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Strategic Marketing Critical Analysis

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Strategic Marketing Critical Analysis

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CRITICALLY EVALUATE an organization on how it has approached entering international markets from a strategic marketing and a marketing mix perspective. How they adopt into marketing mix and what can they do next and is it worth doing it?

Use only academic journal for reference, 2 or 3 book reference are allowed.

Strategic Marketing Critical Analysis

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Strategic Marketing Critical Analysis

Introduction

The generation of strategic marketing tactics by a business entity is critical towards their performance in the market. This is even more critical for a company operating, or willing to operate in the global and international market. Such a firm may require higher and additional marketing strategies not only to enter the market but also to continue successful operations. This paper focuses on the evaluation of various marketing strategies used by a company entering the international market, as viewed from a strategic marketing and marketing mix perspective.

Organisation of choice

To evaluate the best approach to international marketing, it is necessary to select a firm that has had measurable success in their global marketing strategies. The firm of choice for this paper is The Coca Cola Company. The company has, arguably, the most widespread global reach of any company known. While tasked with having a first mover advantage over other firms, in the beginning, this advantage was largely unintentional since the product was radically different from what is manufactured today (Golder & Tellis, 1993, pp. 166 – 167).

The company has changed their marketing strategies over the years and one of the changes has been the intentional first mover advantage on various markets, as well as directed efforts towards being the major and in some instances the only market dominator.

Entering international markets

Over the years of operation, The Coca Cola Company has entered into various international markets over different periods. The firm has used different tactics and market entry strategies for entry into each new market. The tactics used by the firm may be viewed from two broad perspectives: strategic marketing and marketing mix. Below is a discussion of these two viewpoints.

Strategic marketing perspective

From a strategic marketing perspective, the Coca Cola Company has used a number of different tactics to achieve the immense growth levels. Among the most widespread and arguably the most profitable of these is the use of the strong brand presence held by the company. Coca Cola has grown their brand to be among the most recognizable identities globally. This extensive public knowledge of the brand and associated products has been instrumental in pushing for an additional market share in international markets as well as the uptake of the other lesser known and newer products offered by the company.

Brand loyalty to the firm has seen the company through entry of new markets leading to gaining of sizeable market share for its major products (Slater, 2001). The company strategically uses the presently available strengths to penetrate international markets as a tactical move over its competitors. This is a prime example of strategic marketing efforts by the multinational.

Localization is yet another strategy employed by the Coca Cola Company as a tactic to penetrate international markets. Several researchers have identified the effective use of localization by the firm (Boisot & Child, 1999; Arnold & Quelch, 1998; Vonhonacker, 1997). A case in point was the firm’s strategy of market entry into China. Owing to tight control over international business operations by the Chinese government, Coca Cola decided to collaborate with local companies.

This move maintained good relationships between the firm and the government and fostered the growth of the smaller companies. For the Coca Cola Company, while timing and firm size and resource availability were central to the success in these emerging markets, a successful market entry strategy was vital to their success (Johnson & Tellis, 2008, pp. 3 – 5).

The Coca Cola Company uses strategic advantage to market its products in a bid to gain market entry in various regions. A case in point is in China, where before the entry of Coca Cola through their beverage and bottling divisions, the firm was operating as a partner in concrete manufacture and distribution (Vonhonacker, 1997). Once the firm decided to enter the bottling and beverage distribution market in the region, Coca Cola used the existing leverage they had in terms of networks and invested resources to help market their products.

In addition, they understood the market, albeit from a different perspective. Such a strategy allowed for better-integrated marketing that responded to supply-driven considerations and consumer preferences (Schuiling & Kapferer, 2004, pp. 98 – 99)…..

Strategic Marketing Critical Analysis

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The use of Frequency Identification Technology

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The use of Frequency Identification Technology

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Pick a company or organization that uses RFID, either passive or active. Walmart, Target, Amazon, Dell, or any company you want to choose is fine.

List five questions that you might use to conduct a business transition war game or Assumption –based Planning exercise on that company.

Then list the core assumptions that might fail in the next five years for this company’s use of such RFID technology, and why?

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ETHICAL CONSIDERATIONS IN LAW ENFORCEMENT

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Ethical Considerations in Law Enforcement

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TOPIC: When Does Law Enforcement Cross Boundaries Between Ethical And Unethical Behaviour Towards Citizens.

1: Include background, development of rationale and justification of the position on the topic.

