Carnival Cruise Lines
1. Perform a SWOT analysis for Carnival. (When you are discussing the opportunities and threats, please try to find at least one “issue” relating to each of the PESTEL categories.)
2. How should Carnival go about implementing/changing their CRM strategy?
3. Are there other strategic changes that should be made by Carnival? (Your recommendations should probably stem from issues you brought out in your SWOT analysis.)
4. Briefly, where do you see Carnival in ten years?
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