiarized top quality answer, click order now to place your order.

Research Article Review and annotation- Consumer Behaviour

Wason, H., & Charlton, N. (2015). How positioning strategies affect co-branding outcomes. Cogent Business & Management, 2(1), 1092192.

Purpose of the study

The aim of the study is to focus on the gap that is present between the product positioning in the market and its impact on co-branding when it comes to customer perception. Positioning influences the consumer perception of the product and increases the brand image in the mind of the consumer. This stimulates their desire to purchase the product. A lot of research has been done on the market positioning of a product with minimal focus on the influence of positioning on customer behaviour. In addition, the influence of positioning in the branding of the product.

Methodology of the study

The study employed scenario-based experimental design that focused on hypothetical co-brands that were created from the prevailing brand. The perspectives of positioning were conducted using the eight-dimension typology.

The Results

A bootstrap of 500 samples was conducted using the PLS analysis. The composite reliability of brand fit is 0.898 and product fit was 0.939. Contrariwise, the AVE figures were 0.814 with a benchmark for 0.7 and 0.939 with a benchmark of 0.5. Additionally, the positioning strategies have a sense of fit where the variance is more than 0.3 in the predictive relevance. Moreover, in the functional positioning strategies the product fit forms a central customer perception in the market. On the other hand, in hedonic positioning strategies, the brand fit is central in the customer behavior in the market.

Conclusions

The conclusion is that the post-alliance positioning of a brand is linked to the prior consumer beliefs and they are more inclined to the influence for hedonic positioning rather than functional positioning. Moreover, the brand and product fit are centered on the positioning strategies…..

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Empirical Research Identification Assignment

Empirical Research Identification
Empirical Research Identification

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Empirical Research Identification

Details:

The purpose of this assignment is to understand the usefulness of evidence and the support it provides when answering a PICOT question.

General Requirements:

  • Doctoral learners are required to Prepare this assignment according to the guidelines found in the APA Style Guide.
  • This assignment uses a rubric. Please Review the rubric prior to the beginning to become familiar with the expectations for successful completion.
  • You are also required to provide a reference page at the end of the template provided.
  • The articles to be use in completing this assignment cannot be more than 3 years old and must meet all standards provided in the research article chart to be use in completing this paper.

Directions:

Part 1 : Empirical Article Selection

Locate three empirical articles related to your PICOT question that meet all the criteria found on the “Empirical Research Checklist” provided in the resource below.

Part 2: Research Article Chart

Using the articles acquired in Part 1, provide a summary review of each component using the “Research Article Chart” template provided below

Include a reference page at the end. Respond to all questions in the research article check list for the 3 articles to be located as noted in the checklist. Use in text citations where necessary and create a reference page at the end of the template. 

Empirical Research Identification

Empirical Research Checklist

SectionDefining CharacteristicContained in ArticleNot Contained in Article
AbstractAn abstract of the contents is provided.  
IntroductionThe purpose of the study is stated.  
The scope of the study is stated.  
A rationale for the study is provided.  
The hypothesis or research question is stated.  
Key concepts and terms are noted.  
A review of the literature is provided.  
MethodsA description of the population sample is provided.  
The data collection procedure is presented.  
Other procedures to be used are described.  
ResultsA narrative statement of the findings is given.  
A description of the data collected is given.  
Findings are supported by graphs and charts.  
The analysis of the data is explained.  
ConclusionA summary of the study is provided.  
Conclusions related to the hypothesis are stated.  
Questions for future research are presented.  
ReferencesReferences used in the study are presented.  

Empirical Research Identification

Research Article Chart

Criteria and Defining CharacteristicsArticle 1:Article 2:Article 3:
Abstract After reading the abstract what do you expect to learn from the article?       
Introduction: Summarize the following in paragraph form. What is the purpose of the study? What is the scope of the study? What is the rational for the study? What is the hypothesis or research question? What key concepts and terms are noted? Is a review of the literature provided?         
Methods: Summarize the following in paragraph form. What is the population being sampled? What data collection procedure is presented? What other procedures are described?       
Results: Summarize the following in paragraph form. What are the given findings? How was data collected? Are the findings supported by graphs and charts? What does the analysis of data state?   
Conclusion: Summarize in paragraph form. What is the summary of the study? What is the conclusion of the hypothesis? What are the questions for future research?   
References What are the total number of references used in the study? List two of the references used.   

Empirical Research Identification

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Research Based Report

Research Based Report
Research Based Report

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Research Based Report

Your last writing assignment will be a report to a decision-maker on a problem and solution in an organization or community.

In the report, you will do the following:

  • define the problem persuasively and accurately
  • propose a solution or solutions to the problem or issue
  • present that solution to a decision-maker or group of decision-makers who can implement the recommendation.

The report will include the following components:

  • executive summary
  • letter to the decision-maker
  • table of contents
  • introduction
  • body of the report to include headings and subheadings
  • conclusion stated as a recommendation for implementation of the solution
  • References page, with references listed in APA format

o Instructions on how to list an interview in APA format can be seen at the following url: https://owl.english.purdue.edu/owl/resource/560/11/

The complete report should be 2200-3000 words, not including the list of references.