2: Incorporate the definition of Integrity: (pledge to be honest, just and consistent in word and deed.)

3: in the References please include U.S. Authors and two Internet Research.

4: Please make sure the cover page and the reference page is not part of the 7 page word count.

Ethical Considerations in Law Enforcement

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Ethical Considerations in Law Enforcement

When does law enforcement cross boundaries between ethical and unethical behavior towards citizens

Introduction

The duty of the state is to ensure the safety and security of its citizens. This is done by the enforcement of the law through various means. In order to fulfill this mandate, the state has established several arms of the government to ensure that the detection, deterrence, rehabilitation and the correction of the said offenders are dealt with. Due to the delicate nature of ensuring that the laws of the land are adhered to, these agencies have strict codes of conduct that seek to guide and direct the manner in which their officers should conduct themselves.

The constitution, as the supreme law of the land sets out certain liberties that accrue to the citizens and which should not be violated at any given point for whatever reason by the government. These are found in the various amendments of the constitution. The case of the United States v Jones, 132S.Ct. 945 (2012) is one of the cases where the court had to step in to protect the rights of s citizen that were being violated in an effort to enforce the law (Iyengar, 2013).

In this case, the Supreme Court made a pronouncement to the effect that despite the zeal exhibited by the law enforcement agencies in the fulfillment of their mandate, the same should be done in such a way that the rights and freedoms of the ordinary citizens are preserved. It was found that the fourth amendment rights of privacy of the defendant had been violated by the installation of a Global Positioning System device in their motor vehicle. Although it was done in an effort to obtain information, the extension of the monitoring period ended up being construed as an intrusion in to the right of privacy of the defendant.

The importance of considering the ethical and unethical boundaries that have to be respected by law enforcement agencies in their quest to carry out their mandated task is that more often than not they infringe on the basic rights of the citizens they are supposed to be protecting. These officers are held in higher regard than the other professionals in the state because of the level of trust entrusted in them. As such their conduct both in the profession and in their lives are scrutinized to ensure that they are indeed capable of carrying out their duties to the satisfaction of the citizens.

Ethical considerations in law enforcement

In the determination of a balance between performing their task in law enforcement and respecting the principles that guide the same, law enforcement agencies are faced with an uphill task. This is due to various reasons, the main one being the resistance they face. In an effort to ensure that the law id adhered to, the non-cooperation of the citizens is normally a hindrance since the former view the latter as a group who are out to get them. In such a case, they employ certain tactics that tend to deter the law enforcement agents from carrying out their work.

A comparison is between the earlier mentioned case of United States v Jones with an earlier case of Katz v the United States where the right of privacy was held to have not been infringed because of an earlier consent that could be implied was proved. In the Jones case, the extension of the surveillance of the defendant was deemed as a violation of their rights to privacy despite the effort of the law enforcement agent to rid the streets of the alleged drug the defendant was smuggling.

During the training of law enforcement officers, certain values are sought to be instilled in them while still in the respective academies. Some of these values include the observance of the basic rights of the citizens. The understanding of the law is also part of the course they undergo as their mandate is to protect the same. However, more often than not, the officers are caught breaking the same laws in their zeal to ensure that their mandate is fully fulfilled. Instances include the conduct of arrest, mode of conducting investigations and the handling of the alleged law breakers.

This blurs the boundary between ethical and unethical behaviors towards citizens. Others also include the soliciting and acceptance of bribe as well as colluding with known criminal elements to aid them in their criminal endeavors. In their training, the officers are taught how to handle sensitive issues such as profiling in addition to being brought up to date with the latest technique in conducting their duties but without infringing on the rights of the citizens (Hess, Orthmann and LaDue, 2015).

Additionally the officers take oaths of honor before embarking on their profession is a requirement. This oath of honor pledges the observance of integrity and the honor to betray neither the badge nor the community trust. This symbolizes the officer’s commitment to ethical conduct during his service. However, there are cases where the said officers have been witnessed to use excessive force in discharging their mandate.

On such occasions, the levels of confidence in these agencies tend to be lower in the eyes of the public as their mandate was to protect the public and not brutalize them (Doherty, 2016). At such instances, the law enforcement agents cross the border between their ethical duty to protect and serve and instead become unethical by causing both physical and emotional harm to the citizens they vowed to protect.

