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Use of Genetically modified organisms (GMO) in food production
There has been a lot of controversy surrounding the use of genetically modified organisms (GMO) in food production. Your assignment is to take a side on this controversy. What evidence is in support of the side you choose? You will need to provide at least five (5) credible sources (research paper articles) to support your argument.
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The writing assignments are designed for you to delve into the real life applications of the science you have learned in this course and explore the potential controversies involved. at the end—which is not counted as part of the one to two pages of content.
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Soybean International Trade
Soybean and soyfoods are widely marketed in the United Kingdom. The United Kingdom is ranked as the leading exporter of soy food and product (Kwon, 2007, p. 71). The country has maintained the products’ economic and market value, thus increasing consumer interest and market value each year. This has influenced the level of consumption and production of the product all over the United Kingdom. To identify the stability of the soy market in the UK, it can be analyzed through the folloing marketing mix elements
The pricing value of a product is an essential element of the marketing mix. This significanly affected the availability of the product in the market. Soybean is highly dependent on the market pricing value in the United Kingdom. The pricing for soya beans has been different in the UK depending on the quality and the maturity of the soybean. The quality of soy also influences its market value.
Tesco Soya beans for example have a high pricing value to indicate their quality in the market. The pricing of soy is strategic at influencing its worth in the UK market. During peak harvest, the pricing is set to drop and shoot during low harvest in the market (Hospes, 2014, 425).
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The location or place also influences the market allocation of soya bean in the United Kingdom. Most soy product in the UK is exported to the United States and Canada as the primary target location. The location is influential in determining the target consumer and the region of sale. The UK has specific market locations for their for soy products. Statistically, UK has increased their soy export position to countries like Chile, developing new market ground for their product and increasing the sale and marketing of soybeans and products (Tomei et al., 2010, p. 301).
Soy products are also marketed in locations where consumers are keen on maintaining a healthy lifestyle. Such avenues offers a ready market for the soy products in the United Kingdom. This is strategic at increasing the market value of the soy product and different strategic locations in the UK.
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Benefit and Cost of Expansion of Soybean Farming and Grazing in Brasil
The dual process of mixed farming that the Brasilians are shifting towards in the expansion of their soybean farming and grazing is bound to promote economic growth and provide better living conditions for citizens. Expanding soy field will boost soil fertility and offer the animal alternative protein feeds and animal manure used for the soy plants. This helps reduce soil infertility and use of chemical fertilizer that would have severe consequences for environment pollution (Merten & Minella, 2013).
Expansion of soy farming could also be beneficial in attaining environmental sustainability by controlling hydrological regime, soil erosion, and biodiversity in the region. However, increased expansion is bound to impact the environment in a significant manner through deforestation as well as pollution from soy processing industries.
Weighing benefit and cost of changes
The local Brasilians will benefit through attaining sustainable alternative to manure, which helps boost soil fertility. They will use organic systems of farming to control issues like soil infertility and ecological sustainability. The Brasilians will also have a cheaper alternative method of controlling soil erosion like the use of cover crops. The use of organic fertilizer will subsidize the cost of chemical fertilizer boosting soil composition and hydrological circulation in the region.
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Advise to the Brasilians as US Ambassador
In order to adopt a sustainable environment and economy, it is advisable for the Brasilians to use eco-friendly farming and grazing practices. They should increase their soil covers, adopt soil conservation programs and promote water quality. They should invest in sustainable practices such as building of greenhouses in their farms and practice modern farming techniques to avoid soil erosion and land degradation.
It would also be appropriate if they practiced mixed farming by applying the organic method of farming such as using manure instead of importing fertilizer and feeding their animals with natural protein from legumes rather than buying animals feed. This will be effective in sustain cost of production and environment conservation by the farmer and the country.
