i would like to use this book
Ahmed, P. and Rafiq, M. (2002), “Internal Marketing: Tools and Concepts for Customer-focused Management”, Elsevier Butterworth-Heinemann, Burlington, MA.
and i would like to ansower:
7031MKT Internal Marketing
Assessment Item 1
In preparation for the case study presentation answer the following questions:
1. What is the key internal marketing issue raised? (you should focus on only 1 internal marketing concept)
2. What does the case tell us about this internal marketing issue?
3. Explain and detail at least 2 consequences of this internal marketing action (3-4 is better).
4. Suggest where the case will go to from here and justify your forecast. Not recommendation.
With respect to the summary report, you will be expected to support your comments with references from sources such as the text and