The techniques employed by the law enforcement agencies in certain instances to contain situations sometimes surpass the reasonable force threshold and end up bringing violence instead of curing the same. It is at these instances when the officers cross the boundaries between ethical and unethical in their conduct towards citizens……

Ethical Considerations in Law Enforcement

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Incorporating Feedback for Final Presentation and Design

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Incorporating Feedback for Final Presentation and Design

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Incorporating Feedback for Final Presentation and Design. Make sure to explain any commit from the instructor or the student in the final summary.

Instructions.

During this week, you will review and possibly incorporate the feedback from the team member who reviewed your final project. You will use your team member’s feedback as well as your faculty’s feedback from Week Four to make corrections or adjustments to your final project. This week you will complete a feedback and summary form that will detail any corrections or adjustments you made based on the feedback from your faculty and team member.

You will also turn in your final presentation and design again to be reviewed with your feedback and summary form. Remember that it is ultimately your decision to incorporate feedback from your learning team member and your faculty; however, if you decide not to incorporate feedback, you need to explain why you did not.

Incorporate the necessary changes recommended by your learning team member and your faculty into your presentation and SmartDraw® Design.

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Employee Monitoring Essay Assignment

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Employee Monitoring

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Summarize the different monitoring technologies and explain the importance of an employee monitoring policy.

The first is telephone monitoring
Next would be email monitoring
The next would be video surveillance
The next is GPS monitoring
The final form is the use of software

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Employee Monitoring

Summarize the different monitoring technologies (Mishra and Crampton, 2017).

Telephone monitoring

The passive GSM interception technology is placed between the mobile and the GSM providers. It interlinks the calls to a common base transceiver location that enables one to decrypt the messages being sent. Contrariwise, the IMSI catchers allow the mobile phone information to be accessed without the information of the user. Finally, the mobile phone location monitoring indicates the location of person using the phone.

Email monitoring

The use of encryption to protect the emails that ae being send by the employees. The encryption deals with scrambling the message from the sender and unscrambling when the receiver gets it. Conversely, the use of magnetic tape in the computer system makes sure that the electronic mail is protected.

Video surveillance

The cameras are either located at noticeable areas or secretly in areas where they cannot be seen. The devices ae used to monitor horseplay, safety hazards, and employee pilferage.

GPS monitoring

The GPS photo tagger is used to indicate the exact location of when the photo is being taken. On the other hand, GPS tracker are used in positioning of employees wherever they are at a particular time. Finally, the Radio frequency beacon are interlinked on devices to safeguard them…..

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Maritime Security Act

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Maritime Security Act

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Discuss the Maritime Security Act

Discuss OECD: Security in Maritime Transport

How do we balance maritime risk factors with economic impact?

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Discuss maritime security act

In 2002, the updated Maritime Transportation Security Act (MTSA) was adopted and the approval was done in 2004 in all the states in America. The act stipulated the distinct requirements to specific vessels, mainly when it comes to the liquefied natural and oil gas tankers. The reason for this is that it posed a high danger to the security episode. An automatic identification system was to be attached to all the tankers that are flagged as foreign.

The system is vital in the supervision and tracking all the vessels that are present in the U.S waters. Moreover, the sea Marshalls have the authority to accompany any gas and oil tankers when they are moving from the ports until they reach their final destination (Maritime transportation Security Act, 2017).

Furthermore, all the vessels need moving in the US waters are required to have a certified security plan. It provides a description of what is to be done in the case of an emergency, the liable people during the incident, the technical provisions to ensure the security of the cargo and the people on board. Additionally, it also factors in the port security. The ports are required to have a detailed security plan that ensure that any incident that may cause harm or damage is mitigated. Finally, it focuses on ensuring that there is a harmonious professional relation between the federal and local personnel in ensuring pot and vessel security (Maritime transportation Security Act, 2017)……

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The OLI Paradigm

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The OLI Paradigm

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Using the OLI paradigm, discuss the probable explanations for Ford’s decision to invest in factories in Mexico to manufacture cars that are sold in the U.S.

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The OLI Paradigm

Using the OLI paradigm, discuss the probable explanations for Ford’s decision to invest in factories in Mexico to manufacture cars that are sold in the U.S.

The OLI paradigm bases its focus on the ability of the firm to operate efficiently in the international markets. This stems from a number of focus areas where the company has a competitive advantage that is transferrable across markets. Such focus areas include ownership advantages, where they have a competitive advantage in the home market, location advantage, where the firm is attracted by various characteristics and locations in the international market, and internationalization advantages where the firm seeks to take control of the value chain in its industry.