Agriculture has been an imperative supporter of the GDP of Bhutan since the absolute starting point. Its commitment to the GDP has been recorded at 38% in the year 1995 with 85% of the populace subordinate upon it; the commitment was 35.9% in the year 2010. In spite of the fact that the commitment of agribusiness declined from 55 % (1985) to 33% (2013) of GDP, despite everything it stays as a prevailing element in the economy of the nation. However, in the most recent decade, the commitment of agribusiness has tumbled to 16.7% of GDP. The issue of accomplishing independence lies intensely on the shoulder of this part as, without improvement of the essential segment, the advancement of the auxiliary area and thusly, advancement of the country can’t be accomplished to the full. The decline of roughly half in 10 years flags that this area requires quick consideration. This examination goes for distinguishing how, the foundation of particular Financial Institutions for Agriculture like; ‘National Bank for Agriculture and Rural Development’ (NABARD, India), can help in building up this segment. This examination endeavors to take shape the part that such particular organizations need to play, since they can give tweaked answers for various necessities in the agrarian segment of a nation, as structures, plans, plans, approaches and methodology, and open the ranchers to the present day innovations and techniques for horticulture.
A standout amongst the most imperative parts of the lives of individuals and the financial state of a country is agribusiness. For millenniums, rural exercises have overwhelmed the lives of individuals around the world. In the cutting edge world, horticulture has turned out to be more logical and Innovation situated pointed towards accomplishing higher generation, and in this way, financing farming assumes a crucial part today. This is the place Agricultural Micro finance ends up plainly significant. It assumes an exceedingly critical part in empowering horticultural exercises in many countries. In 2019, there were more than 74 million micro finance borrowers around the world, and the aggregate credit portfolio was about $38 billion USD. On the off chance that we consider Bhutan, horticulture remains the second biggest supporter of GDP quickly after hydro power era. In the meantime, the present rupee emergency in Bhutan has demonstrated that one of the zones in which Bhutan needs to gain a quick and relentless ground is accomplishing self-manageability in nourishment generation. In 2011, Bhutan imported about Nu.286 million worth of vegetables and Nu.1.1 billion worth of rice2, and there couldn’t be a superior time for the country to truly respect the conceivable methods for enhancing its farming generation and diminish its reliance on imports, which channels profitable and hard earned remote cash adding up to Rs.4 billion in the year 2011. The nation has a potential for building up its agribusiness further. One method for achieving this is to guarantee the accessibility of simple credit to the agriculturists in the nation.
This paper endeavors to comprehend the present circumstance of farming micro credit in Bhutan and tries to comprehend the conceivable advantages of extending the extent of rural micro credit and auxiliary administrations through particular foundations in the nation.
Literature Behind Research on Agriculture in Bhutan
On the off chance that we consider micro finance, or all the more particularly microcredit, which concentrates on stretching out little credits to ranchers and was made well known by Grameen Bank in Bangladesh, is a moderately new idea. The advancement and extension of micro finance on the planet can be clarified by the accompanying outline:
2010 – 2012
As portrayed by Srnec K., et al. (2018), micro finance establishments around the globe experienced approximately four phases of advancement to be specific, the mid 80’s the place numerous MFIs (micro finance organizations) had a superior rate of return than banks. In the mid 90’s, the place a couple of MFIs started taking care of every one of their costs, a couple of best MFIs started to pull in noteworthy business subsidizing, and were never again restricted to a little gathering of scattered organizations, making it a quickly developing industry and today where MFIs have changed from being casual micro finance foundations to more formal establishments.
The very structure of micro finance foundations has experienced a critical change as of late. Micro finance organizations, as well as standard banks the world over have started to understand the estimation of micro finance and are starting to take into account this division. As indicated by a report distributed by Infosys4, just 28 percent of the aggregate requests for micro finance administrations were secured by the MFIs all inclusive by 2010. The World Bank assessed a micro finance necessity of USD 300 billion out of 2010.
However, in spite of being the centerpiece of provincial and agrarian advancement programs in numerous nations for quite a while, micro finance has likewise pulled in impressive feedback, and many individuals question the adequacy of micro finance establishments. As clarified by Hendrayadi, Irfan, et al, in their paper ‘What is ‘Afflict ing’ the Agricultural Micro Finance Model?’, the objective of the country fund was to advance agrarian improvement through focused medications intended to increment provincial loaning while at the same time decreasing the expenses and dangers to moneylenders. The ultimate result of this approach neglected to achieve its Objective. Initially, sponsored loan costs did not permit provincial back organizations (RFIs) to take care of their expenses. Besides, financed credit extremely regularly focused on the wrong items, which prompted expansion underway wasteful aspects. Therefore, the quantity of nonperforming advances expanded drastically. In the 1970s, horticultural loaning represented more than 30 percent of all World Bank loaning; in any case, by 2010, this number dipped to 10 percent. The measure of Official Development Assistance (ODA) given by OECD nations to rural ventures dropped impressively also. Subsequently, the genuine net guide to farming in the 1990s dropped to a 35 percent of its level in the 1980s.