The complete report should also cite at least seven sources. At least three of them should come from peer-reviewed, scholarly journals. As noted above, your sources can also include interviews. The sources will be integrated into the paper to explain the problem, provide evidence of the problem, and support the solution.

Research Based Report

Defining the Specific Problem

In preparing to write this assignment, please be aware of the following cautions in fulfilling the assignment instructions:

  • If you write a report to your manager at work suggesting that more teleworking options be given to employees at your workplace, you cannot simply prepare a report on
    teleworking. You must show that teleworking will solve a specific problem or problems in your organization.
  • If you are proposing that email be used less frequently for communication at your workplace and that another application be used to improve communication, you cannot simply write a report on the problem with having too much email. You must show that the use of email at your current workplace presents problems and that the use of another means of communication would solve the problem.
  • If you write a report to your manager at work suggesting that your office become paperless, you cannot simply prepare a report on the benefits of a paperless office. You must show that your specific office can go paperless and indicate the benefits of your specific office going paperless.
  • If you write a report to the board of directors at your townhouse community to argue that the playground area in your community should be renovated, you cannot simply prepare a report on the benefits of a playground for a neighborhood. You must show that your specific neighborhood will benefit from renovations in its playground.
  • If you write a report to the manager of your unit at work noting that recycling facilities in the workplace should be improved, you cannot simply prepare a report on the benefits of recycling or of good recycling facilities in offices. You must show that your specific work environment lacks adequate recycling facilities and show how it will benefit from improved recycling facilities.

Research Based Report

A Reminder about the Role of Primary Research in Supporting the Argument

For your report, you will very likely find it beneficial to conduct some primary research. For writing assignment #3, you gathered some primary research. For writing assignment #4, you want to fill in any gaps needed by conducting additional primary research if necessary. Some suggestions for primary research were given in the instructions for writing assignment

They are as follows:

  • For a report on teleworking, you might conduct interviews with fellow workers on the topic to see how and why they might benefit from teleworking.
  • If you are proposing that email be used less frequently for communication and that another application be used to improve communication, you might interview fellow employees on the situation, and you might take screen captures of alternative communication tools to illustrate how they work and would improve communication in your office.
  • For a report on transitioning to a paperless office, you might take pictures of your office environment showing the clutter or unsafe environment that hard-copy files create.
  • For a report on building a playground area in the community, you might take pictures of the community area to show where such a playground could be built, and you might interview residents who have children.
  • For a report on recycling facilities, you might take pictures of the office environment to show that current recycling facilities are inadequate, and you might interview fellow workers about whether they find it easy to recycle materials at your office.

Please note that, if you interview people for your research, you must cite the interviews in your paper. In the paper, you cannot simply write that you “spoke with employees.” A url on how to cite an interview in APA citation style is provided in the list of components for the report.

Length of your paper:
Your report should be 2200-3000 words in length. Again, you are required to use at least seven sources, with at least three of them being acquired through UMUC Library OneSearch.

Graphics:
Your report might benefit from graphics. As mentioned above, pictures of your workplace or community situation might help illustrate the problem you are trying to address. Graphs, tables, or charts might help show trends that will persuade your decision-maker that the problem exists.
Please do not incorporate a graphic for the sake of incorporating a graphic. Include a graphic only if it helps communicate a message in your report.

Strategies to Consider for this Assignment:

  • Victoria University of Wellington has a thorough outline and review of the components of this type of business report.
  • Queen Margaret University has an excellent guide for this type of report.
  • Murdoch University has an excellent guide for this type of report.
  • Colorado State University presents excellent tips in organizing the report.

Research Based Report

Topics to Help You Come Up with Ideas on this Assignment:

Some possible workplace research topics are the following. These are examples to help you get started. Please contact your instructor to have other topic ideas approved.

  • Going to a wireless network
  • Going to a paperless office
  • Switching from Windows to Linux (or other similar switch)
  • Installing/upgrading company firewall
  • Establishing a drug policy
  • Establishing an employee leave donation program
  • Establishing an equipment donation program for used computers, etc.
  • Establishing a company recycling program (paper, etc.)
  • Education/retraining for your employees
  • Establishing a program for millennial workers (e.g., training on certain aspects of etiquette, on understanding other generations, etc.)
  • Designing a training program for workplace safety issues
  • Redesigning employee performance evaluations
  • Developing a work-at-home (telecommuting) policy
  • Developing a flex-time policy
  • Establishing on-site day care or providing other child care benefits
  • Providing gym membership or creating an on-site workout facility
  • Creating or revising a charitable contribution policy
  • Creating or improving a tuition assistance program
  • Accommodations needed for employee/s with specific health issues (for example, migraines)
  • Establishing a Habitat for Humanity (or other group) chapter at your organization

Research Based Report

Some students have chosen topics outside of their workplaces, such as the following:

  • Starting a neighborhood watch program
  • Starting a mentor program at your place of worship
  • Getting additional lighting in the neighborhood
  • Changing traffic patterns around your child’s school
  • Starting a PTA website for your child’s school
  • Installing a tot lot in your neighborhood
  • Constructing a crying baby room at your place of worship
  • Offering ESL courses at your church
  • Increasing participation in a military Family Support Group
  • Introducing a youth sports program to a school or community

Research Based Report

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