Taking the case of the Ford Motor Company, their decision to invest in factories in Mexico to manufacture vehicles sold in the US is explained using the OLI paradigm discussed above. For a start, the Ford Motor Company has a competitive advantage at home, and it seeks to export this as a growth strategy to areas where they may not be the dominant player. Secondly, the market in Mexico has a number of characteristics that are suitable for the expanding operations of Ford…..

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HUMAN RESOURCE POLICY PROJECT: ANNOTATED BIBLIOGRAPHY

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Human Resource Policy

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HUMAN RESOURCE POLICY PROJECT: ANNOTATED BIBLIOGRAPHY INSTRUCTIONS

The annotated bibliography for your 4 selected human resource topics must consist of at least 10 reputable, professional, scholarly journals and/or informational venues that deal with the content of the course (i.e., not blogs, Wikipedia, newspapers, etc.), be in current APA format, and contain persistent links so others may have instant access. Include a proper title page.

It is highly recommended that you use Liberty University’s Jerry Falwell Library online resources. A librarian is available to assist you in all matters pertaining to conducting your research, including what constitutes a scholarly article (reputable, professional and/or scholarly journals, and/or informational venues that deal with the content of the course).

The Jerry Falwell Library librarian has asked that the following be shared:

Articles in Business Source Premier have a “Permalink” you can use to post in your assignment. The permalink, in most cases, will allow anyone to access your article. Articles in Business Source Complete have a “Permalink” you can use in your assignment. The Permalink should allow anyone to access your article. To get the Permalink, look the article up in Business Source Complete and click the article title. Then click the “Permalink” link that appears in the right column.

The annotations are designed to help your classmates better understand and more easily learn about your topic. The annotation is not a normal required component of APA; rather, it is a specific additional requirement for this assignment.

Note the following regarding your annotated bibliography:

• An annotated bibliography is a list of the journals and resources you used.

• Each citation is followed by a brief paragraph (at least 150 words) that is descriptive and evaluative—the annotation.

• The purpose of the annotation is to inform the reader of the relevance, accuracy, and quality of the sources cited.

• For more information on annotations, see this link about Annotated Bibliographies.

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Foundations of Number Sense

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Foundations of Number Sense

Chapter 1 of the text (Sousa, 2015) addresses the foundations of number sense and how this ability develops in humans. Unlike other animals with number sense, humans are separated by the ability to count, which is influenced by numerous factors including language. Based on this week’s readings, address each of the following:

• Sousa discusses how children learn to count. How did YOU learn to count? Who taught you? Where and when? Did you use your fingers? Do you still use your fingers?

• Sousa outlines some of the glaring differences between Asian and Western languages when it comes to learning how to count.

o If you teach, or plan to teach, at the elementary level, do you think your students would benefit from learning numbers according to the Asian language patterns? If so, how could you incorporate these patterns without having them learn a new language? If not, what are the drawbacks?

o If you teach, or plan to teach, at the high school or college level, how do you remediate students who struggle with these basic counting and number sense skills?

• Select examples of strategies from pages 26-28 of the text (Sousa, 2015) that you currently use or plan to use. Explain your rationale.

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Foundations of Number Sense

I learned to count by using a counting chart. I recall that I used to point at numbers on the chart during the counting process. Based on Sousa (2015), the brain imaging played a role in my counting process. The image of the numbers enhanced my counting process. I only used my fingers when adding or subtracting mathematical problems and not counting. Presently, I do not use my fingers in the counting process.

My mind has advanced to be able to count large numbers and carry out addition or subtraction without using my fingers. Moreover, technology has made counting much easier as there are calculators in different devices that can be used in the counting process.

I believe that students will benefit at the elementary level to learn numbers according to the Asian language patterns. My perception is based on Sousa (2015), analysis where the Asian students excel in mathematics when compared to students who learn mathematics using the English language. There are different patterns that I will incorporate into my lessons to enhance their understanding without having them learn a new language.

First, I will concentrate on the repetition of concepts. Secondly, I will break down the syllabus into short units. Lastly, I will introduce games and activities that will have them involved in the lessons. The interest and alertness of the students during the mathematics lesson will improve not only their comprehension of numbers but math as a whole…..

Foundations of Number Sense

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