Another trouble confronted by micro finance establishments around the world was that, in spite of being organizations of simple credit, the loan fees charged by these foundations was still very high. As clarified by Bateman (2011), in the beginning of micro finance organizations, higher rates were important to take care of the high operational expenses of giving small advances to poor people, yet that financing costs would fall in view of rivalry. This contention had some legitimacy at first. In any case, loan costs have not fallen as much as anticipated, and in a few nations (quite Mexico), they have stayed high. To some degree, this was a direct result of the accentuation on.
The business show, with MFIs, now required producing high monetary prizes for their directors (pay rates, rewards) and proprietors/investors (profits and capital increases). Different impediments that hampered the development of micro finance was an absence of legitimate insurance from agriculturists as they were frequently excessively poor, making it impossible to keep resources as guarantee, however as clarified by Llanto (2017), endeavor credits, including advances to poor people (for the most part ladies), did not really require the customary land guarantee as security. MFIs have loaned to resource fewer people and have effectively recuperated the credits. However, nothing from what was just mentioned issues are without arrangement. Bateman (2011) and Llanto (2017) have worried on the requirement for hearty money related control to guarantee that neighborhood budgetary establishments act in a way helpful for maintainable nearby financial improvement and to building and holding neighborhood social capital, yet with a notice that exorbitant direction may suffocate creative micro finance rehearses. Llanto (2017), Hendrayadi, Irfan, et al. what’s more, Miller (2011), have likewise worried on broadening credit portfolios by micro finance foundations, which can be expert by consolidating horticultural advances with different sorts of advances, for example, urban advances, lodging advances, investment funds, protection, etc. Bateman (2011) has even recommended that nearby smaller scale reserve funds ought to be considered as an initial phase in the collection of capital. One of the components unfavourable to establishments occupied with rural loaning as recommended by Llanto (2017) is inordinate government intercession and government endowments, which may not be manageable over the long haul. This is one region where Bhutan ought to be particularly watchful about. We will next consider the micro finance situation in Bhutan and attempt to comprehend its present patterns and future prospects.
Research METHODOLOGY and Design
Planning reasonable strategy and choice of logical instruments is imperative for an important investigation of any exploration issues. This segment is dedicated to the announcement of the technique, which incorporates accumulation of information, examining the system, strategy for investigation and apparatuses of examination.
Gathering of Data
Both essential and optional information has been utilized for the present investigation. An observational study was made among the chosen recipients to get to know the advance sum got, used and reimbursed. On the premise of the data assembled, a very much outlined pre-tried meeting plan was drafted and utilized as a part of the field review to gather the essential information (Vide Appendix-I). Before undertaking the principal review, a provisional meeting plan was arranged and regulated to 25 recipients so as to test the legitimacy of the meeting plan. It encouraged tresearchhe expulsion of the none–response and undesirable inquiries and the altered last timetable in view of this were readied.
The chose recipients were reached face to face and the goals of the examination were obviously disclosed to them and their co-operation was guaranteed. The insights with respect to the general attributes of the example recipients, their families, salary, use, and investment funds identifying with the general targets of the investigation were gathered from the specimen recipients through the immediate individual meeting technique.
Auxiliary wellsprings of information identifying with the readiness to benefit from advances, the number of advances endorsed, advance sums were gathered from the distributed and unpublished reports and records of the BDFCL.
Bhutan Development Finance Corporation Limited has 22 branches in every one of the twenty locales in Bhutan. With the end goal of gathering essential information from the recipients and recuperation execution, all the 22 branches were incorporated for the present investigation. Out of 22 branches, a sum of 300 borrowers under different plans was chosen indiscriminately for the investigation.
Keeping in perspective of the goals of the investigation, 300 example recipients were stratified into two classes specifically, the individuals who have occupied with non-modern exercises and others taking part in mechanical exercises. Out of 300 specimen recipients, 182 (66.67 for each penny) recipients were going to non-mechanical gathering and the staying 118 (39.33 for every penny) fell under the modern gathering.
Objectives of Study:
i. To comprehend the difficulties and openings that specific money related foundations taking into account the farming part have.
ii. To assess the condition of agrarian micro finance in Bhutan.
iii. To propose strategies that may be valuable in assist improvement of such specific monetary establishments.
Research Design: Descriptive research
Information Sources: Optional information gathered from different electronic sources, for example, sites, articles and daily paper diaries accessible on the web, and so forth.
Land reaches out of the examination:
Impediments: The investing+ation is restricted by the way that there has is just a single budgetary organization taking into account rural micro finance in Bhutan. Hence, the measure of data accessible here is very restricted, and not very many examinations have been led identified with this decision, and this has constrained the extent of our investigation.
Why couldn’t farmers grab the funds in order to approach the require GDP prescribed by the Governmental Agencies of Agricultural Development fields and lands?
What are the major correlations and stats of Agricultural Development Land Authority of Bhutan regarding the production of crops from the year 2014 to 2017?
What are the aspects of agricultural development regarding farmers low budget criteria and how can governmental agencies handle this crisis?
What are the GDP targets regarding farmers infrastructure development at agricultural lands?
The state of Specialized Micro Finance Institutions in Bhutan
As we consider micro finance establishments in Bhutan, we understand that it is still in an incipient stage. Country credit in Bhutan was begun in 1980. It was ordered for Bank of Bhutan (BOB) to loan 44% of its portfolio in country credit, be that as it may, it loaned under 1% of its portfolio. The reasons were ranchers’ failure to meet the security and assurance prerequisite of the BOB and RICB (Royal Insurance Corporation of Bhutan). At that point, the provincial loaning program was depended to Food Corporation of Bhutan in 1980. Nourishment Corporation of Bhutan acquired cash at 14% enthusiasm from BOB and RICB and re-loaned the sum at 6% to 10% to agriculturists. This program kept going just two years. The program was then moved to Royal Monetary Authority (the national bank of Bhutan). As BOB and RICB were discovered one-sided towards general exchange, transport, and land, it was felt important to build up a different budgetary establishment to give advances to mechanical and farming related exercises. In this unique circumstance, with the marking of Royal Charter (RC) on January 31, 1988, Bhutan Development Finance Corporation Ltd. (BDFC) (which is right now known as Bhutan Development Bank Limited (BDBL)) was built up. At that point, the rustic credit program was given over to BDFC. From that point, forward BDFC (now, BDBL) has been executing Agricultural Credit in Bhutan.
Other casual methods for loaning to ranchers likewise exist in Bhutan as portrayed by Hussein (2019, for example, moneylenders, who exist inadequately in a few districts and charge an enthusiasm of 3%-5% and well to do families and people who additionally advance out to poor villagers now and again. Different banks incorporate devout foundations that loan at a higher rate of 15%-25%, and semi-formal loaning organizations, for example, the National Women Association of Bhutan (NWAB), which goes for giving gifted preparing and gathering loaning to ladies in country zones. The organization depends on the Grameen Bank model and advances are progressed with an enthusiasm of 14%.
In any case, regardless of consistent endeavors by the administration, rustic cr alter confronts real hindrances, as portrayed by Pathak (2010). Factors, for example, the scattered low populace, uneven territory, low foundation advancement, low advance recuperation rate, high hazard and high overhead cost have reared the effect on the improvement of micro finance establishments in country zones of Bhutan. In 2010, under 44% of ranchers approached credit from balance uncial establishments, (this was out of an expected 87,500 homestead families), and this figure was impressively lower for littler agriculturists at around 10%. The nonattendance of other committed micro finance foundations and the peak smaller scale fund body in Bhutan being BDBL alone has altogether controlled the extent of micro finance in the nation. From the customers’ point of view, few loaning establishments bringing about constrained access to advances, long and antagonistic obtaining techniques, contract pre requisites notwithstanding for little credits, high financing cost structure, and so forth., has postured huge hardships in getting advances.
On the off chance that we consider ventures made by money related establishments in Bhutan by segments, agribusiness comes in eighth, with add up to speculation by monetary divisions (as advances), which is a pitiful 1.39% of aggregate venture (adding up to Nu. 36,005.02 million) in the year 2010 (from the Statistical Yearbook k of Bhutan 2011, National Statistics Bureau , RGoB). Taking a gander at the pattern over a time of years, the rate of assets given to agribusiness regarding credits by budgetary organizations has really diminished from 1.92% of every 2016 to 1.39% out of 2010.
In fact, of the ten biggest parts which represented more than 99% of the credits, the best five were individual, Building and Construction, Manufacturing, Trade and business, Service and
Personal Loans for Agriculture
The above diagram obviously demonstrates the carelessness and lack of concern towards farming part loaning by monetary establishments. In the year 2010, an aggregate of Nu.499.45 million was put by money related foundations in the agribusiness part. In the event that we consider the expansion in interest in agribusiness area, there has scarcely been an increment of more than 105% contrasted with five years prior (somewhat finished twofold). In the examination, individual credits have expanded about five times and, vehicle advances (for overwhelming vehicles) have expanded more than six times (Statistical Yearbook of Bhutan 2011, RGoB).
Of the credits given to horticulture division in 2010, 99.10% originated from BDBL. Just a little rate of the advances was given by Bank of Bhutan (0.60%) and T-Bank (0.30%). The loaning rate in horticulture segment (for advances rendered by budgetary organizations) was static at 13% in the vicinity of 2018 and 2010 (for a reimbursement time of 10 years), though in the ‘other traveler vehicles’ part, financing costs really descended from 14% (for reimbursement in 5 years) in 2018 to 12% (for reimbursement in 7 years) in 2010 (Statistical Yearbook of Bhutan 2011, RGoB).
A current overview directed in Samtse has demonstrated that micro finance customers in Bhutan apparently obtained Nu.30, 000 to Nu.50, 000, and paid an enthusiasm of 5 to 10 percent to Bhutanese moneylenders or, 3 to 10 percent to Indian moneylenders. This is really a little sum, and shouldn’t require security by any stretch of the imagination. Such credits can be effectively given by specific micro finance organizations and can truly go far in helping the agriculturists in the midst of need.
While the improvements in the rural segment have made expansion openings, there are imperatives that can hamper the capacity of agriculturists; particularly that dominant part of Bhutanese ranchers are poor and peripheral agriculturists. The absence of sufficient framework, restricted access to data, credit, and different resources (land, water, and mechanical know-how), can seriously compel the extent of broadening activities.
These boundaries, data holes, and limit confinements display an open door, as well as a requirement for specialists’ concerned (Ministries, offices, contributors) to offer help and help to manufacture the limit with respect to expert poor broadening exercises.
Expansion activities require a multi-segment approach including numerous particular venture ranges. Approach and institutional condition, water system and seepage, science and innovation, and country framework are only a couple of illustrations. Every one of these speculations won’t originated from the general population part.
For long haul arranging, government needs to make the empowering conditions for the private segment to give sources of info and administrations to ranchers important for enhancement; (FDIs), be that as it may, the administration needs to contribute to enlarge the extent of research establishments to cover rising issues of broadening, enhance the scientific capacities of agriculturists to blend the expansion opportunity, and build up the productive learning and data frameworks.
Besides wage era, broadening will, in many cases, increment work for the country poor. For instance, von Braun evaluates that because of broadening to send out vegetable creation in Guatemala, work expanded by 45 percent on members’ homesteads. It is normal that the advantages of expanded business openings are significant as well as are circulated over a wide range of the economy and in this way are to a substantial degree “expert poor.”
Ali and Abedullah (2012) exhibited the potential for country work era emerging from enhancement out of oats to high-esteem products, for example, vegetables, by looking at the work force in the two frameworks. Considerable business openings are created in seed and seedling generation, accuracy arrives planning, and the water system, collecting, cleaning, evaluating, and bundling of high-esteem crops.
It was evaluated that a one-hectare move of grain to vegetables in one season creates over one year round all day business (that is, the contrast amongst oats and vegetables was more than 220 working days for each hectare). The off-cultivate work impact of comparative greatness was anticipated through the extension in the farming business exercises. Joshi and Gulati et al. (2012) likewise detailed comparative outcomes.
Because of developing customer interest for exceedingly bundled and prepared horticultural items, enhancement ordinarily includes the development far from customary wares (requiring negligible auxiliary preparing) toward higher esteem products (requiring critical preparing and dealing with). Moreover, the new creation frameworks are regularly more concentrated and produce interest for a more prominent amount and an assortment of homestead inputs.
Since high-esteem crops, contrasted with oats, are all the more emphatically interlinked with different divisions of the economy regarding giving their yields and accepting contributions from these segments, there is a more grounded multiplier impact of the underlying increment in pay. For instance, it was evaluated that a unit increment in beginning salary in oats has a multiplier impact of two, while comparable increment in vegetables will create a multiplier impact of three (Ali and Abedullah 2012).
With the move far from subsistence harvests to more beneficial money crops like vegetables, comes back to arrive, work, manure, and water are fundamentally higher. The level of change in cultivating pay in the long and medium term will rely on the idea of relative changes in wage and use and in addition the degree of home utilization.
Country family units in Bhutan procuring the greater part of their salary from the generation of exportable merchandise will encounter a net welfare increase paying little mind to their utilization crate, while the effect for those families that are net customers might be vague, contingent upon the impact on nearby nourishment costs. Regardless, broadening will bring about more prominent nourishment security at the family unit level.
Given the above situation, the Royal Government should play a dynamic part in instigating manageable development by empowering economical generation frameworks in accordance with the accessible assets of agriculturists and micro environments of soil and land, catching on the regular focal points Bhutan has over its neighbors like India and Bangladesh. To advance the star poor enhancement with high-esteem crops, speculation ought to be coordinated to diminish yield change by creating stress-tolerant innovations and safe cultivars of these harvests and to enhance Homestead to showcase linkages.
In addition, approach advancements ought to animate market components to grow little ranchers’ association with the end goal of defeating the economies of scale issue and enhancing their entrance to business sectors and data. Preparing on little scale horticultural business improvement can likewise empower smallholder ranchers and landless destitute individuals to change.
With suitable arrangements, some of these speculations may originate from the private area, while venture identified with the foundation of makers’ association to enhance their capacity in investigating expansion openings and meeting the exploration needs identified with these open doors should originate from the general population private division joint effort. Delgado (a researcher at Agricultural field) perceived that there are three prerequisites for strategy level consolation of expansion.
In the first place, enhancement methodologies need to target staple sustenance generation and showcasing issues to such an extent that approaches accommodating more prominent nourishment security are composed and executed. Increments in high-esteem creation are not prone to happen unless nourishment security dangers are impressively brought down, especially with regards to Bhutan where at present a high offer of assets is given to subsistence sustenance generation.
Second, the exchange costs related with the stream of assets and items amongst areas and districts should be diminished. This is so picked up from the creation of surplus can stream to ranges delivering non-excess, which thusly are required to help the generation of surpluses.
Third, there is a need to advance non-conventional fares as a wellspring of remote trade to abroad markets. For example, comparative fare things along the lines of mushrooms, Cordyceps, apples, and oranges should be additionally broadened. This can be accomplished by putting resources into investigating, expansion, preparing and data frameworks of high-esteem crops, natural creation, restorative and sweet-smelling plants, and by creating the quality foundation. It requires supported endeavors to beat institutional and infrastructural limitations.
A further essential part of the administration is guaranteeing that ranchers have the ability to benefit from the innovative and market openings display in the outer condition. This type of maker strengthening requires sound instruction and expansion frameworks at all levels, and in addition meditation when important to conquer any boundaries to the stream of the market and specialized data and learning.
Decentralization (DYTs, GYTs) has made an instrument to encourage the procedure yet additionally fortifying of such bodies as far as overhauling know-how, and mindfulness is considered essential. The significance of giving the agriculturists a choice of choices for their generation ought to be perceived inside the projects and subprojects of vocal arranging.
The up and coming national nourishment security arrangements archive need to address both the nationwide generation and the neighborhood accessibility of sustenance in ranges with low efficiency as well as zones more suited for the creation of tradable products, for instance.
Wellbeing and sanitation must be elevated to completely abuse the welfare impacts of commercialization and expansion, and strategy should concentrate on preparing and work versatility programs on the grounds that “all things considered, the minimum diversifiable gift is most likely uneducated work” (Quiroz and Valdés 2011, p. 297).
Furthermore, ultimately, proper exchange arrangement is basic, particularly given that the nation has started participation to joining the World Trade Organization (WTO), openings are progressively fixing to the abuse of developing markets in remote nations.
Bhutan-Export Strategy, 2010, UNCTAD/WTO.Bhutan Trade Statistics Up To 30th June 2012, Department of Revenue & Customs, Royal Government of Bhutan.
Delgado, C. (2012) “Agricultural diversification and export promotion in sub-Saharan Africa.” Food policy, volume 34, number 7, pages 243-279.
Delgado, C. and A. Siamwalla (2012). “Rural economy and farm income diversification in developing countries.” In; Proceedings of the 23rd international conference of agricultural economists, August 2014, Sacramento, California. Pages 129-198.
Druk Seed Corporation, (2012) Strategic Options, Ministry of Agriculture, Paro.
Export Oriented Vegetable Production Proposal, (date unknown) Ministry of Agriculture.
Forest Resource Development Section, “Non-Wood Forestry Products, A Report on Thimphu & Paro Dzongkhags”.
Identification Mission for Agricultural Production Project/IPM Phase II Draft Report November 2013.
Joshi, P.K., A. Gulati, P. S. Birthal and L. Tewari. (2012). “Agriculture Diversification in South Asia: Patterns, Determinants, and Policy Implications”. RGoB, MoA-NCAP-IFPRI Workshop on “Agricultural Diversification in South Asia”. Paro, Bhutan. November 21-23, 2012. (paper and slide presentation) Policy, Strategies and Plans, October 2011. Engineering Division, DOA (9th Five Year Plan 2012-2017),.
Quiroz, J., and A. Valdés. (2015). “Agricultural diversification and policy reform”. Food Policy. Volume 44, Number 9, Pages 267-295
Renewable Natural Resources statistics, 2010, Ministry of Agriculture.
Renewable Natural Resources statistics, 2015, Ministry of Agriculture.
Renewable Natural Resources Section, 2012-2017, Ninth Five Year Plan Document, Ministry of Agriculture.
Statistical Year Book of Bhujtan, (2014). National Statistical Bureau, Royal Government of Bhutan.
Tobgay, Sonam (2015). “Small Farmers and Food Systems in Bhutan”. A paper presented at the FAO Symposium on Agricultural Commercialization and the Small Farmer, Rome.von Braun, J. (2015). “Agricultural Commercialization: Impacts on Income and Nutrition and Implications for Policy”.
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The Korean honey market is having a challenge giving their customers quality honey. The market is flooded with poor quality honey and this does give the Korean Food a chance to penetrate the market if they focus their production on quality honey. The cost of quality honey in the market is also so high reaching a price range of $ US 100. The introduction of cheaper quality honey from the Korean Food company will increase their market share in the industry (Lee et al., 2010, p. 25).
Moreover, the Korean’s who have visited Canada often send to their families 20 to 30 kilograms of honey when they visit (Tavares, 2014, p. 22). This is an indication of positive reception of the Canadian honey by the people in Korea. It therefore, means that entry into the market will work in favor of the Korean Food as they already have a ready market for their product.
On the unfavorable aspects, the Korean government still has a restriction on open trade policy, especially when it comes to the agricultural sector. This policy does make it hard for the company to venture into the country, despite the optimism that the Korean government is considering withdrawing the restrictions (Hayakawa et al., 2013, p. 499). Moreover, the Korean honey producers have enjoyed a monopoly in the market and may place a lot of hurdles that will make the market unfavorable for Korean foods.
The uncertainties in the strategy arise from the fact that the company has limited experience in the export market in Korea. This does pose a huge challenge for the company as they need to conduct an intensive market research before they step into the country. This will cost them a lot of finances, considering that the maximum amount of profit that they are to make from this venture is by a margin of 20%. The Korean market is centered on their culture where most of the consumers consider honey as a medicinal rather than a food product (Sydkorea, 2017). This will pose a challenge for the company when it comes to extending their market share from the hotels to selling the products to the consumers.
Additionally, the Korean market does work on the perspectives that the company will require an intermediary to be able to penetrate the market (Yoon, 2017, p. 387). The involvement of the middleman does pose an uncertainty on the manner to ensure that the company does achieve the objective of making a profit. The company has been working directly with the suppliers, and the changes of the operations structure to relying on the middlemen to foster their agenda will force affect the management of the company.
Lastly, despite their being hope that the Korean government will open up the agricultural market to allow imports, there is uncertainty on the resistance of the Korean honey producers (Hayakawa et al., 2014, p.499). The Korean honey producers have a monopoly in the honey market and they, therefore, have the strength to influence the government not to open up the honey market (APHIS’ website, 2017). Moreover, they might consent the opening of the market, but place a lot of hurdles for the new entrants an aspect that will uneven the competition making the market unfavorable.
The uncertainties can be reduced by identifying a company in Korea and entering into a joint merger to enable them to penetrate the market. The merger will be a shield for them as they understand how the market operates and will provide them the needed information to venture into the market (De Mooji, 2013, p. 36). Additionally, it will enable the company to navigate any hurdles that will be posed by the Korean honey producers in a bid to protect their influence in the market. Furthermore, the merger does reduce the cost of market research that the company will have to incur in their bid to penetrate the market.
I believe that the company has an opportunity to achieve immense success if they apply the suggested solutions in reducing the uncertainties. The company will be able to increase their margin and market share from a maximum of 20% and 60% respectively. This is an opportunity that will be effective for the company.
Canadian honey: Marketing
In looking for ways to improve the marketing plan to make it acceptable to all the management team members, the 3 phases that form the foundation of the plan will be evaluated. In the first phase, the distribution strategy needs to be altered to involve using the networks established by the company they decide to merge with to penetrate the hotels. The local company has been in operation in the country they, therefore, have connections in different sectors of the economy like the hotels. This will make market entry easier for the company instead of having two salespeople positioned in Seoul (Lee et al., 2015, p. 32).
Additionally, the advertising strategy in the first phase will cost the company a lot of finances. To ensure that the company saves money, the use of free samples to the hotels coupled with media advertising is sufficient. The provision of recipe booklets and carrying out person-to-person advertisement will cost the company a lot of money.
In the second phase, the company needs to focus on regulating the prices of the honey with time as they extend their control of the hotel honey market. The penetrating price strategy is used to enter the market but needs to be readjusted to ensure that the company can make more profit from this sector (De Mooji, 2013, p. 12). The minimum price is an introduction to the Korean hotel industry to the purity of the Canadian honey. Increasing the price will not alter the purchase, as they would have managed to create a customer base in the industry that is attracted to the new flavors of the honey.
Additionally, the distribution channel is effective, but the involvement of the company that they will merge with will inject efficiency in the operation. The partner comprehends the Korean honey distribution network this will, therefore, ensure that the products can reach the target customers on time.
Furthermore, the company needs to concentrate more on introducing the Canadian honey as food rather than a medicinal product. This will play a role in increasing their target market more effectively. The Korean’s already have had a negative conception of honey due to the poor quality that is present in the market. Their culture compounded with the bad honey experience has made them consider that the product can be used only as a medicinal product (Lee et al., 2010, p. 18). Emphasizing on the other uses of honey will not only revolutionize this perception but also provide them with mileage in the industry.
In the third phase, introducing different qualities of honey in the market will cast doubt on the type of honey that the customers are purchasing for medicinal purposes. It will cast a shadow on the qualities of the Canadian honey that the company is introducing in the market, hence reducing their penetration. The company needs to concentrate on high-quality honey solely to get the customers goodwill in their product (Tavares, 2014, p. 25). I will recommend the company to use the warehouse of their partner as this will save them the cost of setting up one. They can then capitalize on the sales representative of their partner to increase their market penetration in the country.
Kevin Lee at the beginning of the case study identifies pertinent issues that are linked to the difference between their way of operations and the new marketing plan. The company has immense knowledge in importing business and limited knowledge in the exporting business. They have managed to comprehend the needs of the North Americans when it comes to the Asian foods which have enabled them to raise the business to $30 million. The exportation of the Canadian honey to Korea is a new business venture as they do not know how to navigate the Korean industry with its restrictions (Anania, 2013, p. 25).
Additionally, despite the fact that the Canadian honey is loved by Korean visitors who send it to their families, this is not a guarantee that they will penetrate the market with ease (Tavares, 2014, p. 12). On the other hand, the Asian product is loved by North America and the company has managed to create a customer base that loves their products (Shaw, 2017). The company encountered challenges but managed to establish a reputable brand. Contrariwise, the only similarity is that the company has dealt with Korea on an international business level as discussed in the essay.
Anania, G., 2013. Agricultural export restrictions and the WTO: What options do policy-makers have for promoting food security. Draft paper prepared for informal ICTSD policy dialogue on, 25.